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Princely Plans #1

The Prince's Charm

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The plan is simple. What could possibly go wrong?

Prince Torex
Tor’s determined to get around his brother the High King’s plan to marry him off. Instead of following his brother’s suggestion (Varex should really be more careful how he phrases things), Tor’s going to pursue the most objectionable, most inappropriate prince in the United Realms. He’ll probably seduce him, since they might as well be getting something out of this. Then he’ll be able to prove his brother’s plan is asinine so he can go back to living his life the way he prefers. Simple. He isn’t quite sure what to do with the fact that Pel just might be everything he never knew he was looking for.

Prince Pelun
Pel’s determined to avoid the most obnoxious, most annoying high prince in the United Realms. He will definitely not fall for his totally non-existent charm. (Pel isn’t charmed. Not even a little. Truly.) He’s going to prove to everyone who’s ever judged Pel that he absolutely doesn’t need anyone in his life, certainly not someone with way too much magic, like Prince Torex. Obviously, it will be a piece of cake.

The Prince’s Charm is a slow-burn MM fantasy romance, the first book in the Princely Plans trilogy. Told in dual POV, it features an HFN for a cocky high prince who needs to be taken down a peg or two and the stubborn prince who's just the person to do it.

281 pages, Kindle Edition

First published April 3, 2026

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About the author

Ellie Ash

11 books54 followers
Ellie has had a life-long love affair with books. She graduated from university with an English Literature Bachelors and Masters—as well as an avid appreciation for MM romance thanks to all the slash fanfiction she read and wrote. Around 2021, she realized that the kind of MM romance she enjoys was now being traditionally and indie published, and she has not looked back.

From devouring ARCs to betaing and editing while writing in her spare time, Ellie was inspired by a reader and writer conference in 2024 to take the plunge and put some of her own stories out in the world. In her spare time, she reads, writes, plays D&D, and pursues other geeky interests.

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5 stars
138 (46%)
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101 (33%)
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45 (15%)
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Displaying 1 - 30 of 89 reviews
Profile Image for nee ☁️.
127 reviews1 follower
July 3, 2026
personally i just don’t think it makes sense to read a romance book about a main character who sleeps with literally everyone and their mom but not the love interest. (i get slowburn but including the other sexcapades was so unnecessary & repetitive, i’m sure there are other ways to tell the reader the MC is playboy.)

also this book was significantly more MF than MM despite it being MM so fair warning.
This entire review has been hidden because of spoilers.
Profile Image for Joyfully Jay.
9,462 reviews533 followers
April 3, 2026
A Joyfully Jay review.

5 stars


If you like slow burns, opposites attract, magic, royalty, and/or fantasy, and the description above sparked a modicum of interest, then I would suggest you stop reading now and just get this book. I found The Prince’s Charm to be thoroughly delightful; this is the first time in a very long time I actually dropped everything and just read. I meant to just knock out a chapter or two to get a taste of the characters and the world, but I didn’t put it down until I was halfway through the book.

For anyone who’s looking for an incredible read with wonderfully complex characters who have an incredibly satisfying journey of self discovery that leads them to true love, I cannot recommend The Prince’s Charm highly enough.

Read Camille’s review in its entirety here.

Profile Image for Heather Lewis.
211 reviews4 followers
May 18, 2026
I adored this one! The world building was fantastic. The magic was interesting. The romance was an actual slow burn.

I loved both Tor and Pel. They both made false assumptions about the other. Both princes have their own issues that they have to work through while also getting to know each other. There is a quite a bit of miscommunication but they do eventually work through it. By the end, both men have learned more about themselves and each other and are enthralled with the person they were least expecting.

This is a slower read. While there is something going on with the exiles, this was mostly character driven. A lot of time is spent in their heads and interacting with one another. We learn a lot about the world - the royals, the politics, the magic.

I can’t wait to read more! I’m looking forward to Tor and Pel continuing to grow and work through their differences. Thank you GRR for my copy!
Profile Image for isthisakink.
1,413 reviews28 followers
March 15, 2026
4/5. So, while I was reading yesterday, the song Manchild was blaring from my neighbour’s backyard on repeat. It definitely fit the MCs in this book. The vibes vibed without me having to do anything. Nice.

Listen, I’m gonna be honest, I didn’t vibe with this one as much as I did this author’s last series, BUT! A lot of my current mood is my own grief and I will fully admit that. Most of my gripes are probably me-problems, so keep that in mind.

The MCs acted like dumb kids. And one of them is 35, so I feel like maybe both of them should’ve handled everything better, especially being “problem children” in their families. Like, there’s a bit of mental gymnastics you learn early on when you’re The Disappointment, whether your family decided that title for you or not. The immaturity from them both threw me off. There was also a fair amount of repetition that was superfluous and made my eye twitch. I’m never a fan of it, though, so that’s nothing new. A few places here and there needed more, and a few places needed less. It just felt like it needed something that I wasn’t picking up when it was throwing down.

All that being said, there’s potential here for it to rival the first series from this author. I will be rooting for this one to get its own gold star. I’m hoping there’s a font of depth/detail/follow-up (and -through) in the next book. I’d love to see it.


