What if a simple cheeseburger held the secret to rebuilding your life—and your community?
When Hurricane Katrina devastated the Mississippi Gulf Coast, entrepreneur Ron Ladner lost everything. But from the wreckage emerged something Shaggy's, a restaurant that would become far more than a place to grab a burger. It became a symbol of hope, resilience, and the unbreakable spirit of a community determined to rise again.
In Shaggy's Cheeseburgers, Ladner serves up a deeply personal story that's equal parts memoir, business blueprint, and love letter to the Gulf Coast. With warmth, humor, and unflinching honesty, he reveals how a simple cheeseburger became the foundation for rebuilding not just a business, but an entire way of life.
This isn't just another entrepreneur's success story—it's a masterclass
Turning catastrophic loss into opportunity to start overBuilding a business culture that puts people firstFinding purpose through service to othersThe power of community in overcoming adversityWhy the simplest pleasures often hold the deepest meaning From childhood adventures on the Mississippi coast to the heart-wrenching aftermath of Katrina, from the first uncertain days of opening Shaggy's to watching it become an iconic Gulf Coast restaurant, Ladner's story will make you laugh, cry, and believe in the extraordinary power of ordinary moments.
Featuring candid testimonials from Shaggy's team members and community members whose lives were touched by this remarkable restaurant, Shaggy's Cheeseburgers reminds us that sometimes the most profound truths come wrapped in the simplest packages—like a perfectly crafted cheeseburger, shared with the people who matter most.
Perfect for readers who loved Kitchen Confidential, Shoe Dog, A Pirate Looks at Fifty, or anyone seeking inspiration about resilience, leadership, community, and finding joy in life's simple pleasures.
Ron Ladner was born and grew up on the Mississippi Gulf Coast. After a not-so-hot showing at the University of Southern Mississippi, he ended up in Dallas, where he cut his teeth in the software services industry. He eventually landed in Atlanta, where he met and married his wife, Laura, and co-created and sold his own software services firm.
Not making quite enough to retire, but enough money to leave Atlanta, Ron, Laura, and their dogs packed up and headed to Ron’s hometown area…Pass Christian, MS…just in time to settle in for the worst Hurricane in the Gulf’s history…Katrina.
They lost almost everything but decided to stay and invest in a discouraging recovery effort. It changed their lives forever.
But by chance, born out of heartbreak, hope, and a deep commitment to their people and community, they created Shaggy’s…a waterfront restaurant in Pass Christian Harbor as a place where the community could gather again and find comfort and healing…over cocktails, cheeseburgers and laughter.
They carried their formula forward for the next 20 years and today have five waterfront Shaggy’s locations, with an exclusive employee culture and a proven commitment to their community and helping others.
Shaggy’s has 450 employees with an average tenure of almost three years and will serve over 1 million people this year.
Ron’s only business partner, Rimmer Covington, Jr., now runs the day-to-day operations of the company, and runs it well. This gives Ron the time and freedom to go blue marlin fishing in the Caribbean once a month…but Rimmer gets an invite when the bite is hot.
Ron and Laura, after 31 years of marriage, now focus on doing their best to help others. They split time between downtown Pensacola, Buckhead, Atlanta and the Caribbean, where they chase blue marlin on their sportfishing boat the “Cheeseburger” and their live-aboard the “Karibu.”
In this autobiography, Ron Ladner’s optimism and resilience are admirable and inspirational. Shaggy’s Cheeseburgers offers more than one would expect. Contrary to the title, the author offers more than his journey starting Shaggy’s Cheeseburgers.
When they experience a hurricane, Ladner decides to focus on building the community. Sharing his career memoir, he focuses on how important building relationships is. Not only does he care for the community he built with his employees but also the connections he’s built over the years. This book is introspective, humorous, and entertaining.
I loved the air the book had. It feels like a friend's update on the things they’ve been through. This book takes on a rollercoaster of emotions, from humor to sadness to wanting to be a part of such a community. I highly recommend this book, a journey of hope, resilience, and wisdom.
