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384 pages, Hardcover
First published September 23, 2025
"...As dizzying as this cogitation may seem, we engage in it every day, at least tacitly, and in the limit this state of awareness has a technical name, common knowledge..."
"...Originating in game theory and philosophy, the theory of common knowledge can illuminate a vast range of puzzles about human social life. I first came across it through my interest in language when writing The Stuff of Thought. I had long wondered why people often don’t say what they mean in so many words but veil their intentions in innuendo and doublespeak, counting on their listeners to read between the lines. The answer, I suggested, was that barefaced statements generate common knowledge but genteel euphemisms do not, and common knowledge is what ratifies or annuls social relationships."
"In this book I’ll expand on that theory and show how common knowledge also explains fundamental features of societal organization, such as political power and financial markets; some of the design specs of human nature, such as laughter and tears; and countless curiosities of private and public life, such as bubbles and crashes, road rage, anonymous donations, long goodbyes, revolutions that come out of nowhere, social media shaming mobs, and academic cancel culture. By the time you finish the book I hope you’ll be equipped to understand phenomena I never got around to explaining, such as gaslighting, Kardashian celebrity (being famous for being famous), mock outrage (“I’m shocked, shocked to find that gambling is going on in here”), “red lines” in international relations, and the psychological difference between “cc” and “bcc” in email etiquette."
“Norms exist only insofar as everyone knows they exist and knows that everyone else knows it. This makes them vulnerable to unraveling if they are publicly flouted, and that can have harmful consequences. To take a simple example, if someone believes it’s OK to drive through red lights, they are a danger to others, and an even worse danger if still other drivers inferred it was OK. To take a more complicated one, faith-based communities and other informal coalitions may punish heretics and infidels who cast doubt on the common dogmas that bind them in a pact of coordination. And to take a contemporary example, Saaco (and many other cancelees), by treating racism with less than the appropriate awe and dread, were undermining the belief that racism is insidious, unconscious, and ubiquitous, and thus were seen as threats to the relentless vigilance necessary to extirpate it.
…Like Haidt, I think this explains why the last decade of American life has been uniquely stupid.