—I received an ARC from Gay Romance Reviews (GRR). All ratings, reviews, and (unwanted) opinions are my own.—
Profile Image for Dee.
877 reviews26 followers
April 16, 2026
Prideful and Prickly

Dee’s Grade: A

Tor is a mess and I love him. Pel is so prickly and I love him. These two make me want to scream and also swoon. They have some miscommunication and some preconceived notions of each other they have to overcome. At long as they keep working on it. It will improve. I love that this book is all about developing their friendship so their love is being built on a solid foundation.
Profile Image for Terri.
3,013 reviews67 followers
July 14, 2026
4.5 stars. This was a very good examination of privilege vs. assumptions vs. mistakes via two princes who are similar but very different in many ways. I'll just say, if you are enjoying this one, buy the next one because they might as well have been one book, and if #3 is the same, it doesn't come out until 7 August.
Profile Image for Nimisha.
34 reviews
June 6, 2026
DFN 48%. Both princes annoyed me…relationship was built like a house of cards and the chemistry didn’t feel good enough for me to stick around for.
Profile Image for Megan.
1,045 reviews8 followers
Did Not Finish
April 30, 2026
Just in a slump I think. DNF 10% (4/29/26)
Profile Image for Sandy Kay.
1,042 reviews100 followers
July 8, 2026
A book for those who are okay with polyamory/don’t mind characters sleeping with a lot of people even while they’re courting their MC. I was gravely mistaken in trying this one, BUT, if you are an anything-goes reader, it might be a fun story for you.

A story set in another of the author’s lovely romantasy worlds. I love her voice and world-building (sort of...I have NO idea how magic works here, it isn't well defined, despite how important it is, but, the world is enjoyable! Promise!). I have greatly enjoyed a few of her other books.

One mega-positive love here, too, the HORSES! Oh, I do love the way this author has characters treat/adore their horses! Extraordinary (love the reason Pel named her that!) and Monster and Melody...awesomeness.

I wish I’d read chapter 1, then read the second scene in chapter 3 (to get the gist of Prince Tor’s plan to foil his twin brother the High King’s command that he stop carousing and court someone with powerful magic and form another alliance for their kingdom), then skipped to chapter 5. I’d have missed much of Tor’s wonderful sister, who I loved and was hoping hard would ditch her weak-ass jerk of a husband of convenience, but I also would have missed:

1) The slow pace as not much happens, though we get a very inserted PSA on gender fluidness
2) Tor F-ing his best friend Rin…(because, wink-nudge, f-ing only ONE person gets around his brother the High King's command to stop having orgies! Ha ha. So cute.)
3) Tor F-ing his best friend Rin again. Oh, and, again.
4) Tor F-ing his way across different kingdoms on his way to enact his cunning plan. Because mentioning all the F-ing was important? Really? His character became defined by F-ing. And that didn't change, it became alllll about the F-ing.
5) More journeying across kingdoms. Still more. More. More IS THIS STORY EVER GOING TO START?

Yeesh. I felt like *I* had journeyed across several kingdoms (and needed an STI test) by the time Tor arrived in…where was he going again? By that time I didn’t care, I just wanted a hot shower and some food.

Oh right! We went to the…kingdom of Prince Pel! Pel is awesome! We get his POV starting in chapter 5. Thank goodness.

Ah, 😭, the difference in treatment of an “Extraordinary” magic power like Tor and an “Unremarkable” power like Pel is the age-old, “great power corrupts greatly” theme. Sigh. (Nearly every character with Extraordinary power was either an ass or a villain. Shocker.) But I sensed there would be a lot more to Pel than anyone knew or had cared to discover. Woo hoo! (but I didn't get there, why, to come...) Pel is the Cinderella, the unwanted, overlooked step-child (not really, he’s bio-royal too, but, treated like one by his family), the underdog of the piece, and I was ready to see him TRIUMPH.

I already felt bad for him, this reviled but sweet guy who despaired of anyone ever wanting him, with Tor coming specifically to trick him with a fake courtship to appease his brother and get out of getting married, BUT, that’s the juicy part. I just knew Tor’s plot to defy the High King would bite him SO hard on the butt.

But it doesn’t. Because even though Tor is pursuing Pel to trick him, and is truly hilariously confused about why it isn’t working, Tor also is just SO helpful and also helps one of the maids figure out her issues with her boyfriend! Which is that they need a third! Or more! As he explains to Pel when Pel mistakenly punches him for seducing her, and learns allll about how the maid and bf asked him to join them and show them how to truly live and enjoy their sex life! And it turned out a few more people joined them, and it was all just so great and consensual and awesome!

(By the way, PEL does not understand/isn’t interested in being with more than one person. So…this is helping this romance HOW???)

So, seriously. Tor is focused on figuring out how to get to know Pel. Get Pel to trust him. Spend time with him. and, off page, no warning whatsoever, he's also...romancing the servants? The GOSSIPY servants? Thrilling them with his sexual prowess? Which honestly, I'm with Pel, no matter how you spin it/how much they asked for it, is an abuse of power? WTF?! Not to mention, the whole point of his one-person hookups across the kingdoms was he is getting around his brother's command to stop having orgies. Which he defined as sex with more than one person. Now, out of nowhere, he's...back to orgies? Double WTF? And, one second he and Pel talking about Tor accompanying Pel on his rounds to the farms. Sweet! adorable! Fun! But the next scene, Pel is punching Tor in the face for messing/sleeping with a maid, out of nowhere. It was such a disconnect. No scene-sequel, just a rake in the face, WTF moment. That made NO SENSE given Tor's goals. I just...WHY???? Make it make sense!

