Wicked Smart: Brilliant Ways to Do Just About Anything Better

by Douglas Kruger

Over the past decades, there have been amazing breakthroughs in behavioural economics. What if you could gather all the best ones in one place? An entire book packed full of ‘smart-cuts’…? Steve Jobs once made an interesting ‘Animals in the wild may be more energy-efficient than humans. But put a guy on a bike, and he blows past all of them.’ That’s because technology is ‘like a bicycle for the mind.’ Turns out, the landscape is littered with bicycles. Adopt the principles and you can do almost everything faster and better. Here you will find direct answers to questions ‘How do you get the most out of your brain?’, What’s the best way to structure a team?’ or even, ‘How can our business be ten times cheaper or ten times faster than an industry giant?’ These insights are gamechangers. They come from trusted sources and work in the real world. Here is a condensation of the best brilliant breakthroughs across a range of spheres, in one easy guide. Whether you are chasing personal goals, leading teams, persuading others or are merely interested in clever ways of living the human experience, you will pick up dozens of ingenious accelerators within the pages of Wicked Smart.

278 pages, Kindle Edition

Published September 8, 2025

About the author

Douglas Kruger is an award-winning speaker, and the author of over 16 books, by four publishers, on three continents. His titles cover such topics as wealth, leadership and philosophy. In 2022, he became a novelist with the publication of his debut story, 'The Man Who Never Was.' This was quickly followed up by 'CharacterScan,' and 'House of the Judas Goat.'

Born in South Africa in 1980, he now speaks around the world. In 2016, in honour of excellence on the stage, he was inducted into the 'Speakers Hall of Fame' by his local professional body.

Douglas is a member of Mensa - the High-IQ Society - and holds a degree in Philosophy. His favourite authors include JRR Tolkien, James A Michener, Dean Koontz, Roger Scruton, Thomas Sowell, Frank Peretti, and Orson Scott Card.