PR THAT WORKS: REAL STRATEGIES. REAL CAMPAIGNS. REAL RESULTS.

by Steve Turner

PR THAT WORKS helps you unlock the secret sauce to create powerful public relations campaigns. Written by award-winning PR veteran and rock star publicist Steve Turner, the book offers a wealth of real-world strategies, expert messaging techniques, and real case studies. Steve shares his marketing expertise gained from over three decades of experience in public relations. It includes how he defines and implements public relations strategies and tactics, how he communicates with journalists and influencers, and how to use your writing skills to achieve top tier results. The book will help elevate your business, your brand, your agency and your career.
Far from a dry textbook or simple collection of case studies, this book dives into integrated strategies drawn from real agency campaigns with proven results. Turner arms readers with hands-on tools to craft effective campaigns that not only build strong brands but also foster meaningful community impact.
What sets PR THAT WORKS apart is its blend of actionable advice and professional wisdom. It insights from the front lines of PRModel agency campaigns you can adapt and applyIn-depth interviews with four top PR professionalsTools to boost your business, organization, or careerWhether you're a communications pro, business owner, or aspiring publicist, PR THAT WORKS delivers a powerhouse of knowledge to help you consistently achieve outstanding results.

240 pages, Paperback

Published October 20, 2025

About the author

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see: Steve Turner - Music Journalism

see: Steve Turner - Artist, Squidoodle

see: Steve Turner - Poetry