The fact that Tor was already there to use Pel to get out of his brother commanding him to court/marry somebody, combined with Tor trying to figure out how to court Pel, but still seeing no issue whatsoever about openly dallying with multiple people in this court…people who are servants/with a great power imbalance...just…NO.

It was awful. And inexcusable. (To me, yeah yeah, blah blah Me.)

The writing is so fun and entertaining and well done, but, the romance choices make no sense and I’m just Done and WTF. ARGH.

I’m sure it’s an HFN cause it’s a trilogy. Maybe Pel will be talked into LOVING having an open relationship! Who knows! I no longer care.

I have truly enjoyed a few other books by this author, and do recommend her for those more…sexually creative and accepting than I am. But, for those like me, sadly, I'd say stay away from this one.

Dammit. I really wanted to know what happened with the High King, and how Pel would bring Tor to his knees (if there's any justice in THIS world, which I now doubt, that would happen) but, I’m not here to see Pel have to change his mind about sex being a spectator/group sport, and embrace it (maybe by having Rin join them later on! Oooh! So open minded! #sarcasm #itsameproblem) so…outties.

Enjoy, sexually non-repressed readers! Really. I mean it. I am a total prude. But at least I know it?

Excuse me while I go cry some more. Today has been the WORST slump day in history.

I really love Pel though. Read it for Pel! 😭😭😭😭😭

Though...there is SO much repetition, choppy/unnecessarily slow pace, Tor just musing about the same things over and over...god. It needs a developmental editor and re-release. Yes I'm a snob.

And just so anyone who actually read this far will know I'm not a total jerk myself (though I can def be a petty jerk), here's a quote to leave you with regarding Tor's "romp" with all the castle workers/servants: "He wasn't ashamed of his actions, but he could suddenly see how it didn't lend credence to the idea that he was here intending to court someone.... Plus it had occurred to him [and yeah, the reader too, F-face!] that his stickler of a brother might even consider his time with Lashuna and her partner [don't forget the at least two others you mentioned, or can you not count?! would not surprise me...] to break the 'no orgy' order."

Oh, you THINK?!?! With those "brilliant" thoughts, Tor went from unlikeable to just an utter fool unworthy of Pel or this potentially very cute story. What a dumbass. F him. The prince has zero charm.
This entire review has been hidden because of spoilers.
Profile Image for Elizabeth.
623 reviews151 followers
Review of advance copy
March 29, 2026
Confession time- I love reading fantasy books but sometimes I get to the Instruction Manual (explanation of world building lore in the front of the book) and want to give up because it seems like too much work. I don't know when I got so lazy because the payoff is almost always worth a little bit of pre-reading. In this case, I almost threw in the towel but am very happy I didn't. The book was a very fun read!

Torex's twin brother is the High King and leader of the United Realms. Tor is a bit of an aimless drunkard who starts the book with the singular goal of sleeping with all of his sister in law's attendants. He's a good man at heart, but has too much privilege and free time and too little responsibility. Even if Tor wanted something useful to do, no one would bother to ask anything of him. Until his brother orders him to court an eligible young lady, stop having orgies and stop drinking. Tor is a bit of a fuckboy dolt, but he isn't stupid. He crafts a plan to exploit every loophole in the King's orders and sets out to seduce a less eligible but still suitable young man instead. Things don't exactly go as planned 😂.
All Tor had to do was seduce him, which was one of his best skills. This was going to be a piece of cake.

In the United Realms, citizens are divided by the strength of their magical ability. The strongest magic users are Extraordinary, then the Illustrious, and lastly the Unremarkable with basically no discernible magic. Stronger abilities are rare, and are usually concentrated amongst the higher classes. The majority of the populace are Unremarkable. I like the easy-to-follow hierarchy that places people into almost a caste-like system of importance. Tor seeking out Pelun is very unusual due to the lack of power and influence that would come with him. Pel is used to being treated poorly by his father and takes an immediate dislike to what he views as Tor's entitlement and disregard for others. Unlike Torex, Pelun's found ways to make himself useful in spite of his family expecting very little from him (due to his Unremarkable status). He's suspicious and resentful of those with power, which is understandable given the way he's been mistreated. Naturally Tor's royal status, brash confidence and Extraordinary abilities are deeply unattractive to Pel.
Once upon a time, Pel had assumed he might one day marry—but that wasn’t likely to happen if no ruler would consider him. He [...] was just Pel, and he had it on excellent authority that he wasn’t worth even common courtesy, never mind actual consideration for courting.

Cue a slow burn romance where the lazy partyboy has to reluctantly try hard to get the target for his affections to deign to give him the time of day. Tor discovers that being a wastrel isn't a good look and Pel slowly starts to trust that Tor is more than his poor first impression would've suggested. This was my favourite part of the book, when they're dancing around each other and learning more about themselves and each other in the process. The characters are well crafted, and both very likeable. Despite his faults, Tor is a good, fair man who likes to help others in between the orgies and drinking (which he's no longer participating in, as ordered by his brother). Pel's made the best he can of his circumstances, but he also assumes the worst of Tor at every opportunity and judges him more harshly than he deserves at times. They have some minor misunderstandings that keep the plot moving at a good pace with entertaining results.
Tor was a little ashamed to admit that he’d never had to work so hard for someone’s regard before. It was both annoying and a bit invigorating.