This book does NOT play around. One second you’re laughing about cheeseburgers, and the next you’re in the middle of Hurricane Katrina watching lives get torn apart. It’s raw. It’s emotional. And it hits harder than you think a memoir about food ever could. So here’s what it’s about: Ron Ladner grows up on the Mississippi Gulf Coast, survives Katrina’s destruction, and then builds Shaggy’s, a restaurant that brings strangers together. Shaggy's
Cheeseburger mixes childhood memories, storm stories, and business dreams into one unforgettable narrative. The storm scenes feel cinematic. You can practically hear the wind ripping through houses. I got chills at the storm stories.
The partnership with Rimmer stands out as one of the turning points in the book. Ron doesn’t frame it as a cold business transaction but as the joining of two people who shared values, trust, and vision. What’s striking is the way he describes Rimmer not just as a partner but as someone who balanced out his strengths and weaknesses. In memoirs about entrepreneurship, partnerships are often reduced to strategy or profit margins, but here, it feels more personal. Rimmer comes across as steady, reliable, and most importantly, human. Their collaboration underscores one of the quieter lessons of the book: you can have the best ideas and the biggest drive, but without the right people beside you, the road is much harder. In highlighting this relationship, Ron reminds us that good partnerships aren’t built only on ambition but on respect, shared purpose, and the simple confidence that someone has your back.
Bottom line: Shaggy’s Cheeseburgers proves that a cheeseburger can hold more meaning than you ever imagined. It’s survival, it’s memory, it’s hope, and you NEED to read it
Sweet because I know the places. Inspiring because of genuine experienced truth being shared! Written in such a great storytelling manner, it was hard to put down at times. I highlighted so many tidbits and shared them with my four young adult children and their spouses. What a delightful read!
Shaggy’s Cheeseburgers is an openhearted, deeply grounded memoir that blends personal loss, entrepreneurial grit, and community centered leadership into a story that feels as nourishing as the food at its center. More than a business success narrative, Ron Ladner’s book is a testament to how rebuilding after catastrophe requires people, purpose, and the courage to begin again with whatever you have.
Ladner’s story begins with devastation. When Hurricane Katrina tore through the Mississippi Gulf Coast, he lost nearly everything home, livelihood, stability, and certainty about the future. What follows is not a glossy tale of overnight success, but an honest account of confusion, fear, and persistence. The cheeseburger at the heart of the story becomes less a gimmick than a symbol: something familiar, accessible, and grounding in a world turned upside down.
The strength of the book lies in its balance. Ladner writes with warmth and humor, but he never minimizes the emotional weight of loss. Childhood memories of the Gulf Coast sit alongside the raw aftermath of Katrina, while the early days of Shaggy’s are marked by uncertainty rather than inevitability. Success arrives slowly, built through relationships, trust, and an insistence on putting people first employees, customers, and neighbors alike.
What elevates Shaggy’s Cheeseburgers beyond memoir is its attention to collective resilience. The inclusion of testimonials from team members and community figures reinforces the idea that this story is not about one man alone, but about a shared effort to rebuild dignity, culture, and connection. Ladner’s leadership philosophy is rooted in service, humility, and consistency principles that feel especially resonant in an era of impersonal entrepreneurship.
At 314 pages, the book reads as both inspiration and practical wisdom. It will appeal to readers drawn to stories of recovery after disaster, values-driven business leadership, and place-based narratives that honor community as much as ambition. Like the best food centered stories, Shaggy’s Cheeseburgers reminds us that nourishment isn’t only physical it’s emotional, communal, and often found in the simplest acts of showing up for one another.
Shaggy's Cheeseburgers is such an inspirational story of God's provision in times that may seem hopeless. Ron's positive attitude is a great example of finding good in the bad situations. He always found a way to turn very hard situations into positive opportunities. Hurricane Katrina's destruction was absolutely devastating to Pass Christian, Mississippi and the surrounding coastline. But the people who had lost so much worked together with government agencies, volunteer organizations, and neighbors to rebuild their communities. My husband and I are active members of a volunteer rescue squad. We train regularly to be prepared for any emergency situation. We are FEMA certified, so we can respond to disaster or mass casualty events in other states. People working together can make a huge impact in recovery and rebuilding. But most importantly, in emotional support for people who are dealing with unimaginable circumstances. I love how Ron explains the history of Pass Christian, Mississippi. And the geographic design of the barrier islands and beaches around Pass Christian. I enjoyed reading this book!
