New Product Development: Strategies for Supplier Integration

by Robert M. Monczka, Robert B. Handfield, Thomas V. Schannell

In response to increasing global competition, companies have increasingly involved suppliers earlier in the design of products, thereby decreasing the time-to-market for any product. Built on experiences of several companies, this book outlines necessary strategies, planning and execution processes for supplier integration, and includes extensive d

209 pages, Hardcover

First published November 1, 2000