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Cool Beans: One Woman's Mission To Reclaim Fertility Through Men's Health
What if the missing piece in the fertility conversation wasn’t a woman’s body—but a man’s health?
Cool Beans is part memoir, part manifesto, and part practical guide that flips the spotlight onto the overlooked role men play in conception, vitality, and long-term wellbeing.
When Saara Jamieson and her husband Jordan faced the heartbreak of miscarriages and fertility struggles, they discovered an uncomfortable male reproductive health was barely being talked about. Determined to change the narrative, Saara founded Cool Beans Underwear®, a simple, science-based solution to reduce testicular heat and improve fertility. What started as one couple’s journey has grown into a global mission for men’s health.
In these pages, you’ll
A powerful personal story of resilience, loss, and hope.
Eye-opening science on sperm health, hormones, mental wellbeing, and longevity.
Practical tools at the end of each chapter to put knowledge into action—whether you’re on your own journey, supporting a partner, or simply curious about men’s health.
Real conversations from men and women who share their truths, breaking silence and shame around fertility.
More than a fertility book, Cool Beans is a call to for couples, families, and communities to bring men back into the conversation. It’s about preparing bodies before clinics, strengthening relationships under pressure, and building healthier generations to come.
Whether you’re trying to conceive, supporting someone who is, or passionate about changing the way we talk about men’s health, this book will leave you informed, inspired, and full of hope.
Cool Beans is part memoir, part manifesto, and part practical guide that flips the spotlight onto the overlooked role men play in conception, vitality, and long-term wellbeing.
When Saara Jamieson and her husband Jordan faced the heartbreak of miscarriages and fertility struggles, they discovered an uncomfortable male reproductive health was barely being talked about. Determined to change the narrative, Saara founded Cool Beans Underwear®, a simple, science-based solution to reduce testicular heat and improve fertility. What started as one couple’s journey has grown into a global mission for men’s health.
In these pages, you’ll
A powerful personal story of resilience, loss, and hope.
Eye-opening science on sperm health, hormones, mental wellbeing, and longevity.
Practical tools at the end of each chapter to put knowledge into action—whether you’re on your own journey, supporting a partner, or simply curious about men’s health.
Real conversations from men and women who share their truths, breaking silence and shame around fertility.
More than a fertility book, Cool Beans is a call to for couples, families, and communities to bring men back into the conversation. It’s about preparing bodies before clinics, strengthening relationships under pressure, and building healthier generations to come.
Whether you’re trying to conceive, supporting someone who is, or passionate about changing the way we talk about men’s health, this book will leave you informed, inspired, and full of hope.
350 pages, Kindle Edition
Published September 29, 2025
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November 19, 2025
What a beautifully written and heartfelt story—full of love, loss, and the determination to tackle a problem most people don’t even know exists.
Can you believe that in just 50 years, the average male sperm count worldwide has dropped by half?
When Saara Jamieson and her husband, Jordan, went through the pain of miscarriages and fertility struggles, they realised something startling: everyone talks about women's fertility, but hardly anyone talks about men's. Male reproductive health was almost invisible—no tools, no language, no real medical focus.
In conservative cultures, it’s often a matter of shame—talking about fertility challenges can feel like a threat to masculinity. In more progressive countries, it's not shame but apathy—the quiet belief that men's health will just take care of itself. Either way, the result is the same: neglect.
As Saara says, “Men don’t talk about this stuff. They’ve been taught to tough it out, to keep quiet, and to just get on with it.”
Sharing her story became her way of opening up a conversation—not just for herself, but for her children, their future, and for everyone who has ever suffered in silence. She realised that speaking up wasn’t just healing—it was powerful. It gave others permission to talk too.
She wrote this book to change that silence. To make the conversation normal.
Part memoir, part startup journey, and part inspirational guide backed by science, this debut book is eye-opening and genuinely motivating. It's filled with practical health advice—and it’s valuable even if starting a family isn’t on your radar.
A wise, honest, and impressive debut.
Can you believe that in just 50 years, the average male sperm count worldwide has dropped by half?
When Saara Jamieson and her husband, Jordan, went through the pain of miscarriages and fertility struggles, they realised something startling: everyone talks about women's fertility, but hardly anyone talks about men's. Male reproductive health was almost invisible—no tools, no language, no real medical focus.
In conservative cultures, it’s often a matter of shame—talking about fertility challenges can feel like a threat to masculinity. In more progressive countries, it's not shame but apathy—the quiet belief that men's health will just take care of itself. Either way, the result is the same: neglect.
As Saara says, “Men don’t talk about this stuff. They’ve been taught to tough it out, to keep quiet, and to just get on with it.”
Sharing her story became her way of opening up a conversation—not just for herself, but for her children, their future, and for everyone who has ever suffered in silence. She realised that speaking up wasn’t just healing—it was powerful. It gave others permission to talk too.
She wrote this book to change that silence. To make the conversation normal.
Part memoir, part startup journey, and part inspirational guide backed by science, this debut book is eye-opening and genuinely motivating. It's filled with practical health advice—and it’s valuable even if starting a family isn’t on your radar.
A wise, honest, and impressive debut.
Displaying 1 of 1 review