The politics of the realm are very interesting and Ellie Ash lays some interesting groundwork for some plot threads that will undoubtedly be continued in books 2 and 3. I normally really dislike reading series about the same characters but I will definitely be back for book 2 to find out if my theories about the plot are correct. I think this book will appeal to those who like easy, mindless reads (you can ignore most of the political intrigue) and also to those who enjoy scheming and machinations. This book is very much a getting-to-know-one-another, slice-of-life type book, with (I predict) more emphasis on power and politics in books to come.
Whispering against Tor’s chest, Pel confessed, “You don’t know what it feels like to be unwanted so much of the time.” Tor’s arms tightened around him. “You’re right,” Tor admitted, voice a low rumble. “I guess you could say I have the opposite problem. I’m always going to be the Extraordinary High Prince. That’s so much privilege—I know it is—but just occasionally, I’d like to be wanted just as Tor.”

My only minor complaint is that while magic is an important part of the book, it doesn't feel like many of the characters understand their own abilities. Tor and his brother have tested the limits of their magic beyond what seems to be typical for other royals, and the results delivered a lot of my favourite moments in the book. It just seems weird to me that there wouldn't be a lot of incentive for the Extraordinary to fully develop their power through mandatory lessons beginning in childhood. Tor and Var seem largely self-taught, and Pel and his sister don't know much more than the basics. Any instruction Pel's father and brother may have received is unclear. Extraordinary abilities can impact everyday life, but become even more invaluable in times of war. Some additional detail would've made the world building feel more complete. With that said, this isn't high fantasy and I don't think it's necessarily a main focus for the book so it's just my opinion that it was a missed opportunity. For those who like the attention to be firmly on the romance, you'll be happy 😊.

Rating: 4.25 stars
Angst: 2/5
Steam: 2/5

I received an advance copy of this book and this is my honest review.

Kinda killing me that it's a trilogy though 🫠
Profile Image for Raven and Chris.
3,551 reviews30 followers
April 3, 2026
Tor and Pel are an unlikely match, but that is exactly what Tor is counting on. He’s a bit spoiled, a touch arrogant, and never had to truly face the consequences of his choices before. What do you mean people don’t automatically fall all over themselves for him? His plan is misguided and doesn’t really take poor Pel into account, but Pel is more than the High Prince bargained for. This story was so worth the time it took to read it. Tor’s plan to thwart his brother’s orders takes a bit of an unexpected turn. Together these two will make a true power couple. I can’t wait to see what happens next in their story.
Profile Image for morgan.
186 reviews2 followers
May 18, 2026
this was pretty cute!

🐴 royal MMCs
🏹 playboy commitment-phobe MC x grumpy, surly, antisocial MC
🐴 slow burn
🏹 dual third person POV

I think the part that frustrated me the most was the constant miscommunication. Tor isn’t a mind reader, Pel doesn’t communicate very well with anyone, and it’s just a vicious cycle until close to the end of this book. I know it’s a planned trilogy, but lord have mercy.

There was also a lot of telling versus showing, which I had experienced when reading one of this author’s previous works. It’s improved a bit since then, but was still enough that the info-dumping was easily skimmed at times.
Profile Image for Brooke.
968 reviews666 followers
Review of advance copy
March 17, 2026
⭐️ 5 stars ⭐️

He would show that he could think for himself and that there were more ways to solve a problem than Varex thought. First, he just had to charm a man who was completely uninterested.


A lovely slow burn in a cozy magical fantasy setting.
If I learned anything from The Lost Arts series, is that Ellie Ash likes to lure you in with a cozy setting, a character-driven plot to slowly give you a full picture of the world in book one, only to then give you all the feels later on when you least expect it.
And honestly, The Prince’s Charm was cozy, yes, but no less entertaining.
A prince wanting to get out of marrying someone, only to find the person he could actually see himself falling for.
Cute outings, a prickly prince letting his guard down, banter and competitions, sweet crushes. Aaaaa it was all too good.

Why did he have to be so tall and dark-haired and pretty? The goddess shouldn’t bless one person with so much, surely. On the other hand, she appeared to have balanced it out with him being an ass.


The slow burn romance is building up soooo deliciously.
The other thing this author likes to do is showcase ‘imperfect’ relationships. It was a recurring theme in the other series, and seems to be the same in this one. Not that I’m complaining. I love the realness it gives to the romance. Love isn’t always a fairytale. People mess up, they fight, there are miscommunications.
I’m starting to go off on a bit of a tangent as I could compare and analyze the two series ad nauseam SO getting back to the point, the romance between Torex and Pelun was perfectly paced — from dislike to friendship to more — them slowly getting to know the real person behind the title and the magical status. Cocky sunshine prince with a sensitive side and prickly grumpy hurt prince that no one truly sees.

The man flashed him another knee-melting grin. Pel smiled helplessly back and reflected that this was going to hurt, but it was going to be worth it.


I might have some niggles and issues with the writing style (the lengthy inner monologues for one), but the overall experience was so lovely and fun that I can overlook the little things. Ha, ok I’m done complaining. I’m turning a blind eye, because, again, this was mostly enjoyable. I’m just here for the vibes, and they were pretty magical here.

Tor seemed to remember finding Pelun the most unremarkable of Unremarkable when he’d first arrived. He couldn’t quite track when that had changed and he’d wanted to kiss the man and pull him into bed instead—not just to pass the time but because he genuinely liked Pelun.


