The first in-depth exploration of maintenance—and a powerful argument for its civilizational importance—from the author of How Buildings Learn and creator of the Whole Earth Catalog.
Maintenance is what keeps everything going. It’s what keeps life going. Yet it’s also easy to shirk or defer—until the thing breaks, the system falters, and everything stops. The apparent paradox is Maintenance is absolutely necessary and maintenance is optional.
The first in a multi-volume work, Of Everything, Part One offers a comprehensive overview of the civilizational importance of maintenance. The book begins with a dramatic contest of maintenance styles under life-critical the Golden Globe around-the-world solo sailboat race of 1968. It goes on to explore the insights that can be gleaned from vehicle maintenance, from the zeal of motorcycle maintainers to the maintenance philosophies that fought for dominance of the auto industry to the state of electric vehicle manufacturing today, with absorbing detours into the evolution of precision in manufacturing, the enduring importance of manuals, sustainment in the military, and the never-ending battle against corrosion.
Of Everything is a wide-ranging and provocative call to expand what we mean by “maintenance”—not just the tiresome preventative tasks but the whole grand process of keeping a thing going. It invites us to understand not only the profound impact maintenance has on our daily lives but also why taking responsibility for maintaining something—whether a motorcycle, a monument, or our very planet—can be a radical act.
“No one else but Stewart Brand is talking about the art and science of maintenance and how to do it well. This will be an instant classic.” —Kevin Kelly, founding executive editor of Wired
“A deliciously good book.” —Matt Ridley, author of The Rational Optimist
Stewart Brand was a pioneer in the environmental movement in the 60s – his Whole Earth Catalog became the Bible for sustainable living, selling more than 10 million copies worldwide. Brand is President of The Long Now Foundation and chairs the foundation's Seminars About Long-term Thinking.
This was an enjoyable read (I read it almost in one sitting), but it felt more like a collection of stories than a cohesive book. This book focuses mostly on vehicles (sailboats, motorcycles, and cars) and weapons, which is a much narrower scope than I expected (I didn't realize it would be part one of a series when I preordered it). I appreciated the overarching philosophy of maintenance, and I'm looking forward to seeing that philosophy being applied to other topics.
This book promises a new philosophy of maintenance but never delivers one. What you get instead is a loosely organized collection of anecdotes that wander down tangential rabbit holes with no clear structure or throughline connecting them. The ‘maintenance’ thesis isn’t even common to all of these anecdotes - one of the final sections is all about Tesla, but only a paragraph or two at the end of the section lets the reader know that maintenance is actually harder on EVs.
The bigger problem is lack of originality. Nearly every story is lifted wholesale from a different source. The entire middle section is a summary of Simon Winchester’s “The Perfectionists”, and the final stretch dedicates entire pages to direct quotes from random YouTube videos. He does give credit, to be fair, but attribution isn’t a substitute for insight.
A book billing itself as a new framework for maintenance needs to actually synthesize its material into something greater than the sum of its parts. This one never does.
I loved the beginning of the book and found most of it genuinely engaging. However, I did find the Tesla promotion at the end a bit jarring—especially given how closely the right-to-repair movement relates to the book’s themes, yet goes unaddressed.
The first three-quarters of the book are consistently compelling, and while I was hoping for a more comprehensive treatment of the topic, I’ll still be picking up Part Two.
It is a warm, readable collection that lands its core point well: maintenance is civilization's invisible backbone. Its stories; from the 1968 Golden Globe sailboat race to Model T repair culture to military sustainment doctrine, are genuinely fun.
But its lens is strictly American (Tesla gets pages; BYD gets nothing). It treats the EV transition as pure progress, missing how shifting complexity from owner to manufacturer is itself a maintenance philosophy. It also conflates automating maintenance with simplifying it, and ignores modern realities entirely: the right-to-repair movement, proactive sensor monitoring (like Rolls-Royce), and tech's replacement-over-repair paradigm (k8s, cloud). Most glaringly, it sidesteps the dark side of modern upkeep: vendor lock-in, forced dependency, and the erosion of ownership.