Ron Ladner shares his story in a voice that feels personal and honest. He doesn’t try to sound like a polished motivational speaker. Instead, he talks like a real person who has lived through good times and bad. That authenticity makes the book stand out.
He takes us through his childhood, his experiences with hurricanes, and the unexpected journey of starting Shaggy’s. It’s not just about business—it’s about people, relationships, and how community support can shape lives. His stories are filled with humor in some places and deep emotions in others.
What impressed me most was how he found meaning in something as simple as a cheeseburger. For him, it wasn’t just food—it became a metaphor for comfort, happiness, and belonging. That fresh perspective makes the book feel different from other memoirs.
By the end, you feel like you’ve learned something valuable—not only about resilience but also about how to find joy in everyday life. Ron’s story inspires without being preachy, and that’s what makes it powerful.
This book is a rare mix of storytelling, history, and inspiration, all built around something as simple as a cheeseburger. It may sound unusual, but the author turns that idea into a symbol for joy, comfort, and survival. Reading about how Shaggy’s came to life and how the community pulled together after devastating storms makes the book more than just a memoir—it feels like a tribute to resilience. Every page gives you something to think about, whether it’s about appreciating life’s small pleasures or understanding how tough times can make people stronger.
The writing style is casual and inviting, like chatting with a neighbor who’s been through it all. The Katrina chapters are emotional and heartbreaking, yet they’re told with a sense of optimism that lifts the spirit instead of dragging it down. By the end, you don’t just see a restaurant—you see a community that refused to give up. It’s a book that makes you grateful for the simple joys in life and gives you hope that even after the hardest storms, better days can come.
Shaggy’s Cheeseburgers feels like a heartfelt conversation wrapped in simple, honest storytelling. The author shares moments of joy, struggle, humor, and loss in a way that feels natural and comforting. Right from the beginning, you feel like you’re listening to someone who has lived through storms both in real life and in the heart and still found a reason to smile.
The Katrina memories are described with so much honesty that you can almost picture the broken towns and the silent streets after the storm. But instead of drowning the reader in sadness, the author gently shows how people leaned on each other, rebuilt what they lost, and rediscovered hope. Those pages stay in your mind because they’re not just stories, they’re reminders of how strong human beings can be.
By the time you finish reading, the cheeseburger becomes more than a meal, it turns into a symbol of comfort, connection, and joy. You end up appreciating the small, simple things in life that bring warmth to the heart.
Sometimes a book teaches you more about life than you expect, and this one does exactly that. The author uses simple words but deep emotions to show how people survive storms—literal hurricanes and emotional ones. The way he talks about rebuilding shattered homes, reconnecting with family, laughing again after loss, and finding comfort in food makes you slow down and appreciate the blessings you usually ignore. Reading his story feels like looking at life from a softer, kinder perspective.
What truly stands out is how the cheeseburger becomes a symbol for healing, laughter, and small joys. The author doesn’t try to be poetic or dramatic—it just naturally happens as he shares memories from childhood, moments of chaos during Katrina, and peaceful times afterward. Even in the darkest chapters, there’s always a spark of hope. The writing is honest and warm, making the whole book feel like a gentle reminder that happiness doesn’t always come from big achievements—sometimes it comes from simple pleasures shared with people we love.
Shaggy’s Cheeseburgers feels like a warm conversation with an old friend. The tone is casual, but the stories carry a lot of weight. From funny memories to heartbreaking disasters, the book gives you a little of everything.
The hurricane stories are hard to read at times because of the destruction they describe. But the resilience of the people and the way they came together to help each other gives the book a hopeful spirit. It shows that even when everything is lost, people still find reasons to rebuild.
The cheeseburger metaphor is one of my favorite parts. It’s such a simple food, yet the author turns it into a symbol of joy, comfort, and peace. That clever twist makes the book stand out because it reminds us to appreciate little things in life.
Overall, this book teaches without preaching. It encourages you to stay positive, value your community, and never underestimate the power of simple joys.
