I Can Fit That In

by Erin Coupe

Selected for the highly influential J.P. Morgan NextList 2026-recognizing standout books sparking big thinking in an era of transformation.

STOP DOING MORE. START CHOOSING BETTER.

To the world, you’ve achieved success—but inside, you’re burned out and overwhelmed, or stuck with the feeling that something is missing. Your solutions have helped in the short term, but they mostly numb the pain just enough to get through the day, hoping that “one day” it will all be worth it.

I Can Fit That In offers a new perspective—one that brings clarity, energy, and alignment now. Erin Coupe shares a powerful method rooted in self-awareness, authenticity, and intention. It’s about exchanging autopilot routines with energizing rituals that reflect who you really are.

Through compelling stories, neuroscience-backed strategies, and practical tools, you’ll uncover the habits and mindsets holding you back and build new rhythms that nourish your mind, body, and soul. When you start to fit in what fuels you, everything changes. I Can Fit That In is your roadmap to a life worth emulating.


ABOUT THE AUTHOR

Erin Coupe is the founder and CEO of Authentically EC, a coaching and speaking practice dedicated to helping professionals and organizations elevate leadership, align well-being, and enrich life—both personally and professionally.

Before launching her business in 2020, Erin spent over 17 years in the corporate world, holding executive positions at global firms including Goldman Sachs and CBRE. Her shift from Wall Street to transformational guide was sparked by a personal awakening—a journey from self-sabotage to self-leadership. She immersed herself in neuroscience, quantum mechanics, and spiritual study, blending these insights with real-world experience to create a uniquely grounded and expansive approach to growth.

Today, Erin is recognized as a thought leader in modern leadership, personal development, and self-transformation. Her clients include Fortune 1000 companies, global associations, universities, and professional sports organizations. Through speaking and keynotes, workshops, leadership coaching, and small group masterminds, Erin equips individuals and organizations with the human-centered skills essential for leading and living well.

Known for her ability to energize, empower, and deeply connect with her audiences, Erin helps professionals reclaim their time and focus and redefine success with a more mindful, sustainable approach to leadership. She is also the host of the popular podcast, I Can Fit That In.

Genres: Self Help

221 pages, Kindle Edition

Published October 2, 2025

About the author

Erin Coupe is a keynote speaker, executive partner, founder and CEO of Authentically EC - a professional training, coaching, and personal development company. A former Wall Streeter and Fortune 200 executive with 17 years in the corporate world, Erin helps leaders, high-performers and organizations elevate leadership and create sustainable performance. Erin is the author of I Can Fit That In and host of the podcast with the same name.

Reviews

[Reader · Rating 5 out of 5]

As a therapist, author, and caretaker of an old body, I was a bit suspicious of Erin's title, how was I supposed to "Fit in" even more to each day? But Erin writes from the heart, as a mom, business (and body) owner, partner and author. Her praise of seeking one's truth via a sacred pause, the importance of enjoying a cup of tea while allowing deeper truths to emerge. This gives us permission to do the right thing for that day, that moment, and is the key. Her own breakthrough came not from failure, as is true for many who share their tales, but from too much success. As a reform(ing) perfectionist, her ideas for brief but meaningful awareness exercises touched my own heart and activated "soul-questions." She's right: if you engage in fluid, flexible rituals, the benefits from rigid routines are still available. Just more deliberately. Thank you, Erin. Will recommend your book to my clients.

[Kristen Klein · Rating 5 out of 5]

One of those books you’ll want to read again and again throughout life. Practical ways to shift your mindset and begin again. I felt like this was written so personally for me. Highly recommend for the person who is trying to stay on top of every task and expectation.

[Julianne Saben · Rating 5 out of 5]

This book was everything!!!! Easy to follow and incredibly impactful.