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Decoding The It Factor: Volume 2: Through Performance Psychology
Volume 2 of the Decoding The It Factor Series, this volume captures the stories of seven additional remarkable people, revealing how these otherwise ordinary people with very different backstories have created and manifested the behaviors that cause others to assess them as having the “It Factor.” This book is intended to educate and inspire you to unleash your personal “It Factor.”
I have focused the last thirty-five years of my life on optimal performance coaching for professional athletes, entrepreneurs, entertainers, and a host of others from all walks of life. Over the years, I have witnessed coaches, movie producers, and others referring to one of their players, on whatever field of play, as having that special something that we commonly refer to as “It.” As a result, I’ve become fascinated with what “It” is, and I share my personal observations in this book.
Having the “It Factor” is never an assessment of self. In fact, when someone declares themselves as having the “It Factor,” my immediate assessment of them is that they are harboring a false belief. Rather, having the “It Factor” must be an assessment offered by others, and their assessment must be grounded with supportive evidence. And that is what I present here.
It is my sincere hope that the lessons you glean from this book will open whole new worlds of possibility for you and enable you to inspire and contribute to the lives of others.
—Dr. Don Steele
I have focused the last thirty-five years of my life on optimal performance coaching for professional athletes, entrepreneurs, entertainers, and a host of others from all walks of life. Over the years, I have witnessed coaches, movie producers, and others referring to one of their players, on whatever field of play, as having that special something that we commonly refer to as “It.” As a result, I’ve become fascinated with what “It” is, and I share my personal observations in this book.
Having the “It Factor” is never an assessment of self. In fact, when someone declares themselves as having the “It Factor,” my immediate assessment of them is that they are harboring a false belief. Rather, having the “It Factor” must be an assessment offered by others, and their assessment must be grounded with supportive evidence. And that is what I present here.
It is my sincere hope that the lessons you glean from this book will open whole new worlds of possibility for you and enable you to inspire and contribute to the lives of others.
—Dr. Don Steele
184 pages, Kindle Edition
Published September 20, 2025
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