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The Charisma Edge: 12 Laws That Make People Listen, Trust, and Follow You

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Ever wonder why some people instantly command respect while others fade into the background?
The Charisma Edge reveals the simple, learnable laws behind magnetic presence — and how anyone can apply them to win attention, trust, and influence.

In this modern fable, a shy engineer meets a world traveler who teaches him the 12 Laws of Charisma — timeless principles that transform how others see you and how you see yourself.

You’ll discover how

Capture attention without trying.Project confidence even when you don’t feel it.Earn instant trust through warmth and authenticity.Tell stories that move people emotionally.Command respect without raising your voice.Lift any room’s energy — and leave people better than you found themBy the end, you won’t just understand charisma — you’ll radiate it.Whether you’re leading a team, building relationships, or simply tired of being overlooked, this book gives you the edge people remember long after you leave the room.

62 pages, Kindle Edition

Published October 7, 2025

About the author

Mark Penn

15 books3 followers

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