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The AI Native Marketer: A Field Guide to the Future of Marketing
Your boss just said, "Let's use AI." Now what?
While most marketers are drowning in ChatGPT tutorials and AI hype, a new breed of marketer is quietly revolutionizing how modern marketing actually gets done. They're not just using AI tools... they're thinking, strategizing, and operating in fundamentally different ways.
In The AI Native Marketer, Austin Carroll reveals how today's most successful companies, from Fortune 500 giants to breakout startups, are building AI-powered marketing engines that amplify human creativity rather than replace it. This isn't another book about prompts and chatbots. It's a field guide to the future of marketing that's already here.
Drawing from her experience orchestrating Brex's response during the Silicon Valley Bank collapse, launching Mercury's IO card, and teaching AI Entrepreneurship at Duke University, Carroll provides a masterclass in becoming truly AI-native.
Through real case studies and battle-tested frameworks, you'll
Why the best AI marketers spend more time on strategy, not lessHow to build demand generation systems that run while you sleepThe automation frameworks that separate AI tourists from AI nativesHow to maintain an authentic brand voice at machine scaleThe compliance and governance strategies that keep you out of trouble
Whether you're a CMO facing pressure to "implement AI," a growth marketer looking to 10x your output, or a founder trying to do more with less, this book shows you how to harness AI's power without losing your brand.
The AI Native Marketer cuts through the noise with practical blueprints you can implement tomorrow. Because in the age of AI, the question isn't whether to adopt these tools, it's whether you'll be among those who master them or those who get left behind.
Stop experimenting. Start transforming. The future of marketing isn't coming... it's already here, and this book is your competitive advantage.
While most marketers are drowning in ChatGPT tutorials and AI hype, a new breed of marketer is quietly revolutionizing how modern marketing actually gets done. They're not just using AI tools... they're thinking, strategizing, and operating in fundamentally different ways.
In The AI Native Marketer, Austin Carroll reveals how today's most successful companies, from Fortune 500 giants to breakout startups, are building AI-powered marketing engines that amplify human creativity rather than replace it. This isn't another book about prompts and chatbots. It's a field guide to the future of marketing that's already here.
Drawing from her experience orchestrating Brex's response during the Silicon Valley Bank collapse, launching Mercury's IO card, and teaching AI Entrepreneurship at Duke University, Carroll provides a masterclass in becoming truly AI-native.
Through real case studies and battle-tested frameworks, you'll
Why the best AI marketers spend more time on strategy, not lessHow to build demand generation systems that run while you sleepThe automation frameworks that separate AI tourists from AI nativesHow to maintain an authentic brand voice at machine scaleThe compliance and governance strategies that keep you out of trouble
Whether you're a CMO facing pressure to "implement AI," a growth marketer looking to 10x your output, or a founder trying to do more with less, this book shows you how to harness AI's power without losing your brand.
The AI Native Marketer cuts through the noise with practical blueprints you can implement tomorrow. Because in the age of AI, the question isn't whether to adopt these tools, it's whether you'll be among those who master them or those who get left behind.
Stop experimenting. Start transforming. The future of marketing isn't coming... it's already here, and this book is your competitive advantage.
211 pages, Kindle Edition
Published October 12, 2025
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