This book surprised me quite a bit. On the surface, it’s about a restaurant and a cheeseburger, but it’s truly about resilience, community, and finding the joy even in hard times. It contains stories of surviving Katrina, rebuilding from nothing, and then eventually creating Shaggy’s shows just how much grit and heart went into building more than just a business. I liked how the cheeseburger becomes a metaphor throughout the book, it’s not just food, it’s comfort, connection, and even a symbol of hope. The mix of personal stories, history, and lessons about leadership and community makes it both heartfelt and inspiring. If you want more than just a business story, something that reminds you of the importance of optimism, belonging, and simple joys. This book is worth reading.
Single quote:
“A heartfelt story of resilience, community, and joy told through the unlikely symbol of a cheeseburger.”
Great book. The author Ladner tells a true story about Hurricane Katrina that was One of the horrific hurricanes ever. It came in in South Florida went out and that in the Panhandle in Florida and hit Louisiana and Mississippi. The worse storm Mississippi had ever seen. Businesses and homes and so many lives destroyed in the matter if minutes. This books tell of the sadness these people went through during the worse time of their lives. And then the spirit to and hope in rebuilding. The Shaggy Cheeseburger gives them the strength and hope. I live in Florida myself and I remember hurricane Katrina. So many people out of power even places where the hurricane barely touched were out of power. My brother lost power for 2 weeks. We had power but no phone for several hours. People had to try to save their food by finding others who had power to keep their food. Some had to stay with family or friends or motels. But Louisiana and Mississippi got it far far worse.
Shaggy’s Cheeseburgers is not just a catchy title—it’s a heartfelt journey about food, family, and survival. The author starts with something as simple as a cheeseburger but uses it to represent hope, comfort, and joy. Right away, it pulls you in because it shows how the simplest things can carry the biggest meaning.
The stories about Hurricane Katrina really make the book powerful. You read about the fear, the destruction, and the heartbreaking losses, but you also see how people found ways to help each other and rebuild. That balance of pain and hope makes the book inspiring.
By the end, you don’t just feel like you read about a restaurant or a community—you feel like you’ve lived through their struggles and victories. It’s uplifting, emotional, and makes you think about what really matters in life.
Sometimes books surprise you, and this one did exactly that. At first, I thought it would be just about a restaurant and some food stories, but it turned out to be much deeper. It’s about life, resilience, and how ordinary things like a cheeseburger can mean so much.
The personal experiences shared by the author make you feel connected. You read about childhood, family bonds, business risks, and heartbreaking disasters, and you realize these are universal themes anyone can relate to.
The way the community came together after Katrina is one of the most powerful parts of the book. It’s not just about surviving—it’s about rebuilding and staying hopeful, even when everything seems broken.
This is the kind of book that makes you stop and think. It’s emotional, uplifting, and relatable all at once.
Shaggy’s Cheeseburgers is a story about more than food. It’s about belonging, comfort, and the connections that keep people going in tough times. The cheeseburger becomes a symbol of happiness, and that idea stays with you throughout the book.
The stories about Hurricane Katrina are both heartbreaking and inspiring. They show the destruction but also the strength of the human spirit. You can feel the pain of loss but also the determination to rebuild.
What makes this book unique is its tone. It doesn’t try to be overly polished or dramatic—it feels real, raw, and authentic. You feel like you’re hearing these stories directly from the author over a meal.
By the end, you’re left with a sense of warmth. It’s the kind of book that makes you appreciate small joys and reminds you not to take life for granted.
Ronnie’s storytelling really shines in this book. He’s open, funny, and straightforward, which makes it easy to connect with his words. He talks about tough situations but never makes them sound hopeless. Instead, he focuses on what can be learned.
I liked how he didn’t just focus on the good times. He admitted mistakes, challenges, and failures, which made his journey more relatable. Life isn’t perfect, and this book shows that even messy paths can lead to something great.
The Katrina chapters were emotional and gripping. You could feel the chaos and the heartbreak, but you could also feel the strength of people who refused to let the storm define their future. Those moments give the book its depth.
If you want a story that mixes humor, honesty, and hope, this book is a great choice. It feels real and stays with you long after you finish reading.
Sometimes the best lessons come from unexpected places, and this book proves it. At first, the idea of connecting life lessons to a cheeseburger sounds almost silly, but the more you read, the more it makes sense. The author explains how something simple can represent comfort, hope, and joy. He shares stories of survival after Katrina, business ups and downs, and personal moments of reflection that make you stop and think about your own life.