It's part one and it might cover missing pieces later. For now, it makes maintenance feel important, urgent, and interesting.
some thoughts: maintaining complex systems should be a first-class citizen, just like implementation; don't be a crowhurst and succumb to delusional optimism sans action; i really appreciate the recommended reading section at the back.
the story of how maintenance was written with the help of stripe's books in progress is pretty interesting too. excited for part two
Felt like reading a Swiss watch. Impressed with the contributions from the community as written. As much about management as maintenance I think I’ll be buying copies for the maintenance managers I work with
I have been a long-time follower of Stewart Brand. On my bicycle ride across the US with Spokes America in 2012, I listened to the entire backlog of Long Now talks. I'm still a frequent attendee of the talks in Fort Mason — although Stewart is no longer there often. I love Stewart's book _How Buildings Learn_ and, of course, _The Whole Earth Catalog_.
This book was written as a series of online posts. It is as wide-ranging as _How Buildings Learn_, but on a slightly less sexy yet equally intriguing concept: maintenance. I ripped through the book in two weekends. It weaves together different histories — from the world's first solo around-the-world sailing race, to the Egyptian-Israeli war in 1973, to the ease of repair and customization of the Ford Model T — and in doing so, Brand teaches the lesson that regular maintenance is what keeps things going for a long while.
I love the book both for its message and, all the more so, for the esoteric set of stories told. I am generally a fan of history in snippets through the eyes of a storyteller who's weaving a narrative. The book reminds me in some ways of _The Wizard and the Prophet_, in which Charles C. Mann tells stories of the 20th century through the lens of wizardry versus prophecy (or techno-utopianism vs degrowth).
For anyone who is interested in maintenance — which we should all be — I would highly recommend this book. And as you read it, you might just find yourself inspired to grease your roadbike's chain or service your skis.
Chapter 1: Golden Globe Sailing Race Moitessier, who sailed the fastest but did not win the race, had a ship for which he could repair every single component. He knew that because he had sailed for 20 years before that.
Chapter 2: Motorcycle Maintenance Brand explains that in the early 1900s, electric cars actually were favored over gasoline cars. Why did gas cars win? First, the battery didn’t allow to drive far. As paved roads were built to small towns, electric cars didn’t work. Second, gasoline became cheap.
Rolls-Royce and Ford were pitted against each other. Rolls-Royce had the best craftsmen working on their cars. Ford had the assembly line.
Model Ts were so plentiful that a whole industry of extras emerged. People would buy snow conversion kits and all kinds of things.
Digression 1: on standardization Brand tells the story of how Blanc, A Frenchman, standardized all components of muskets (a type of gun) so that they could be fixed interchangeably. This approach to standardization made maintenance possible.
There's a section on the three most popular cars of all time: the Ford Model T, the Volkswagen Beetle, and the Lada. What all three had in common was that they were very easy to repair. Also, all three of them ran virtually unchanged for 20 to 40 years. As a result, there were plenty of spare parts available.
There is a beautiful section on self-help manuals. One of them is about the Encyclopedie by Frenchman Diderot. It was published in the 1750s and it was the inspiration for the Encyclopedia Britannica. Stewart Brand points out that this do-it-yourself spirit led to an enlightenment revolution in the US.
He also has a story about the AK-47 and the M-16, two of the most popular weapons in the 20th century. Their stories are very different. The AK-47 is very easy to maintain and consists of only six parts. The M-16 is terrible to maintain, requires a lot of preventative maintenance, and has more than 15 parts.
If you don’t keep up with maintenance, it can be costly. It cost $1.5 billion to restore the Statue of Liberty for the centenarian celebration in 1987, after it had severely rusted.
