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《语言的边界：企业未来生存的决胜点》: AI时代的语言控制权：企业核心竞争力的隐形战略防线
本书探讨了语言如何成为企业核心竞争力的基础。在AI时代，语言不仅是沟通工具，更是战略建构的关键。作者Dali Lee提出企业语言系统的三层结构：术语（认知引爆器）、语法（表达机制）和话语场（共鸣生态）。
核心观点：
- 语言不仅描述现实，更是建构现实的工具 - 谁能先命名，谁就获得市场定义权
- 企业使命不是被发现的，而是通过语言创造的 - 没有清晰语言系统，就无法构建战略框架
- 产品不仅是功能，更是情绪表达的载体 - 通过语言让产品成为用户表达的一部分
- 用户语言共创是品牌传播的新模式 - 从"用户共鸣"到"用户共语"
- AI时代，语言从表达工具转变为操作协议 - Prompt成为系统的控制接口
书中提供了100个企业语言系统案例，覆盖科技、时尚、社交媒体等十大行业，为企业构建自身语言体系提供了实践指南。
在AI共生时代，语言已成为现实的最终接口。谁能创造新语言，谁就能定义交互方式；谁能掌控Prompt语法，谁就能控制系统入口；谁能构建话场共识，谁就能主导下一轮生态权力。
This book explores how language forms the foundation of a company's core competitiveness. In the AI era, language is not merely a communication tool but a key element in strategic construction. Author Dali Lee proposes a three-layer structure for corporate language terminology (cognitive triggers), grammar (expression mechanisms), and speech fields (resonance ecosystems).
Core
- Language doesn't just describe reality; it constructs it - whoever names first gains market definition power
- Corporate missions aren't discovered but created through language - without a clear language system, strategic frameworks cannot be built
- Products are not just functional but carriers of emotional expression - language mak
核心观点：
- 语言不仅描述现实，更是建构现实的工具 - 谁能先命名，谁就获得市场定义权
- 企业使命不是被发现的，而是通过语言创造的 - 没有清晰语言系统，就无法构建战略框架
- 产品不仅是功能，更是情绪表达的载体 - 通过语言让产品成为用户表达的一部分
- 用户语言共创是品牌传播的新模式 - 从"用户共鸣"到"用户共语"
- AI时代，语言从表达工具转变为操作协议 - Prompt成为系统的控制接口
书中提供了100个企业语言系统案例，覆盖科技、时尚、社交媒体等十大行业，为企业构建自身语言体系提供了实践指南。
在AI共生时代，语言已成为现实的最终接口。谁能创造新语言，谁就能定义交互方式；谁能掌控Prompt语法，谁就能控制系统入口；谁能构建话场共识，谁就能主导下一轮生态权力。
This book explores how language forms the foundation of a company's core competitiveness. In the AI era, language is not merely a communication tool but a key element in strategic construction. Author Dali Lee proposes a three-layer structure for corporate language terminology (cognitive triggers), grammar (expression mechanisms), and speech fields (resonance ecosystems).
Core
- Language doesn't just describe reality; it constructs it - whoever names first gains market definition power
- Corporate missions aren't discovered but created through language - without a clear language system, strategic frameworks cannot be built
- Products are not just functional but carriers of emotional expression - language mak
63 pages, Kindle Edition
Published October 2, 2025
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