Are you an overworked, underpaid expert losing clients to the less qualified?
You're great at what you do. You deliver incredible value, yet whether you serve a local, regional, or national market, you're stuck in the daily grind—watching less-qualified competitors grab the clients you deserve. You're trapped, forced to compete on price, leaving you underpaid and unappreciated.
What if you could change the dynamic entirely? What if you had an "unfair advantage" that instantly separated you from the pack?
For experts and high-value service providers, that advantage is a book—the ultimate lead and referral generation tool. A book changes how you introduce yourself. You're no longer just a professional looking for work; you're an author. Your book becomes your calling card, not a brochure, creating curiosity among a "better class of client" that would have previously resisted or rejected you.
Write Books. Get Clients., is not a guide on how to write a book. It is a strategic guide to the many ways a book can be leveraged to build unshakable authority, attract premium clients, and command the fees you deserve.
Inside, you'll
How the author turned an embarrassing, photocopied book from Staples into over $100,000 in consulting fees.
How his first book landed gigs with three Fortune 20 companies and led to over 30 paid speaking engagements from a single talk.
Why many of your future great clients won't even read your book—but will hire you anyway because of it.
How to stop competing on price and start attracting a "better class of client" who respects your expertise from day one.
The psychological triggers—the Authority Bias and the Halo Effect—that make a book an "unfair advantage" in any negotiation.
Why a book is the single highest-ROI marketing asset you will ever create.
This book is for you if you're an expert, coach, trainer, entrepreneur, professional service provider, or a local high-value service provider ready to stop being an underdog and start competing for higher-paying projects and accounts.
If you have any doubts about whether a book is worth the time, read this. Don't dismiss the single most powerful client-generation tool an expert or high-value service provider can possess without giving it full consideration.
Excellent Resource for Enhancing Your Perceived Value in the Eyes of Your Clients
I just finished Scott Channel’s stimulating new book, Write Books, Get Clients.
The sub-title is, Write a Nonfiction Book to Get High-Paying Clients: Your Guide to the Strategic Why of Self-Publishing to Attract Clients.
Scott does an excellent job in sharing his professional experiences and describing how his journey of becoming an author and publishing books led to strategically influencing how prospects perceived his value.
He describes an advantage of Indie Book Publishing as a means to establish one’s expert authority and “create a long-term asset that generates clients for years.”
His easy to read style is straightforward, as if you’re meeting with him at your local Starbucks, to discuss his thoughts over a cup of coffee.