I can already see the plot unfolding, all the drama that’s waiting around the corner and I am both dreading and excited for what this series is gonna bring. It’s gonna hurt so good.

“Because you’re everything I didn’t know I was looking for.”


I received a copy of this book from Gay Romance Reviews, and this is my honest review.

CW and NSFW info (spoilers):
- Mention of off page parental death
- Parental neglect
- Virgin MC
- No penetrative sex
- HFN
Profile Image for Flick.
1,084 reviews9 followers
April 6, 2026
I really do love Ellie Ash's writing

I love Ellie's writing. It's got such a cozy, steady style to it that's very comforting. I fell in love with her last series (the Lost Art series) and was so excited to see where she went with this new series. Pel and Tor did not disappoint at all - these two were so strikingly similar at their core. On the face of it, they are complete opposites yet really they are both people who feel unneeded or unwanted. One of them turns to making themself productive in spite of their perceived worthlessness and the other wallows in the sense of untethered uselessness. Tor was, to be fair, initially not immediately likeable; but, he was written so well that you can see that so much of it is just a front. For me, it seemed pretty obvious quickly that he hid his feelings of uselessness with drink and sex. At least when he was drinking and sleeping with others he had a use or a purpose. Don't get me wrong, he wasn't always a pleasant person. He could be incredibly dismissive and arrogant. Pel was the other side of that coin. He had been told for so long that he was worthless and treated with such disregard and carelessness. Unlike Tor, he made himself of use, he found ways to prove himself (not that he needed to). With that though, he was also often callous when it came to his views of people with privilege. There were times he was quite unfair when assuming the worst with Tor (don't get me wrong, Tor had his moments too). I loved that nuance. Neither of them were perfect; Tor and Pel both were good, genuinely kind people they just had different kinds of protective prickles. This is absolutely a slow burn. Tor is frankly amusingly shocked that Pel doesn't fall all over himself at Tor's attention and Pel, well Pel doesn't want to think about Tor at all. It's also set in an intriguing world. There's some political intrigue in the background (the romance is the primary plot in this book but if the series is similar to the Lost Art series then I think the background plot will take a bit more of a focus in the coming books) which keeps thinks interesting. I'm hopeful we'll get a bit more information about the magic in this world in the coming books. I think it's an interesting element of the world and has a lot of room to be a great aspect of the story, but I can see why that wasn't the focus in this book given the need to set up the romantic relationship between Pel and Tor. I'm really excited for more from this series!
219 reviews2 followers
May 27, 2026
Last week, I had a few days off work and was excited to spend a lot of it reading, since I have had few occasions to indulge myself lately.
I got the opportunity to read the first two books by this new-to-me author and was very excited. I absolutely love the covers and was thrilled after reading the synopsis. Who doesn‘t like kings, princes, and a touch of magic? 😉
The story is a veeeery slow burn, so if you don’t like that, this book is not for you. Instead, we get two people who really get to know one another—and we as readers really get to know the characters—and build a genuine relationship. I absolutely love Tor and Pel as people, but at certain points, Tor seemed kind of immature for his age, given the experience and upbringing he had. That is a small negative point for me, but as I already mentioned, I absolutely like both of them. They fit very well together, even though (or perhaps because) they are quite different in character in some aspects.
In this first book, the story mainly focuses on Tor, Pel, and bringing them together. While I like that, I would have liked it if there was a bit more of the surrounding plot mixed in, the kind we see later in book two. It’s not that it is totally missing, but there could have been a little more in my opinion.
Lastly, a small piece of info about the fantasy part of the book, in case it is important to you—whoever reads this: We have a world where magic does exist, and it does play a part in the story, but there are no unicorns, elves, or magicians spamming their magic left and right.
To sum it up: While there were parts I would have preferred a little differently, I enjoyed myself and went straight to book two to see how their story continues.
Profile Image for Megan reads now!.
180 reviews2 followers
Review of advance copy received from Author
March 19, 2026
I'm already all in

Ellie Ash is officially a favorite author of mine. It's impressive what she's published in just over a year. Her 2025 The Lost Arts debut series kicked off my love affair with her writing style and the characters she creates, and The Prince's Charm has only confirmed it.

Tor is the charming and lovable, if somewhat conceited, High Prince of the United Kingdoms. His only aim is to marry one whom he loves, not who has been assigned to him based on political strategy. And, most importantly, not any time soon. He is only 35 for the Goddess's sake! So, he embarks on a plan to seduce the most inappropriate prince in the kingdom in order to persuade his brother, the King, that he should stay single. Enter poor Pel, the lovable, prickly, Unremarkable prince of Tond. And so the plot ensues.

The prose are gorgeous. Immaculate, really. It's Victorian-era fiction meets fantasy. The characters are ALL exactly how you want them to be. Deep. Important. Flawed. Funny. Interesting.

The plot. So The Prince's Charm does continue Ash's tendency to write very slow-burn action (in the sense of actual action. The Lost Arts kicks off the spicy action very quickly, while TPC is slow here, too). If I were to have a criticism that would be it (the slowness in the actual action, not the spicy action). And that's not to say that the characters aren't completely wonderful and I am completely happy spending time in their heads while nothing much else happens. But I do think if Ash did turn up the plot, she'd be a household name in no time.

