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AI Clueless: A Marketers Guide to Relevance
Feel like AI is leaving you behind while everyone else seems to "get it"? You're not alone—and this book is your lifeline.
In a world where ChatGPT, machine learning, and AI tools dominate marketing conversations, many professionals secretly feel overwhelmed, confused, and increasingly irrelevant. If you've ever nodded along in meetings while internally panicking about what "prompt engineering" means, this book is for you.
AI A Marketer's Guide to Relevance strips away the jargon and tech-speak to deliver what you actually a clear, practical roadmap to thriving in the AI revolution without becoming a data scientist.
Inside, you'll
The AI Decoder Ring: Simple explanations of AI concepts that actually matter for marketing—no PhD required
The Relevance Framework: A proven system to identify which AI tools will genuinely transform your work (and which are just shiny distractions)
Real-World Playbooks: Step-by-step guides to implement AI in content creation, customer insights, campaign optimization, and personalization
The Human Advantage: How to position your uniquely human skills as irreplaceable assets in an AI-powered world
Future-Proofing Strategies: Stay ahead of the curve with insights on emerging trends and what's coming next
Written specifically for marketers who feel left behind by the AI revolution, this guide transforms confusion into confidence and anxiety into action. No coding. No complex mathematics. Just straightforward strategies to harness AI's power while maintaining your creative edge.
Stop pretending you understand AI. Start actually using it to elevate your marketing game.
Perfect for marketing managers, creative directors, brand strategists, and any professional who wants to remain relevant—and invaluable—in the age of artificial intelligence.
In a world where ChatGPT, machine learning, and AI tools dominate marketing conversations, many professionals secretly feel overwhelmed, confused, and increasingly irrelevant. If you've ever nodded along in meetings while internally panicking about what "prompt engineering" means, this book is for you.
AI A Marketer's Guide to Relevance strips away the jargon and tech-speak to deliver what you actually a clear, practical roadmap to thriving in the AI revolution without becoming a data scientist.
Inside, you'll
The AI Decoder Ring: Simple explanations of AI concepts that actually matter for marketing—no PhD required
The Relevance Framework: A proven system to identify which AI tools will genuinely transform your work (and which are just shiny distractions)
Real-World Playbooks: Step-by-step guides to implement AI in content creation, customer insights, campaign optimization, and personalization
The Human Advantage: How to position your uniquely human skills as irreplaceable assets in an AI-powered world
Future-Proofing Strategies: Stay ahead of the curve with insights on emerging trends and what's coming next
Written specifically for marketers who feel left behind by the AI revolution, this guide transforms confusion into confidence and anxiety into action. No coding. No complex mathematics. Just straightforward strategies to harness AI's power while maintaining your creative edge.
Stop pretending you understand AI. Start actually using it to elevate your marketing game.
Perfect for marketing managers, creative directors, brand strategists, and any professional who wants to remain relevant—and invaluable—in the age of artificial intelligence.
226 pages, Kindle Edition
Published September 30, 2025
1 person want to read
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January 22, 2026
Actionable AI Overview for Marketers
I enjoyed reading AI Clueless not because it dumbed down AI specifically for marketers, but that it added actionable advice and tons of ideas on how one could go about implementing AI (and Agentic AI) for a variety of marketing objectives. While a lot of the focus was on enterprise AI (Hubspot, Salesforce, Adobe), the concepts and examples are relevant regardless of the size of your business.
I enjoyed reading AI Clueless not because it dumbed down AI specifically for marketers, but that it added actionable advice and tons of ideas on how one could go about implementing AI (and Agentic AI) for a variety of marketing objectives. While a lot of the focus was on enterprise AI (Hubspot, Salesforce, Adobe), the concepts and examples are relevant regardless of the size of your business.
Displaying 1 of 1 review