Neuromarketing AI: The New Science of Persuasion in the Age of Intelligent Machines

by Christophe Morin

In an era where attention is the scarcest resource, Neuromarketing AI offers a revolutionary framework for decoding and influencing human behavior by aligning ancient neural instincts with modern artificial intelligence. This book synthesizes decades of research in neuroscience, psychology, and marketing, along with the latest advances in AI, to create a persuasive blueprint that is both scientifically grounded and ethically sound.
At its core lies the premise that the primal brain, our evolutionary command center for survival, drives the majority of our decisions long before logic gets a vote. Traditional marketing strategies, fixated on conscious thought and rational appeals, miss this fundamental truth. Neuromarketing AI introduces readers to a neuro-persuasive the primal-rational brain model, the dual-system theory of cognition, and the NeuroMap® persuasion framework.
These models demystify why emotion trumps logic and why stimuli must first pass the primal gatekeeper to earn attention and trust.
Through case studies and empirical evidence, the book illustrates how marketers can utilize biometric tools, such as EEG, GSR, eye tracking, and facial coding, among others, to measure unconscious responses with precision. It critiques outdated methods, including focus groups and surveys, revealing how neuromarketing tools uncover what people truly feel but cannot articulate.
Finally, the book explores how AI can simulate and scale the mechanisms of persuasion. It outlines how large language models, when properly prompted, can generate content that resonates with the brain's operating system. Readers learn the principles of how to engineer AI inputs that speak to what the primal brain craves. It also presents a roadmap to building custom GPTs that can analyze, predict, and optimize marketing campaigns based on neural principles.
Ethical concerns are woven who owns brain data, how to avoid manipulation, and how to balance influence with integrity. The book concludes by looking ahead to brain-computer interfaces and the evolving responsibilities of marketers in a hyperconnected, neuro-aware world. More than a guide, Neuromarketing AI is a manifesto for a new kind of influence, scientifically grounded empathy.

263 pages, Kindle Edition

Published September 20, 2025

About the author

Librarian Note: There is more than one author by this name in the Goodreads database.

Christophe Morin, Ph.D., is an acclaimed neuroscientist, psychologist, and author of OPEN, The Serenity Code, and The Persuasion Code. With over two decades of research, personal healing, and spiritual exploration, Dr. Morin blends cutting-edge neuroscience with ancient wisdom to explore the brain’s self-healing power. His groundbreaking neurospiritual framework offers practical strategies to overcome stress, anxiety, depression, addiction, and trauma (SADAT). Through his transformative experiences with psychedelic-assisted therapy and mindfulness practices, he illustrates how neuroplasticity can rewire personal narratives, cultivate flow, and foster joy. Dr. Morin is also a pioneer in neuromarketing, co-founding the first full-service neuromarketing agency. His work bridges the gap between science and spirituality, offering readers actionable tools for personal transformation and optimal well-being. Dr. Morin lives in Kona, Hawaii, where he continues writing, researching, and coaching others on their journey toward consciousness and healing.