Innovation isn’t broken. The way we measure it is.
Boards demand proof. CFOs ask the hard questions. Too often, innovation leaders are left with activity reports, not impact. Expected Value (xV) is the breakthrough system that changes that equation.
Blending a gripping narrative with practical tools, this book shows you how to move from theatre to performance, from potential to proof. You’ll follow Freya and her brother Axel as they wrestle with the same challenges innovators around the world face, and discover a system that connects confidence, value, timing, and fit into a single, dynamic measure.
If you’ve ever struggled to show what innovation is really worth, this is the playbook. A new language, a new logic, and a new way to prove that innovation doesn’t just look good, it delivers VALUE!