Anyway, without much further ado... Read it! (I can't wait for more)
Profile Image for Em (Diversify Your Shelf).
320 reviews30 followers
Review of advance copy
March 21, 2026
*I got an arc*

CW: family alienation; (I think unintended) misogyny; graphic sex between men; flashbacks of war and parental death

Torex's brother (the High King Varex) is done with his nonsense. Varex has forbidden: orgies, drinking and pretty much all other forms of entertainment Torex has. Even worse, Varex wants Torex to marry a woman he rather dislikes. Torex's plan is simple: woo the non-magical Prince Pelun in order to make Varex realise his plans are ridiculous. There's only one problem: Prince Pelun has no intention of spending any time with Torex.

My Thoughts: I absolutely adored Ellie Ash's previous series and was so excited she has started a new world! The world-building is fascinating and watching Pelun & Torex jointly help Pelun's people is genuinely touching. I love that sexuality is not a concern (Pelun's dad wants to set Torex up with one of his more magical children and doesn't care which gender of child does it) as the world needs books featuring queer people that do not hinge on denial or self-discovery. That being said, I was pretty bummed by the blatant misogyny that the book starts with. Torex does *not* respect his brother's wife (and thus his brother for marrying her) and is pretty gross and dismissive in how he talks to the two of them. If I didn't love the previous series so much, I probably would have DNF'd right there. There were parts of this book that were truly lovely, I just think it probably needed a sensitivity editor or something.
Profile Image for Fiona Tewson.
126 reviews1 follower
April 10, 2026
This is the first book I've read by Ellie Ash, but I've already pre-ordered book 2!

I enjoyed the world building and the magic hierarchy. There are 3 types of magic Extraordinary, Illustrious and Unremarkable (non-magical). The majority of people are Unremarkable and Extraordinary are rare. Tor is the twin of Varex, the king of Alossa and the High Sovereign over the United Realms, both are Extraordinary.

Tor spends his days drunk and disorderly, sharing his sexual pleasures with everyone interested. When his brother finally calls him out on this, Tor has been going through his sister-in-law's ladies in waiting. Varex decides that Tor needs to settle down and get married and he tells Tor to go to a neighbouring kingdom and get engaged to the princess there. Of course, Tor rebels against his brother and decides to visit the furthest kingdom from his brother and seduce the middle child, Pelum, who is Unremarkable.

Things don't go to plan - though when did they ever?

There was a lot of inner monologuing, some of which I felt was unnecessary. However, it was good to see how both Tor and Pel felt about each other and about Pel's family. Ellie Ash has set the end up nicely for a sequel (though I think there may be book 3 too).

All in all, a good read by an author who likes a slow burn with a little spice tagged on the end. If you like slow burn and character growth, then read this book. It's been good to see the 2 princes grow into each other as well as into better people. A HFN at the end, I'm hoping for a HEA eventually!
Profile Image for Merissa (Archaeolibrarian).
4,331 reviews124 followers
Review of advance copy
March 31, 2026
THE PRINCE'S CHARM is the first book in the Princely Plans series, a new series in a new world, with a host of new characters to fall in love with, but the same exceptional writing and world-building as I have come to expect from this author.

Torex and Pelun (I wouldn't dare to be so familiar as to call them Tor and Pel!) are both princes and both the black sheep of their families for differing reasons. Torex has a plan to marry for love in a FAR FROM NOW future, and goes to Tond to annoy his brother and get out of an arranged (sort of) marriage. Pelun doesn't know what game the High Prince is playing, but he isn't interested anyway.

I find it so easy to lose myself in Ellie Ash's worlds. This one is slow-burning, but with snippets and comments that made me chuckle. Yes, Pelun has a chip on his shoulder, and no, I don't blame him (fully). As for Torex, well, he's charming, but also slightly conceited. This isn't really a surprise, given his upbringing and magical level.

I thoroughly enjoyed every word of book one, and I can't wait to continue with the next. Absolutely loved it and HIGHLY RECOMMEND it.

** Same worded review will appear elsewhere. **

* A copy of this book was provided to me with no requirements for a review. I voluntarily read this book; the comments here are my honest opinion. *

Merissa
Archaeolibrarian - I Dig Good Books!
Mar 31, 2026
Profile Image for Lillian Francis.
Author 15 books102 followers
April 20, 2026
Slowest of slow burn.
It helps if you approach this book as part 1 of a 3 part story for not just the overarching plot (which I assume involves the exiles) but for the romance too.
This part focuses heavily on Tor at first, as the spare who no longer feels valued by his twin and has resorted to drinking and whoring his life away. Commanded to court another royal he runs to the farthest part of the United Realms on wildly inappropriate plan.
Being in Tond certainly helps change his point of view on what he could be doing with his privilege. I like that he comes to the idea that he'd like to be the King's diplomatic envoy himself and doesn't need Pel's help to discover his worth. I liked Tor, it's hard not to. His is the charm that is referred to in the title. I liked Pel, especially when he started to thaw towards Tor, but he has a massive chip on his shoulder when it comes to magic and magic users, to the point where he's almost cut his own siblings out of his life. He sees slights where none are intended and prickles at nothing. I found this part of his character infuriating.
Spice level is low as they don't properly kiss until the last few chapters of the book. Tor is definitely thinking long term but there is a long way to go before you can class this as a HEA. Definitely a HFN but the ending is very abrupt.
I'm curious to read more and I'm hoping that they find something that will help Tor when they head to the land of the exiles in the next book.
Profile Image for RavieReads.
56 reviews
April 21, 2026
*ARC Review* 

The Prince's Charm follows the nearly identical brother of the high king, Torex, the high price, who spends his days indulging in drinks, social events, and bedding whoever is open to it. When his brother forbids him from drinking and bedding so many people at once and forces him to try and court another royal prince/princess, Torex creates a plan to court someone completely different. This happens to be the unremarkable middle child of the kingdom of Tord, Pelun, who Torex plans to court and sweep off his feet. 

