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Moving Targets: Creating Engaging Brands in an On-Demand World
An iBooks #1 Business & Personal Finance Bestseller! Consumers are moving faster. They are more demanding and savvier than at any other period in history. At the same time, the world has become an impersonal place. This book will show you how to make your product or service more appealing to prospects, move them emotionally and forge deeper connections that create passionate, loyal customers for your brand. Weaving personal anecdotes, examples from the world's top companies and interviews from founders and executives of innovative brands (LiveIntent, Cigar City Brewing, College Hunks Hauling Junk and more), Moving Targets teaches entrepreneurs and brand managers the new rules of branding. This book will teach you how to build a winning team culture, define your niche, build a loyal brand following, design a killer logo, create ads and marketing campaigns that convert and so much more!
121 pages, Kindle Edition
First published July 25, 2014
52 people want to read
About the author
Gabriel Aluisy
7 books3 followersGabriel Aluisy is the founder of Shake Creative, a Tampa, Florida based branding and design agency focused on helping country clubs and membership brands build revenue & connect with consumers. He received his bachelor of arts from American University’s School of Communication in Washington, DC where he studied Visual Media.
His career began in the film and television industry (most notably working on shows for the Discovery Channel, Spike TV, PBS, and Fox), but soon found his true passion lay in the world of brand development and marketing. After a decade in the industry, he founded Shake Creative with the purpose of combining high end design, affordable pricing and incredible customer service.
He has designed and developed marketing campaigns and brand collateral for over 1,000 companies including national franchises and brands. His work has won awards, but more importantly, has generated millions of dollars of revenue for his clients. He is passionate about art & design, golf, travel and preserving the world’s indigenous cultures & languages.
His career began in the film and television industry (most notably working on shows for the Discovery Channel, Spike TV, PBS, and Fox), but soon found his true passion lay in the world of brand development and marketing. After a decade in the industry, he founded Shake Creative with the purpose of combining high end design, affordable pricing and incredible customer service.
He has designed and developed marketing campaigns and brand collateral for over 1,000 companies including national franchises and brands. His work has won awards, but more importantly, has generated millions of dollars of revenue for his clients. He is passionate about art & design, golf, travel and preserving the world’s indigenous cultures & languages.
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Displaying 1 - 2 of 2 reviews
October 1, 2014
~Disclaimer: I received this book for free in a giveaway~
This is a solid book for folks interested in branding/rebranding their business. I think it would be best for folks who are newer to the market; although it may have some use for folks with established brands (especially if they want to expand). It isn't full of jargon and is fairly accessible.
The interviews had a few gems in them, but generally felt like a waste of time to read though. Very short book. I'm sure there are other good books on the topic that are more expansive. I feel this book does manage to cover all its bases and is a good starter book.
This is a solid book for folks interested in branding/rebranding their business. I think it would be best for folks who are newer to the market; although it may have some use for folks with established brands (especially if they want to expand). It isn't full of jargon and is fairly accessible.
The interviews had a few gems in them, but generally felt like a waste of time to read though. Very short book. I'm sure there are other good books on the topic that are more expansive. I feel this book does manage to cover all its bases and is a good starter book.
February 9, 2015
If you wanted to know about branding in business, this book is a real eye opener. I really liked that the stories really connected the power of branding in our everyday lives in a personal way (without simply citing known examples). There are many useful tips as well as a critique on branding blunders by well known brands... and why they could have done better! This can be a relevant and timely reference book for your permanent bookshelf, and is definitely an entertaining read.
Displaying 1 - 2 of 2 reviews