Maintenance plays a role in war. Israel took possession of the Sinai peninsula in 1967. In 1973, Egypt struck back. With a perfectly executed surprise attack the Egyptians controlled the Bar-Lev line. But 2 days in, they started to stumble. Why? America sent reinforcements. But also, Egyptians were not accustomed to improvise. Israelis, in the other hand, were used to repair their tanks. “80 percent of Israeli damaged tanks would be recovered and sent back to the battlefields”.
Stewart Brand is 87 years old. I became aware of him in 1972 when I first read the "Whole Earth Catalog". I subscribed to the Co-evolution Quarterly for the ten years of its existence. I hadn't seen anything by him for quite a while.
This new book is classic Stewart Brand. His approach has always been to combine high level theories of what a good person should do and what a true good life looks like with hyper practical and useful information about how to do things. He taught his readers how to find out how to build a house, or a yurt. He curated tools for butchering your own meat or how to repair your VW bus. At the same time, he explained why doing these things yourself was noble and would help save you and the planet. He walked a tightrope over empty preaching and home repair books.
I was very pleased to see that he is still at it. This book spirals out from one important idea. Maintenance and repair of our tools make the difference. He acknowledges that maintenance can be boring, expensive and difficult, but it has to be done, and it is possible to enjoy, or, at least, appreciate it.
Brand is a great storyteller, and he makes his case with great examples. He starts with the 1968 London Times contest. They offered a large prize for the first person to sail solo around the world without touching land. There are three famous stories from the race. One is about the winner. One is about a guy who cheated and the third is about a guy who never finished. Brand argues that the key to all three stories is the approach to maintenance and repair taken by each sailor. He makes his case.
Every story perfectly makes a point.
Brand argues that the course of the Russian-Ukraine War and the 1973 Yom Kippur War between Israel and Egypt were the result of the fact that Ukraine and Israel were better at maintaining and repairing equipment that Russia and Egypt were.
He shows that in 1986, $277 million had to be spent to completely rebuild the inside of the Statue of Liberty because the US Park Service never funded for proper maintenance on the Statute.
He has a section on six great manuals, including the Ford Model T service manual and a 1651 English ""Directory for Midwifes". Brand argues they you need to always read the manual and he has very smart suggestions and examples of how the manuals can get better.
This is advertised as Volume One. I look forward to Volume two. Brand is a clear and enthusiastic writer. He conveys his excitement in finding out interesting stuff and figuring out how it all fits together.
I really enjoyed this book! Stewart Brand is one of those authors from which I care more about what they have to say about a subject more than the subject itself. I read How Buildings Learn last summer and it really changed my world, so I was very excited when this dropped in January.
If I could describe this book in one word, it would be "interesting". Brand has incredible range and knowledge of different topics, and this book explores so many mundane things but made kept me engaged since they were topics that I just never paid that much thought towards (sailboats, interchangeable parts, bicycle manufacturing, AK-47s vs M-16s, mass marketing, all of this and more are packed into this relatively brief reading).
Even the book's format is really cool. It's obvious that Stripe Press just let Brand do whatever the fuck he wanted for 200 pages, and as a result, the book is just two chapters with a bunch of multi-page digressions and footnotes. It might just be because that's how my conversations in real life sound, but I quite enjoyed it.
I don't think I've ever talked about this in a review before, but the book itself is quite beautifully printed. The design is top-notch, with plenty of pictures and a consistent minimalism of beige, black, and blue throughout the whole thing. Also, the physical copy is very light. That has nothing to do with the book, but it was surprising when I first picked it up.
I just have two nitpicks. First, he cites Wikipedia directly multiple times. I personally don't think that's a bad thing, but it's funny that's universally perceived as un-academic, but he does it like four times. Second, and other reviews have pointed this out, but the Tesla/Elon glazing at the end is not really the move in 2026. I'm not saying that there's nothing to learn from Tesla's business model, but the personal glazing of Elon is crazy: "Through Tesla and SpaceX, Musk initiated and directly led a new, accelerated regime in climate-friendly electric vehicles and a new accelerated regime in providing access to Earth orbit. With the success of these projects, Musk may have done more practical world saving than any other business leader of his time." Like, calm down Stewart, let's not fall into Great Man-ism.