It took a while for me to really be engrossed in this book. Just a warning for other readers, it took nearly 90 pages to introduce Pelun, the main love intrest. I know lore should be thorough in a fantasy novel, but it really felt like it just enunciated how immature Torex could be. 

On the subject of that, while Torex did change, it took a while for me to personally want to root for him. He felt like he was created with no redeeming qualities for a reader to relate to him to. It felt like I was half way through thr book before that changed.

Besides that, I am a sucker for dynamics like the one between Pel and Tor. I was pleasantly surprised how kind Tor could be about things, and how he thought rationally for the both of them when Pel got into his head. 

I did enjoy this book and will most likely read the sequel, but it just took me a second to really like Tor. 
Profile Image for Jeanette Waters.
2,335 reviews6 followers
April 6, 2026
Ellie Ash once again creates an extraordinary, nuanced world. A magical caste system 👍Two adorable MCs , wellllll.... Prince Tor does grow on you as the story progresses. He has second son/the spare syndrome. No one's ever asked him to use his extremely strong magic or intelligence to help the Kingdom. So he doesn't. He's a drunk, a rake and his only ambition is to sleep his way through the queen's attendants. Presented with a 'nice' girl by his brother, he balks. And plots to find the most objectionable alternate possible. Prince Pelun is at the opposite end of the magic spectrum. Despite his royal blood, he can't find a spouse and is overlooked by his family.
Tor is extremely confidant that he'll charm the man and have an affair that will shock his family into leaving him alone. Pel does not find the rude, entitled man at all charming. Tor chases, Pel runs. And somewhere along the way, the two connect. Slow burn at it's best. There's a lot of self discovery and growing up along the way.
There's going to be a book two and three. The author drops a ton of plot threads, some political, some magical. "The Prince's Charm", book one of the Princely Plans series is just a toe dip into the United Realms. We'll see where Tor and Pel go from that sweetly satisfying end of book kiss. I can't wait.
I received an advanced copy of this ebook from GRR and this is my review.
Profile Image for Nicole.
398 reviews20 followers
May 30, 2026
Review for (Princely Plans-1) The Prince's Charm by Ellie Ash

Tropes-

Use of alcohol to get through pain
Parent loss
Neglect/disdain from Parent
family issues
Pregnancy is possible, no matter what gender you are, if magic is used



Prince Torex means to mess up what his brother, High King Varex, wants to do with him. His brother wants to marry him off to someone he doesn't want to wed. He is out to get the most annoying, most inappropriate prince he can find to show his brother. He will do whatever it takes, even seducing the man to see that his ways are the right way. Torex figures if he has to do this, he wants to have fun while doing it. He is doing all of this to show his brother that what he was doing was one of the dumbest things he could have done. All Torex wants is to live his life the way he wants. Now, how does his brother feel he should be? In doing this, he finds out that maybe Prince Pelun Pel could be who he has been looking for in his life to fulfill his wants and needs. Then you have Pel, who doesn't want anything to do with Torex. Will Torex show him that he is what Pel needs in life? I quite liked this story. This is the first book I have read by Ellie Ash, and it won't be my last, that's for sure. I feel lucky I was given the chance to read this wonderful story and look forward to reading more of this series.

Nicole Harvey
338 reviews3 followers
April 6, 2026
My review
🌕🌕🌕🌖
I did NOT like Tor, it took me forever to see him as more than a selfish gigolo, seriously, but Pel helped a lot. I found it fascinating how people decided to set up their children for failure from the very beginning, and humiliate them for the whole world to see, or give them plenty of ammunition to be cocky brats, and have the whole world at their feet as soon as they know their name. It is an incredible idea. And I’m glad that Tor misjudged Pel because he is unremarkable as far as magic goes, and then he realizes he’s the most remarkable of them all. I still think Pel could do better, Tor is way too selfish, planning to woo someone just to make his brother mad, and shrugging off the possible heartbreak he’s putting him through! So I’m glad Pel is hard to get, Tor needs to be taken down a couple thousand notches, and Pel is the best man to do it. I’m not saying he’s perfect, he’s simply perfect for Tor. It broke my heart though to see Pel think so little of himself, all because of his magic. He’s such an incredible character, I loved him, and I wished he would get someone better than Tor, but the heart wants what the heart wants, and I just hope they get their HEA. I am looking forward to the next book!
Profile Image for E..
2,096 reviews22 followers
April 6, 2026
4.25 stars

“The Prince’s Charm” by Elle Ash is the first book in the ‘Princely Plans’ series, and introduces a world in which multiple kingdoms have elected to unite rather than remain in constant conflict. After a serious mistake, Prince Torex comes into serious conflict with his brother, the High King, and elects to somewhat obey his commands in Torex’s typical fashion. His travels result in a decision to fix his attentions on Prince Pelun, if only he can get the stubborn man to stand still long enough to be courted.

