CARE: The surprising core leadership principle of the 21st century

by Robert Seguin

This guidebook provides inspirational stories, best-practice processes and
practical tools for leaders and organizations to tap into the full potential of
their technology through people and organizational development, and exhibit
CARE for their
Compelling “Something to believe in”
Authentic “Somewhere to be themselves”
Role-model “Someone to believe in, and follow”
Encouragement via Professional “Someone to believe
in them”
The power of CARE is predicated on the notion that organizations/teams
have completed a robust talent assessment and have followed a disciplined
process to recruit and successfully onboard top talent.
This book does not shy away from the common criticisms that organizational
development is too “airy-fairy”. Instead, the author, Rob Seguin takes
these misconceptions head on to demonstrate the formidable power of tapping
into the discretionary effort and innovation of employees, and the importance
of a deep and constant understanding of consumer needs during
their buying experience.

291 pages, Kindle Edition

Published October 27, 2025