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REI: Marketing to the Adventurer
Whether you are an outdoor enthusiast or have never been on a camping trip, you have probably heard of REI.
This book will walk you through the marketing strategies of Recreational Equipment, Inc. (REI) that have taken them from their humble beginnings in Mr. Anderson’s basement to one of the largest product brands in the outdoors industry. My goal is to introduce you to the REI brand; their product selection, pricing strategy, and placement in the marketplace; and how they have promoted themselves over the years.
Their journey shows that commitment to quality, understanding the customers, and knowing the market is the key to building a strong and lasting legacy.
This book will walk you through the marketing strategies of Recreational Equipment, Inc. (REI) that have taken them from their humble beginnings in Mr. Anderson’s basement to one of the largest product brands in the outdoors industry. My goal is to introduce you to the REI brand; their product selection, pricing strategy, and placement in the marketplace; and how they have promoted themselves over the years.
Their journey shows that commitment to quality, understanding the customers, and knowing the market is the key to building a strong and lasting legacy.
14 pages, Kindle Edition
First published October 8, 2013
About the author
Cindy Saunders
5 books29 followersDouble Star is the first novel by Cindy Saunders. She graduated from Bryant College with a BS in Accounting and lives with her family in Exeter, RI.
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