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Answer Engine Optimization (AEO): A Marketer's Playbook to Winning in the Era of AI Search
Search marketing is undergoing its biggest change since the birth of Google. As more people turn to ChatGPT, Google AI Overviews (AIOs), Microsoft Copilot, and Perplexity for information, they’re no longer clicking through a list of links. They’re getting summarized answers directly from AI. This new reality has changed how potential customers discover brands and engage with marketing messaging.
To stand out, marketers must master Answer Engine Optimization (AEO).
This book provides a comprehensive framework for thriving in the age of AI search. It explains how different AI platforms retrieve and synthesize information, what sets them apart from traditional search engines, and everything you need to know to appear in AI answers. Instead of focusing on conventional SEO tactics, AEO emphasizes clarity, structure, factual accuracy, and credibility. We go deep into all the factors AI models rely on when deciding which content to cite and present.
The marketers who read this book will learn how
Understand how ChatGPT, Google AIOs, Microsoft Copilot, and Perplexity each generate answersIdentify the specific questions audiences ask AI and the different types of content that directly address themStructure content with headings, summaries, lists, and Schema markup so AI models can easily understand and parse itBuild brand authority and trustworthiness that influence whether content is surfaced in AI answersOptimize images, video, and multimedia for visibility in AI search resultsLeverage platforms like YouTube and Reddit to strengthen AEO performanceEarn brand mentions in a world where organic traffic is declining and zero-click searches are the new normAlong the way, this book examines the limitations of traditional SEO, explores how E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) influences AEO, and provides actionable strategies for publishing content that is credible, clear, and consistently used by AI.
Winning in the era of AI search requires being part of the answers ChatGPT and similar platforms provide to your target audience. This book equips marketers, SEO professionals, and business leaders with the AEO knowledge and tactics needed to ensure their brands remain discoverable in the years ahead.
To stand out, marketers must master Answer Engine Optimization (AEO).
This book provides a comprehensive framework for thriving in the age of AI search. It explains how different AI platforms retrieve and synthesize information, what sets them apart from traditional search engines, and everything you need to know to appear in AI answers. Instead of focusing on conventional SEO tactics, AEO emphasizes clarity, structure, factual accuracy, and credibility. We go deep into all the factors AI models rely on when deciding which content to cite and present.
The marketers who read this book will learn how
Understand how ChatGPT, Google AIOs, Microsoft Copilot, and Perplexity each generate answersIdentify the specific questions audiences ask AI and the different types of content that directly address themStructure content with headings, summaries, lists, and Schema markup so AI models can easily understand and parse itBuild brand authority and trustworthiness that influence whether content is surfaced in AI answersOptimize images, video, and multimedia for visibility in AI search resultsLeverage platforms like YouTube and Reddit to strengthen AEO performanceEarn brand mentions in a world where organic traffic is declining and zero-click searches are the new normAlong the way, this book examines the limitations of traditional SEO, explores how E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) influences AEO, and provides actionable strategies for publishing content that is credible, clear, and consistently used by AI.
Winning in the era of AI search requires being part of the answers ChatGPT and similar platforms provide to your target audience. This book equips marketers, SEO professionals, and business leaders with the AEO knowledge and tactics needed to ensure their brands remain discoverable in the years ahead.
188 pages, Kindle Edition
Published October 2, 2025
About the author
Dave Anderson
137 books4 followersDave Anderson is a West Point graduate and a decorated combat veteran. (Bronze Star)
Dave spent 20 years in a multi-national Fortune 50 company. He spent 15 years in various leadership positions earning that company’s highest sales leadership award 4 times in an 8 year period.
Since starting Anderson Leadership Solutions, Dave has authored more than 400 articles on leadership and personal growth on his personal website: www.alslead.com. Dave also has a syndicated talk radio show, IMPACT Talk Radio (iTunes), focused on providing leadership solutions and resources for all leaders at all levels.
Dave has served his church as Chairman of the Elder Board, High School Sunday School Teacher, and Men’s Ministry Leader. He is also a hunter, a golfer and a fan of everything his kids are involved in
Dave spent 20 years in a multi-national Fortune 50 company. He spent 15 years in various leadership positions earning that company’s highest sales leadership award 4 times in an 8 year period.
Since starting Anderson Leadership Solutions, Dave has authored more than 400 articles on leadership and personal growth on his personal website: www.alslead.com. Dave also has a syndicated talk radio show, IMPACT Talk Radio (iTunes), focused on providing leadership solutions and resources for all leaders at all levels.
Dave has served his church as Chairman of the Elder Board, High School Sunday School Teacher, and Men’s Ministry Leader. He is also a hunter, a golfer and a fan of everything his kids are involved in
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