The Complexity Crisis: Why too many products, markets, and customers are crippling your company--and what to do about it

by John Mariotti

Many companies today are in crisis. In the quest to grow their business in flat or declining markets, they have created dozens of new products and services while increasing their customer, vendor, and marketplace relationships. But even as top-line revenues go up, this rising tide of complexity is drowning bottom-line profits. The Complexity Crisis shows you how to streamline your business for greatest efficiency, effectiveness, and profitability. You'll learn how

Genres: Business

256 pages, Hardcover

First published January 1, 2007

About the author

John Mariotti is an award winning business author and an internationally recognized executive, consultant, keynote speaker. Mariotti started his career in the telecommunications industry, and was deeply involved in governmental affairs during parts of his career. He has written hundreds of articles and columns and nine non-fiction books. In The Chinese Conspiracy he merges an exciting fictional thriller with a factual reality of America’s risk from Cyber-Attacks. His last book, The Complexity Crisis was chosen as one of 2008’s Best Business Books and also one of 2008’s Best Books for Small Business. He lives in the Columbus, OH area. Mariotti can be reached at www.mariotti.net or www.thechinesecomspiracy.com.