What I liked most is that the book never tries too hard. It doesn’t lecture you, it just tells stories in a natural way. You feel the pain, you laugh at the humor, and you get inspired by the resilience. By the end, you realize it’s not really about cheeseburgers—it’s about finding happiness in small things, holding on to hope, and cherishing the people around you.
Shaggy’s Cheeseburgers is more than a story about a restaurant. It’s a heartfelt journey about family, faith, loss, and rebuilding. The cheeseburger, at first just a meal, slowly becomes a symbol for happiness and peace in the middle of chaos. That simple theme runs through the entire book.
What stood out most for me were the real, raw hurricane stories. They were filled with fear, destruction, and loss, but also with courage, kindness, and determination. You can almost see the broken houses and smell the salty air of the coast, but at the same time, you feel the warmth of people holding on to hope.
By the time you finish, you realize the book isn’t just about Shaggy’s—it’s about the human spirit. It shows us that even when everything falls apart, people can find joy in small things, rebuild together, and create something beautiful out of tragedy.
Katrina happened in 2005 and I moved to the Gulf Coast in 2009. I recognized a lot of the places that he talked about in his book after the Gulf Coast was rebuilt. I have heard first hand from others of the devastation and the heartbreak.. The sweat and tears of losing everything and starting over from scratch again.
Reading his book made me feel like I was there during that time and I know that I would have helped in anyway possible. I love the Biloxi and Gulfport area and have eaten at Shaggy's many times. I no longer live on the Coast due to health reasons, I came home to be with my children, But would love to go back and visit Shaggy's anytime i can.
This book shows that given strength and commitment we can do anything we set our minds to when things get rough
This book is a wonderful blend of real-life pain, humor, and healing. It begins with light moments but slowly opens into deeper stories that make you understand how much the author and his community endured. Despite all the hardships, the tone remains hopeful, and that’s what makes it special.
The hurricane memories are described with striking clarity, showing both the destruction and the bravery. You feel the fear, the uncertainty, and then the slow return of hope as people rebuild step by step. The strength of the community shines throughout, proving that storms may break buildings, but they don’t break spirits.
The cheeseburger theme is unexpectedly powerful. It becomes a symbol of comfort and joy in chaos—a reminder that even when life gets tough, small things can bring peace. It’s a simple message, but it stays with you.
Ron Ladner writes with warmth, humor, and a lot of truth. His storytelling feels like you’re sitting across from him while he shares real experiences, one after another. That natural, honest voice keeps you engaged from start to finish.
He doesn’t hesitate to discuss the hardest moments. When he talks about Katrina, you can sense the confusion and fear that came with it. But what makes these stories meaningful is how he pairs them with lessons about hope, strength, and rebuilding.
The way he appreciates the simplest joys—like sitting down with a cheeseburger and feeling at peace—is what makes the book relatable. You start noticing how those small moments matter more than we think.
By the end, you feel like you’ve learned not just about his life, but also about your own. His way of turning ordinary moments into life lessons is what makes the book truly memorable.
I love Shaggy’s and one day while dining, the server told me there was a special going on where they’d give a free dessert if I purchased this book. I was intrigued and I’ll read anything, so of course I agreed. This book surprised me-I was expecting something strictly about business-maybe even a little dry at times. That is not what this book is. It tugged at my heartstrings and was teeming with lessons and wisdom and peace and love. I understand why I love Shaggy’s so much after reading about how much passion, persistence, and resilience is woven into the tapestry of the entire operation. The food is always good, but the setting and the people are what make it exceptional, and it’s easy to understand how they are able to accomplish that. This was a unique read, and I loved it. Now I am ready to go get a Shaggy’s cheeseburger!
Ron Ladner writes in a way that feels real and approachable. He shares both the highs and lows of his life, showing that success doesn’t come without setbacks. His honesty makes the book much more meaningful because you see not just the wins but also the struggles behind them.
What really struck me was how he tied everything back to family, friendship, and community. Whether it was childhood memories, dealing with storms, or starting something new, he always highlighted the people who stood by him. That sense of togetherness runs through the whole book.