Anyway, loved this book, very excited for part two.
This book is built around a thesis that feels both obvious and oddly underappreciated: maintenance matters. We tend to celebrate the dramatic act of creation or victory and then quietly ignore the unglamorous work of keeping things functioning. Wars are won not just by brilliant strategies but by supply chains that do not collapse. Boat races are decided by who notices the hairline crack. Bikes, cars, institutions, even civilizations fail less from sudden catastrophe than from accumulated neglect.
That core idea is strong and genuinely useful. Once you notice it, you start seeing maintenance failures everywhere, often hiding behind stories we tell ourselves about incompetence, bad luck, or moral decay. In that sense, the book succeeds at installing a new mental lens, which is usually the highest compliment I can give nonfiction.
Where it struggles is coherence. The examples are interesting in isolation, but they often feel stacked rather than integrated. We move from wars to boats to engines to social systems without a clear sense of progression, and the argument sometimes feels more like a collage than a structure. I kept expecting a tighter framework that would explain when maintenance matters most, how it breaks down, or how incentives reliably fail around it. Those insights are gestured at but not fully developed.
The result is a book that is more suggestive than satisfying. You finish convinced that maintenance is underrated, but less clear on what to do with that knowledge beyond nodding wisely when something breaks. I enjoyed reading it, I underlined passages, and I will probably reference it in conversation. I just wished it had been a bit more disciplined in maintaining its own argument.
A book dedicated to the topic of maintenance? Great! Such a potential. Just imagine how many topics can be covered here: - analysis of entropy (in different context) - how cost of running depends on the specifics of industry - right to repair - yay or nay? - should decommissioning cost be covered in the cost of goods? - potential consequences of past bad decisions we are yet to face (e.g., asbestos, "large plate" building construction) - and so on and so forth
I couldn't wait to get my hands on this book, so as soon as it was published, I put it in the front of my reading queue. And? ...
First of all, I was surprised it's just "Part One". I mean - I realize the topic is huge, but ... what was the division criteria? How did the author determine what lands in P1 and what doesn't? Sorry, but it's kinda unclear ;/
The book itself ... well, let's say the composition disappoints. Like hell. Why? Because there's no real structure here, no clear chain of thought, no mental model, no classification. This book feels like a collection of essays (some of them more interesting, some less) dedicated to "maintenance" in general. Some of those stories are quite amusing (M16, Golden Globe award), some are either meh or already exploited (Tesla).
The book itself is actually quite short, so it was over until I started getting impatient :) In the end - the promise was alluring, but I find the execution lacking. To such a degree, that I'm not sure if I reach for the Part 2.
This is a delightful, informative discourse on the concept of maintenance and its importance to health, mechanical functioning, mission accomplishment, goal sustainment - all aspects of life and its activities and devices. The author's extensive examples are fascinating - the 1968 sailboat race around the world, the Ford Model-T and in comparison Rolls-Royce, the impetus in national armories to create weapons with inter-changeable parts and the long term explosion of engineering, manufacturing and quality of life advancements that ensued. He relates the Soviet AK47 with the US M16, the re-emergence of electric vehicles (first invented before 1900 and before gas vehicles!) and more. The book contains one delightful revelation after another.
Although predominantly objective in his approach, the author loses objectivity a couple of times - he repeats misconceptions and urban myths about the lethality and wounding characteristics of the cartridge fired in the M16, and he extols the modern electric vehicle as a panacea. Both are emotional aspirations, reflecting personal bias rather than dispassionate discourse. Nevertheless, the book is so interesting, so delightful, in all other aspects that this is more of a quibble than a complaint. I note that the title contains the modifier "Part One" - assuming there is Part Two coming, I will absolutely buy it and read it!!
I’ve been following this book since Stewart brand, creator of the Whole Earth catalog, posted the first interactive chapter to his Twitter.
