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Nike: Better is Temporary

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Nike's pursuit of excellence is an ongoing journey, with 'better' always being temporary. Phaidon pays tribute to Nike's impact with ' Better is Temporary', a comprehensive book that traces Nike's evolution from a rebellious newcomer to a global powerhouse. This immersive visual journey delves into Nike's ethos-driven design process, showcasing groundbreaking innovations, iconic products, and previously unseen designs, prototypes, and insider stories. Starting with 'Breaking2', an introduction detailing Nike's 2017 sub-two-hour marathon attempt, the book explores Nike's focus on performance, brand expression, collaboration, inclusive design, and sustainability across five thematic chapters. The book's design mirrors its content, with a striking cover featuring overlapping layers of Nike's signature Volt yellow and Hyperpunch pink colors, and a clear jacket revealing colored tabs on the spine that correspond to a bonus chapter, 'Crafting Color'. With 500 color illustrations and insights from Nike's team, ' Better is Temporary' serves as an inspiration manual for future generations.

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