This adult gay fantasy romance introduces an intriguing world that features a ranking system based on magical ability, an uneasy peace accord, and lots of underestimated folks. There are several threads of mystery that will undoubtedly tie the series together, but this tale was a great way to learn about the convention of naming and some of the applications of magic in this world. I was drawn in immediately and impressed by the world building, especially since I’ve had the pleasure of visiting another intriguing world that this author has also created. I look forward to seeing a different perspective on Torex’s major mistake and to meeting other folks in this world.

A copy of this title was provided for review

Profile Image for Kez Marie.
1,486 reviews81 followers
Review of advance copy
April 2, 2026
This is a mm Romantasy with lots of character growth, miscommunication, and false assumptions.
Prince Torex has an arrogant playboy reputation, and with his twin brother the King now determined to make him marry a suitable match, Tor plans to pick the most unlikely partner to make his brother object and return to his carefree bachelor lifestyle.
Unfortunately his plans to seduce and woo Prince Pelun in a neighbouring kingdom go disastrously wrong, as Pel doesn't fall for his charm or see his allure. The rejection only makes Tor try harder, but the more time they spend together Tor realises Pel might be perfect for him, but he'll need to earn his love.
This is a slow burn emotional journey, where both princes have their own hangups, vulnerabilities and damaged reputations, but in opposite ways.
Tor is the charming prince everyone wants and uses, and Pel is the prince that is overlooked, yet both are lonely and long to be seen as the people they are and not by their titles or expectations.
The characters are layered and complex, and face challenges along the way.
869 reviews5 followers
April 6, 2026
A new fantasy adventure begins!

There is a bit of world building that makes this such an interesting story. The biggest stratification of the peoples of the different kingdoms is by magical strength: Extraordinary, Illustrious and Unremarkable.
This is a tale of 2 princes - one Extraordinary (Tor) and the other Unremarkable (Pel) - how their circumstances shaped them, created/perpetuated assumptions and how, as they get to know each other better, realise that there's more to either of than originally thought.
Tor is a player, has very little royal responsibilities and an annoyance to his twin who is also his king. Tor is ordered to make an eligible match, so he sets out to court Pel, thinking it would be easy. It isn't, lol. Having to change tactics is what makes this a slow burn romance, but it's so much more. We see Tor grow and Pel trust and it's beautiful 😍
Ellie Ash takes time to make the characters stick with you. Looking forward to the rest of the books.
3,286 reviews21 followers
April 7, 2026
​For this first book in this new series there is a 'setting the table' feel as the author invites us into this world filled with magic and interesting characters. In this case none more interesting than High Prince Tor and Prince Pel. Prince Tor is acting out, there is no other way to describe it, as his brother, the king, is pressing him to marry. So he chose to go after Prince Pel, to make a point. After a seduction, his brother will see that this choice is unsuitable and will leave Tor alone. But that is not the way things work. Pel is not inclined towards Tor either, at first. This was a lovely slow burn where both of their assumptions going in are tested and laid to dust and these men find themselves enthralled with the very person they were determined to resist. But this is just the beginning and the 'happy for now' couple and the cast of characters introduced have me looking forward to whatever is coming next in this series. Good start.
I received an ARC from GRR and am voluntarily leaving a review.
Profile Image for Susana.
1,315 reviews37 followers
May 25, 2026
Torex and Varex don’t see eye to eye any more. What with Varex being crowned, married and oh-so-responsible. Torex misses his twin brother, and the easy comradeship they shared in times gone by, so he acts out... but sending him to court and marry a person he profoundly dislikes is a too harsh punishment, that’s why Torex manages to twist his brother’s words and sets off in an opposite direction, thus meeting his fate, in the form of a very unremarkable Pelun.
This is the starting point of a very entertaining novel. I love the slow burn, the detailed development of the characters’ personalities, and the enjoyable mixture of romance, magic and humour. Although I must recognise I was a bit lost at the beginning, because I could not make sense of the different realms and royal families… but I decided to stop worrying about tracking everybody, and go along for the ride, and I had a really good time.
It ends with a happy for now, and a promise of more to come in a second book. Looking forward to it!
I received an ARC and this is my voluntary review.
Profile Image for Book Ponds.
131 reviews1 follower
May 28, 2026
OH MAN. First of all, Pel is my son and i love him with my whole heart. I could relate to him a lot (and i mean, a LOT) so much so, i cried when he said Tor's kiss was his first. I cried. OVER THAT. I never ever cry over books. What the hell!!!

Yes the paragraphs were long as shit and sometimes too dense so i struggle to read smoothly, thats one of the reasons why this is 4 and not 5 stars. The other reason is that up until the very end, i found Tor extremely annoying and I liked that Pel shared that sentiment. He was too flirty and conceited for his own good, and i enjoyed it when Pel beat the shit out of him. Well deserved if you ask me. Also he was unnecessarily mysoginistic at the beginning, and like, man, you're THIRTY FIVE years old, grow up already.

I think i highlighted the shit out of this book, it made me laugh a lot, especially Pel. Oh, Pel. Tor could live a hundred lives and still not deserve that boy. He was so sweet and prickly! Please give him all the love!!!!!! All of it!!!!!!!!!
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