Built to Soar: Stop Flying Blind. Engineer Your Business for Unstoppable Growth

by Greg Born, Virtual Voice (Narrator)

Is Your Business Flying on a Wing and a Prayer?Every day, leaders watch their companies burn cash, lose talent, and miss targets—not because they lack vision, but because they're running on chaos, heroic effort, and pure luck instead of engineered excellence.

What if you could command your business with the precision and confidence of an elite pilot?
In Built to Soar, former Air Force C-5 Galaxy instructor pilot and executive leader Greg Born reveals why the disciplined, systematic approach that keeps a $200 million aircraft safely airborne is the exact business strategy your company needs to thrive in turbulent markets.

Drawing from his unique dual expertise in aviation and executive leadership with companies like Amazon, Oracle, and GE, Born delivers a no-nonsense flight manual for creating the operational excellence that drives sustainable business growth.

.Inside This Practical Business Flight Manual, You'll Discover How Define Your Mission with Laser Craft a purpose-driven mission that aligns your team and drives measurable results—just as every critical flight begins with absolute clarity of purpose.

Engineer a Robust Business Design your organization's processes and systems with meticulous attention, ensuring flawless execution and peak operational efficiency.

Hire and Lead with Military Transform your leadership development approach by hiring for behaviors, not just credentials, to create a culture of accountability and high performance.

Create Systems That Implement proven methodologies for eliminating redundancies and turning chaotic operations into a disciplined machine capable of sustained excellence.

Master Crisis Learn the battle-tested MAT framework (Maintain, Analyze, Take Action) that elite pilots use to navigate emergencies and that you can use to overcome any business challenge.



This Isn't Another Academic Business Theory Book Built to Soar delivers practical, immediately applicable frameworks backed by real-world examples from aviation and business titans. Each chapter includes actionable tools—workflow inventories, system-tool maps, and accountability charts—all delivered with a touch of aviation humor to keep you engaged.

Whether you're refining your hiring practices, streamlining for operational efficiency, or steering your company through unpredictable market conditions, this book provides the systematic approach to transform your organization into an unstoppable force.

Ready to Stop Flying Blind?Order your copy today and discover how purposeful design and disciplined execution can engineer your business for unprecedented growth and resilience. The competition is hoping you'll keep winging it—disappoint them.

For more insights and additional resources, visit GregoryBorn.com

Audible Audio

Published September 10, 2025

About the author

Greg Born translates decades of dynamic leadership experience—from piloting C-5 Galaxy aircraft in the U.S. Air Force to steering strategy as a senior executive in Fortune 500 companies, agile smaller businesses, and innovative startups—into refreshingly practical advice. His books, including "Be A Better Leader: 1 Simple Thing" and the upcoming "Built to Soar: Stop Flying Blind," cut through the usual corporate fog, offering battle-tested, actionable disciplines. Driven by a passion for clarity and achieving real-world results, Greg now dedicates his time to writing, speaking, and helping businesses thrive. His focus is on equipping leaders and high-achieving individuals with simple, high-leverage tools to simplify complexity, drive real impact, and build stronger, more engaged teams. If you're ready to move beyond theory and get to what really works, Greg's insights are for you.

Reviews

[Alex James · Rating 5 out of 5]

Loved the book. The aviation apologies aren’t just a gimmick - they’re a brilliant way to make complex business problems feel approachable and solvable. It gives you a whole new language for identifying what’s broken and a practical toolkit for fixing it. The author adds humor throughout to keep it from being boring . Definitely recommended.

[Cami · Rating 5 out of 5]

fun and helpful

If you are looking for business and life advice structured around piloting phrases, than this book is for you. LOL. here is what I mean: Design your aircraft, why your business needs an airframe now, Fueling your flight and focusing your firepower, manning and equipment. Overall the book is fun and helpful.

[BMF · Rating 5 out of 5]

Interesting book for Business Growth

So I wasn’t sure what to expect with this business book since it was filled with aviation metaphors and I hate fly :) But I do think the ideas were practical and applicable and I did find that the aviation metaphors made the book easier to understand and the concepts less abstract. I’m glad I read this ok and excited to try some of these principles in my business.

[AMAO · Rating 5 out of 5]

✍🏽✍🏽✍🏽✍🏽✍🏽