Pricing Strategies for Small Business

by Andrew Gregson

Pricing a product or service can make or break a small business. It's essential to use a good pricing strategy to ensure the products or services are appealing to customers and to ensure that the company is profitable. It's not always as simple as the lowest price wins. Pricing Strategies for Small Business covers the many different pricing strategies and helps readers to determine which methods are best for their small businesses. An optimal pricing strategy will depend on more than just the business costs. Forces within a business environment such as competitors, suppliers, availability of substitute products, and customers? disposable income all come into play. The book shows readers step by step how to choose the right prices for their products and services, and covers the following Psychological pricing; Price skimming; Penetration pricing; Cost plus markup; and Multiple unit pricing.

180 pages, Paperback

First published March 15, 2007

Reviews

[Margot Note]

"Push prices higher. High prices improve the experience. High prices don't just talk, they tempt" (89).

"The simple truth is that people buy 'stuff' (products or services), in every part of their business and their personal lives for one reason only: To make some of their stress go away" (99).

"In the sales world, a negative response is treated as a request for further information" (105).

"Remember that losing a bad customer is a good thing. Gaining 100 percent of your bids means you are taking on the 'sinners' from someone else's customer list" (112).

[Yates Buckley · Rating 3 out of 5]

Good introduction to procing but focused on traditional physical based products - would benefit from new updated examples.