This book is for owner managers and their finance people.
Careful financial management in business requires discipline and know how. Without sound financial management the sales line will not generate the appropriate level of profits. Even worse, those profits will not be turned into cash as quickly as they could have been.
Financial management is not accountancy or book keeping, though these are essential building blocks. Financial management includes forward looking techniques for anticipating opportunities to be taken advantage of and problems to be avoided or mitigated.
Really understanding the nuts and bolts of the business by using and comparing ratios and trends is part and parcel of the financial management armoury.
This book is grounded in practical examples and issues that come up in real companies. There are lots of financial theory books and books covering accountancy and finance, this isn’t one of those.