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Start Today: DIY Social Media for Small Businesses
To celebrate the launch of DIY Social Media, you can buy this book and receive a free copy of our other new book, Start Today: Social Employee Advocacy Program. Just email us the receipt for your purchase of DIY Social Media to shawndra@shawndrarussell.com. Limited time offer.
So you've decided to start a business, or you've been a business owner for a while but haven't taken advantage of social media much. DIY Social Media for Small Businesses was created for you as an extremely simple guide to get you started with actionable tips and ideas that you can do even if you've never used Twitter, Instagram, or Pinterest in your life (other platforms are included too).
It's divided into six sections: Getting Started, Tools, Strategy, Execution, Managing It All and Educational Resources. When you finish, you'll be able to manage your social media in less time with better results and stop feeling like social media is a pest.
To begin, you'll get a quick introduction to the three divisions of social media plus a month of content ideas. Next, each tool is broken down with the best practices you should adopt for each. Part 3 outlines your strategy, Part 4 helps you execute it, and Part 5 provides a list of free or inexpensive social media dashboards that will help you manage it all. Lastly, Part 6 provides plenty of websites and ideas for how you can continue your social media education after reading this book.
This book is like a Social Media 101 course and gives you information about everything you need to know to run your own social media program. You can always do more, but if you at least follow the steps listed in this book, your social media program will be better than a lot of your competitors and net you not just more customers--but more loyal customers.
So you've decided to start a business, or you've been a business owner for a while but haven't taken advantage of social media much. DIY Social Media for Small Businesses was created for you as an extremely simple guide to get you started with actionable tips and ideas that you can do even if you've never used Twitter, Instagram, or Pinterest in your life (other platforms are included too).
It's divided into six sections: Getting Started, Tools, Strategy, Execution, Managing It All and Educational Resources. When you finish, you'll be able to manage your social media in less time with better results and stop feeling like social media is a pest.
To begin, you'll get a quick introduction to the three divisions of social media plus a month of content ideas. Next, each tool is broken down with the best practices you should adopt for each. Part 3 outlines your strategy, Part 4 helps you execute it, and Part 5 provides a list of free or inexpensive social media dashboards that will help you manage it all. Lastly, Part 6 provides plenty of websites and ideas for how you can continue your social media education after reading this book.
This book is like a Social Media 101 course and gives you information about everything you need to know to run your own social media program. You can always do more, but if you at least follow the steps listed in this book, your social media program will be better than a lot of your competitors and net you not just more customers--but more loyal customers.
74 pages, Kindle Edition
First published October 26, 2014
About the author
Shawndra Russell
8 books36 followersShawndra has survived being a matron of honor and bridesmaid many times. Like her main character Kieran, she started her adult life with a move to Savannah, Georgia--12 hours from home. She works as a brand journalist and social media marketer for small businesses, is a freelance writer and blogger, and recently published How to Become a Freelance Writer in 30 Days.
She formerly taught high school English, has her MA and BA in English, and has contributed to Forbes Travel Guide, Travel+Leisure, BeerAdvocate, Media Bistro, Snooth, and Business in Savannah among others. She lives in Savannah, Georgia with her husband and first-look editor Gary and their Boston terrier Massy.
Her free time is spent trying craft beers, traveling whenever possible, and of course, reading some of her favorite authors like Nora Ephron, Emily Giffin, Veronica Roth, and Candace Bushnell. She loves Twitter and sharing her favorite quotes from books mid-read at @ShawndraRussell. You can read some of her other published work and blog at www.shawndrarussell.com.
She formerly taught high school English, has her MA and BA in English, and has contributed to Forbes Travel Guide, Travel+Leisure, BeerAdvocate, Media Bistro, Snooth, and Business in Savannah among others. She lives in Savannah, Georgia with her husband and first-look editor Gary and their Boston terrier Massy.
Her free time is spent trying craft beers, traveling whenever possible, and of course, reading some of her favorite authors like Nora Ephron, Emily Giffin, Veronica Roth, and Candace Bushnell. She loves Twitter and sharing her favorite quotes from books mid-read at @ShawndraRussell. You can read some of her other published work and blog at www.shawndrarussell.com.
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