The book feels a bit disingenuous, a criticism I have for many stripe press books. It’s beautiful kintsugi inspired hardcover, its baby blue captions, and even some social media style comments tucked away in the margins make me feel like it designed to look great on a shelf or a coffee table. Nevertheless that’s exactly where it will go now that I’m finished with it.
Underneath this polished exterior, following the lead of zen and the maintenance of motorcycle maintenance, Brand maps maintenance to deeper human values. Through its first chapters, he traces how our relationship with precision, with machines, and with their upkeep has evolved over time. Brand touches on the philosophy, management science, habits, and state of mind required to sustain complex systems, a practice which despite popular belief is not strictly mechanical.
I thought it was a good read. But what I’m most curious about is why this book came out now.
Brand may be chief among us at attaching himself to important ideas just before they reach maturity. I wonder what in our near future inspired him to latch onto maintenance, sustainment, and machines as what may be one of his last major projects.
Brand tackles essential territory: maintenance as philosophy, not mere upkeep. In our use-once-and-destroy present, his framework for iterative care and anti-fragile systems feels urgent and necessary. The collaborative writing process - open process, iterated online with experts and fans - models the adaptive thinking he advocates.
But the examples reveal troubling blind spots. Boats, motorcycles, guns, wars - Brand shows maintenance filtered almost exclusively through traditionally masculine objects. “Creative genius Elon Musk” and uncritical praise of IDF organization lands very poorly in 2025, not necessarily because the principles are wrong, but because Brand seems unaware of how these choices frame his argument. I expect more width in the next book.
A bit like Richard Dawkins, Brand risks drifting toward being seen as an irrelevant old sod, not because of declining intellect but due to his unexamined defaults. He would benefit from stepping outside his demographic comfort zone. His ideas deserve it. Read the book for the fundamental idea, but be prepared to cut Brand’s choice of examples some slack. The old counterculture hero has earned it.
I mostly forgo writing reviews these days but I need to justify the three stars I gave this book. My expectations were likely too high given the author and the subject. Yet I cannot help feeling a bit cheated. The majority of the instructive examples provided to make the incredibly important underscoring of the responsibilities of maintenance are common knowledge. Brand leans heavily on Pirsig and Crawford for his theoretical underpinning and you would be better served by just reading those books instead.
Yet the message of this book is vital. It is the common thread running through the human experiment. This turns a 1.5 star rating into a 3 star rating. If you only read one book on the importance of maintenance, you'd be better served elsewhere. But if you only read this book, hopefully you'll still get the message and grasp the value of and responsibility for maintaining what we have.
Most would probably describe maintenance as a necessary evil. It doesn't involve flashy creativity. It's often extremely rote manual labor performed repeatedly. However, Brand and many of the subjects of this book seem to have fallen in love with it. There's a primeval beauty to doing routine sailboat, motorcycle, or gun maintenance or the like.
The inherent tradeoff in maintenance is this: giving up significantly more time overall to have fewer and less catastrophic failures. Some could argue that maintenance isn't worth it...the labor hours involved in keeping a motorcycle in tip-top shape could probably pay for a new one. Brand makes a compelling argument for why this tradeoff is worth it...it's far better to be prepared when you're in on a sailboat in the roaring forties than the alternative.
The book doesn't, however, offer much practical advice on how to incorporate maintenance into our daily routines. Instead, it focuses on examples of maintenance going right or going horribly wrong. It's a fun read and I certainly learned a lot, especially about how shit of a gun the M16 is. That isn't exactly the most useful information though.
My takeaway from the book was that I need to do more maintenance. It did not, however, give great advice on the best methods for maintenance. What's the best frequency for maintenance? When does prepping turn into overkill? At what point does maintenance take away from creativity?
I guess those are questions I'll have to grapple with on my own ;)
Such a great thinker. Enjoyed it, but it didn’t meet the hype I had for it in my head. I hoped it would focus on the philosophy/science of maintenance, decay, and change, with some specific examples serving as applications. And then I hoped it would zoom out to larger societal and ecological issues related to maintenance (or lack thereof). Instead it was more of the inverse…deep dives on specific ways people have maintained certain objects (mostly vehicles and weapons) with some sprinkling of the philosophy/science. I think he did mention there would be more ecological issues in the second part.
