It's Not Who You Know, It's Who Knows YOU! A Practical Business Guide to Raising Your Profits By Raising Your Profile

by David Avrin, Joe Calloway (Foreword)

Raise your profile and get the attention you deserve -- or your business, your brand, or yourself! Almost everyone who runs a business recognizes the value of generating high-profile attention for their company, product, or service. Unfortunately, the high cost of hiring an outside marketing or PR firm can put these kinds of efforts out of reach for many small businesses and individual professionals. In his new book It's Not Who You Know--It's Who Knows You!, noted speaker and “visibility expert” David Avrin shows you how to craft, build, and promote your own brand and win the eyes and ears of the marketplace.

208 pages, Kindle Edition

First published May 28, 2014

Reviews

[Heather · Rating 2 out of 5]

Sorry to say this book wasn't exactly revolutionary. There are several typos/grammatical errors throughout. For a book that urges you to highlight, annotate, dog ear.... I only took down two notes (and those were on pages 125 and 132). If you are looking to start a new business and have never taken any business or marketing classes whatsoever, maybe you could benefit from this book. However, I personally didn't learn anything new. The book does come signed (it looks like it is truly sharpie and not printed), so that's a nice touch.