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The Networking Playbook: For Entrepreneurs and Small Businesses

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Networking is more than shaking hands, swapping cards, or delivering a polished elevator pitch. It’s about building real relationships that lead to trust, opportunity, and long-term business success.

In The Networking Playbook for Entrepreneurs and Small Businesses, Jon Marshall—founder of Suncoast NPI, a thriving professional networking organization in Tampa Bay—brings together the wisdom and experience of entrepreneurs across multiple industries. Each chapter, written by members of Suncoast NPI, offers practical insights, personal stories, and proven strategies that show how networking can transform not only your business, but also your confidence, reputation, and community impact.

Inside these pages, you’ll

The keys to moving beyond transactional interactions and into authentic connections.

How to sustain long-term networking success through trust, consistency, and generosity.

Real-world stories from entrepreneurs who built thriving businesses through the power of community.

The mindset shifts needed to approach networking as a marathon, not a sprint.

Practical tips you can apply immediately to grow your business through meaningful relationships.

Whether you’re an entrepreneur just starting out, a small business owner looking to expand, or a seasoned professional ready to deepen your network, this book is your guide to building a foundation of know-like-trust relationships that last.

More than a manual, The Networking Playbook is a movement—a call to do business differently, with integrity, collaboration, and purpose. By learning from the experiences of successful entrepreneurs, you’ll gain the tools to step into networking with confidence and clarity, creating opportunities that ripple far beyond your business.

If you’re ready to stop “selling” and start connecting, this book will show you the way.

130 pages, Kindle Edition

Published November 5, 2025

About the author

Jon Marshall

13 books

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