The formatting was a little awkward, but the book itself is elegantly designed. I’m curious how many volumes he plans; Part 1 wasn’t very long so not sure why it’s split. That said, I will read future releases in the series.
3.5 -- It's a gorgeous, breezy release from Stripe Press and after the first chapter I thought I would be giving this 5 stars. Despite the endless ordeal, or maybe because of it, he reported, "I realised I was thoroughly enjoying myself." He loved being at sea. He loved exploring the extreme limits of his competence.
The second half lost momentum with a few weaker examples and digressions that called out "and another thing!" instead of introducing much new.
It's a lovely hardback with fun and interesting formatting decisions, but I think it veers closer to "aesthetic coffee table read" versus something to recommend for the sake of the content.
This may be the laziest book i've ever read. Towards the second half all effort is abandoned to tie the different threads into a common theme. This is a sub-par substack being sold as a book by an 87 year old has been. And it's part one? You're almost 90! Just another old man unable to deal with his own mortality, I've read his other books and his biography, like many people of his generation he should have stepped aside and enabled a new generation instead of showcasing rather than concealing the decline of their abilities.
Brand пропонує радикально переосмислити саме поняття "maintenance". Замість того, щоб розглядати його як набір нудних рутинних завдань - "почистити прокляті зуби, змінити прокляте мастило" - він запрошує нас побачити в обслуговуванні "весь величний процес підтримки функціонування речі". Це не просто технічна діяльність, а форма відповідальності, турботи та, як стверджує автор, навіть радикальний акт опору домінуючій культурі споживання.
This was a short, easy book to read. It felt so familiar that it was almost comforting to read, but I can’t say I learned a whole lot that was new to me from it. I did like the quote from Diderot: “With the guts of the last priest, let us strangle the last king.” It was news to me that there was a Frenchman that was pushing for interchangeable parts prior to the French Revolution, and that post-revolution, a key French bureaucrat directed French industry away from interchangeable parts.
I really liked the theme of the book and I ended up liking the execution of it equally. Maintenance—as the author recognises early on—tends to be a boring subject because of its inherent repetitive nature. Brand went beyond the boring aspects and managed to write an exhilarating book that delves into the strategic differences between maintenance philosophies and practices.
Maintenance: Of Everything was a fun read and conceptually stimulating. I can’t wait for Part Two.
This is an interesting, deeply-researched book on the impact of maintenance on a whole lot of things, with a military slant. I picked up lots of goods nuggets of information that were scattered throughout the text. However, the book could use more organization, so that topics are more tightly clustered and progress in a logical manner from one subject area to the next. The author was too easily distracted with deep dives into topics that kept the book from flowing better.
A fascinating read and really enjoyable one - I raced through the book in no time. A special mention for the beautiful which is perfectly in sync with the subject. Very easy to draw parallels between the maintenance and of everyday things and a general philosophy of a minute in maintenance saves an hour of repair! Light in tone and quite enlightening, a highly recommended read.
Pros: pushing structural conventions, contains lots of footnotes, makes the most of the page spread w/images highlights captions, fun wormholes and interesting digressions, ideas I find intriguing
Cons: typos, lack of overall guiding structure (is basically a long crowdsourced internet article)
lots of great historical anecdotes with a maintenance lens, but nothing really tying the book together. it just kind of ends, so I guess Brand is really taking it as Part One and not even making an attempt to have it function as an independent book.
Read the introduction section at lunch about sailboats, was very interesting; however, it seems from other reviews it is indeed a collection of stories, which isn't bad, but seems to detract from the thesis of the book.
In dire need of an editor. The format felt like nested bullet points with 1 point each and google doc comments on stuff. This was a particularly low low after reading Stripe Press's great "The Origins of Efficiency."