Ron’s message is simple: joy doesn’t come from complicated things. Sometimes it’s a cheeseburger, sometimes it’s laughter with friends, and sometimes it’s just being grateful after surviving a storm. That’s a reminder we all need.
This book is a wonderful reminder that ordinary things can hold extraordinary meaning. On the surface, it’s about a restaurant and its famous cheeseburgers, but at its core, it’s about resilience, rebuilding, and finding hope after tragedy. The stories of surviving Katrina are gripping, but they’re also balanced with moments of humor, love, and community spirit. That balance keeps the book from feeling too heavy while still delivering strong lessons.
What makes it stand out is the honesty and heart in the storytelling. The author doesn’t shy away from failures or losses, but he always circles back to hope. By the time you finish, you realize it’s not just a story about cheeseburgers—it’s a story about life itself: messy, unpredictable, but still full of joy if you choose to see it.
Ron Ladner takes readers on a journey that mixes humor, hardship, and heart. He writes about Katrina with raw honesty, showing both the fear and the incredible strength of the people who lived through it. Those chapters are emotional but also uplifting because they remind you how powerful community can be when everything else falls apart.
The cheeseburger becomes a symbol that ties it all together. It’s not just food—it’s comfort in the middle of chaos, joy in a moment of loss, and a reminder that life doesn’t have to be complicated to be meaningful. Ron’s simple but heartfelt style makes the book feel like a conversation, and by the end, you walk away inspired to look at your own struggles differently.
Shaggy’s Cheeseburgers is the kind of book that touches your heart quietly. The writing is simple but full of meaning, and the author’s honesty makes the whole journey feel real. It’s the type of story you read slowly because every page has something thoughtful.
The chapters about Katrina are emotional but beautifully told. They show loss, struggle, and uncertainty, but they also highlight the bravery of people who refused to give up. Those stories show how communities can rise even after the biggest storm.
What makes this book unforgettable is the cheeseburger symbol. It might sound funny at first, but by the end, it becomes a reminder of comfort, connection, and hope—things we all need.
Most books try very hard to inspire readers, but this one doesn’t have to. Its inspiration comes naturally through real stories, honest emotions, and a comforting writing style.
The author’s descriptions of Katrina are raw & vivid. You feel the panic, the silence after destruction, and the long journey of rebuilding. Those memories give the book emotional weight.
But at the same time, there are moments of humor and lightness that make the story feel balanced. It reflects life perfectly—pain mixed with laughter, loss mixed with hope.
By the time you finish, you understand why the cheeseburger became such a powerful symbol. It represents survival, joy, and the small comforts that make life beautiful again.
This book is a mix of memoir, history, and life lessons. On the surface, it tells the story of a restaurant and a community, but deeper down, it’s about resilience and finding light even after the darkest storms.
The way the cheeseburger is used as a symbol is clever. It’s not just about food—it represents happiness, comfort, and the little joys that help us get through tough times. That theme repeats across the book and ties all the stories together beautifully.
It’s written in a way that’s easy to read but still moving. You don’t feel overwhelmed with details, but you still walk away with strong emotions and a better outlook on life.
Sometimes you pick up a book expecting one thing and end up getting something completely different. That’s what happened with this one. I thought it would just be about a restaurant’s journey, but it turned out to be about life, loss, and hope.
The author doesn’t hide the painful parts. The hurricane stories in particular are intense and emotional. Yet, even in those moments, there’s always a reminder that joy can return, even in the smallest of ways. That message hits hard and stays with you.
It’s the kind of book that leaves you feeling grateful. Grateful for food, family, community, and even the simplest pleasures that carry us through tough times.
When you think of a cheeseburger, you probably think of comfort food, not a life story. But this book flips that idea upside down. It uses the cheeseburger as a symbol to explain deeper truths about happiness, loss, and resilience. It’s a surprising but effective approach, one that keeps you hooked from beginning to end.
The mix of Katrina survival stories, community rebuilding, and personal memories makes the book feel layered. It’s emotional without being overwhelming, funny without being shallow, and inspiring without being cliché. It leaves you with a sense that even ordinary things—like food—can carry extraordinary meaning when tied to human experiences.