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The Future CMO: How Modern CMOs Win with Trust, Tech and Smart Visibility
“The best update that I have read on the role and work of CMOs. A must-read for leaders ready to embrace financial accountability.”
– Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University (emeritus)
“The CMO of the Future must be a regenerative leader. Joeri Billast shows us how trust, technology, and storytelling come together to meet the needs of our time.”
– Christian Sarkar, author, entrepreneur, and co-founder of The Marketing Journal
The role of the Chief Marketing Officer is being redefined – from brand custodian to business driver, from storyteller to strategist of trust. In an era of AI, Web3, and constant disruption, marketing leaders face one simple adapt or risk irrelevance.
In The Future CMO, Joeri Billast distills insights from more than 250 conversations with CMOs, founders, and thought leaders on his top-ranked Web3 CMO Stories podcast. This book is not theory. It is a practical playbook for leaders ready to navigate the next decade of marketing with clarity and confidence.
Inside, you will discover how
Harness AI and emerging technologies without losing authenticity.
Transform disruption into opportunity with proven frameworks.
Build trust and communities that create long-term value.
Align marketing with financial impact and executive expectations.
Lead as a regenerative, future-ready CMO.
This is more than a marketing book. It is a call to action for every leader who wants to stay relevant when customer expectations, technology, and business realities shift faster than ever before.
Whether you are a CMO, founder, strategist, or aspiring leader, The Future CMO will help you think ahead, inspire your teams, and compete at the highest level.
About the Author
Joeri Billast is a marketing strategist, keynote speaker, and host of the top-ranked Web3 CMO Stories podcast. He helps AI- and Web3-driven companies grow through strategy, storytelling, and smart visibility. Joeri also leads Sintra Synergies Retreats – gatherings where marketing leaders align for growth and stay relevant in times of disruption.
– Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University (emeritus)
“The CMO of the Future must be a regenerative leader. Joeri Billast shows us how trust, technology, and storytelling come together to meet the needs of our time.”
– Christian Sarkar, author, entrepreneur, and co-founder of The Marketing Journal
The role of the Chief Marketing Officer is being redefined – from brand custodian to business driver, from storyteller to strategist of trust. In an era of AI, Web3, and constant disruption, marketing leaders face one simple adapt or risk irrelevance.
In The Future CMO, Joeri Billast distills insights from more than 250 conversations with CMOs, founders, and thought leaders on his top-ranked Web3 CMO Stories podcast. This book is not theory. It is a practical playbook for leaders ready to navigate the next decade of marketing with clarity and confidence.
Inside, you will discover how
Harness AI and emerging technologies without losing authenticity.
Transform disruption into opportunity with proven frameworks.
Build trust and communities that create long-term value.
Align marketing with financial impact and executive expectations.
Lead as a regenerative, future-ready CMO.
This is more than a marketing book. It is a call to action for every leader who wants to stay relevant when customer expectations, technology, and business realities shift faster than ever before.
Whether you are a CMO, founder, strategist, or aspiring leader, The Future CMO will help you think ahead, inspire your teams, and compete at the highest level.
About the Author
Joeri Billast is a marketing strategist, keynote speaker, and host of the top-ranked Web3 CMO Stories podcast. He helps AI- and Web3-driven companies grow through strategy, storytelling, and smart visibility. Joeri also leads Sintra Synergies Retreats – gatherings where marketing leaders align for growth and stay relevant in times of disruption.
118 pages, Kindle Edition
Published September 28, 2025
4 people are currently reading
2 people want to read
About the author
Joeri Billast
3 books1 followerJoeri Billast is an AI Visibility Strategist, marketing consultant, and keynote speaker.
He helps AI- and Web3-driven companies grow through strategy, storytelling, and smart visibility.
Joeri is the host of the Web3 CMO Stories podcast – a top-ranked show in 100+ countries, sponsored by CoinDesk (2024) and RYO (2025) – where he interviews leading CMOs, founders, and innovators. He is also the creator of the Sintra Synergies retreats in Portugal, gatherings where marketing leaders align for growth and stay relevant in times of disruption.
His new book, The Future CMO, is endorsed by Philip Kotler, the “father of modern marketing,” and follows the success of his first book, which became a #1 Amazon Short Read in its category.
He helps AI- and Web3-driven companies grow through strategy, storytelling, and smart visibility.
Joeri is the host of the Web3 CMO Stories podcast – a top-ranked show in 100+ countries, sponsored by CoinDesk (2024) and RYO (2025) – where he interviews leading CMOs, founders, and innovators. He is also the creator of the Sintra Synergies retreats in Portugal, gatherings where marketing leaders align for growth and stay relevant in times of disruption.
His new book, The Future CMO, is endorsed by Philip Kotler, the “father of modern marketing,” and follows the success of his first book, which became a #1 Amazon Short Read in its category.
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Displaying 1 - 3 of 3 reviews
October 10, 2025
The Future CMO by Joeri Billast is a must-read for anyone who wants to stay ahead in today’s fast-changing marketing world. Drawing from over 250 conversations with CMOs, founders, and thought leaders, it’s packed with actionable insights and practical strategies.
This book is a smart, common-sense blueprint every marketing leader can use right now. It shows how to embrace AI and new technology without losing authenticity, build trust with your audience, and connect marketing directly to real business results.
October 3, 2025
Very detailed book covering all the modern and future aspects of the CMO role. Today's CMS is described as part storyteller and part strategist, and also closer to a CVO, Chief Value Officer. I loved the Trust ROI calculator and all the templates provided in many different chapters. The AI Integration imperative and the transition from SEO to AI optimization were fascinating and very well written. Highly recommended!
October 1, 2025
Practical frameworks for modern marketing
This book bridges the gap between marketing activities and business results. It provides actionable tools like the Trust ROI Calculator and Community Health Score that connect marketing work directly to revenue and retention metrics.
This book bridges the gap between marketing activities and business results. It provides actionable tools like the Trust ROI Calculator and Community Health Score that connect marketing work directly to revenue and retention metrics.
Displaying 1 - 3 of 3 reviews