Everyone has a network, and in today’s interconnected world, networking happens all the time. Those who seem to attain more in life have figured out how to access and use that network. Whether you have a small, close-knit group of friends or a vast network with far-reaching influence, this book will walk you through ways to expand your influence and achieve your dreams using the network you already possess.
The Ties that Bind provides strategies and ideas for anyone, from those new to networking to seasoned professionals, in an easy-to-follow, storytelling guide. Learn how to navigate the networking landscape. Find out how to make the most of existing connections. Discover how to build real, lasting relationships. Use platforms like Facebook, Twitter, and LinkedIn to build your brand and expand your reach. A good network can turn dreams into reality if used properly. The Ties that Bind will show you how.
I think that the value of the book comes more from the Author not the content. It seems that the Author is really well experienced in Networking and has a lot of genuine stories to tell. For me the keynotes of this books are the Rule of Reciprocation and how to use the LinkedIn Pulse. There are also some useful terms that I have learned and I hope I won't forget them i.e. the "Shotgun Networking" and the "Blind Requests". It's a nice book if you want to read a book between two books.