Taylormaking: A New Era of Modern Branding and Customer Connection

by Ken Hughes

Taylormaking explores what every brand and business can learn from Taylor Swift’s extraordinary ability to build customer loyalty and emotional connection. Using each of her twelve albums as a framework, consumer behaviour expert Ken Hughes unpacks the secrets behind her brand intimacy, fan devotion, tribal community and customer experience mastery. From authenticity and values-led leadership, to team empowerment and emotional vulnerability, this book reveals powerful Customer Experience (CX) lessons hidden in plain sight. Whether you're in the CX, marketing, leadership, or brand strategy fields, this is your guide to creating unforgettable experiences that truly connect — all through the lens of the most successful pop brand of our time.

212 pages, Kindle Edition

Published September 13, 2025

Reviews

[Shine with Shauna · Rating 4 out of 5]

When I first thought about writing a review, I wanted to say that all business and marketing majors or business owners should read this. However, the more I think about it, I think there is something for all of us to learn within these pages. You don't need to be a Taylor Swift fan to read this. You shouldn't refuse to read this, if you are not a 'Swiftie'. Honest to goodness, there are little nuggets we can all set and ponder.

I think we can all agree that Taylor Swift has built a brand and a loyal customer base. It's impressive! This book will urge you to think about her strategies and encourage you to look at and apply them to your business/company. Its conversational tone makes it easily accessible, and I love that there are follow-up questions and tasks at the end of every chapter. What a great team building or self-reflection opportunity!

[Lauren Bosco · Rating 4 out of 5]

Ken knows ball. I obviously didn’t learn anything new since I’m such a Swiftie, but it was cool to see how the author applied Taylor’s successes into the business world. Would be great for any small business owner! My Eras tour concert date was specifically mentioned, so that made me happy. There was also a Harry Styles mention. Overall great quick read.

[Stella Temiraeva · Rating 5 out of 5]

As a small business owner and female entrepreneur this was an amazing read. So empowering and full of ideas. I find business books a bit dull if I’m honest but this one is now my new favourite. Every business owner should read this.