Jump to ratings and reviews
Rate this book

Princely Plans #1

The Prince's Charm

Rate this book
The plan is simple. What could possibly go wrong?

Prince Torex
Tor’s determined to get around his brother the High King’s plan to marry him off. Instead of following his brother’s suggestion (Varex should really be more careful how he phrases things), Tor’s going to pursue the most objectionable, most inappropriate prince in the United Realms. He’ll probably seduce him, since they might as well be getting something out of this. Then he’ll be able to prove his brother’s plan is asinine so he can go back to living his life the way he prefers. Simple. He isn’t quite sure what to do with the fact that Pel just might be everything he never knew he was looking for.

Prince Pelun
Pel’s determined to avoid the most obnoxious, most annoying high prince in the United Realms. He will definitely not fall for his totally non-existent charm. (Pel isn’t charmed. Not even a little. Truly.) He’s going to prove to everyone who’s ever judged Pel that he absolutely doesn’t need anyone in his life, certainly not someone with way too much magic, like Prince Torex. Obviously, it will be a piece of cake.

The Prince’s Charm is a slow-burn MM fantasy romance, the first book in the Princely Plans trilogy. Told in dual POV, it features an HFN for a cocky high prince who needs to be taken down a peg or two and the stubborn prince who's just the person to do it.

281 pages, Kindle Edition

Published April 3, 2026

Loading...
Loading...

About the author

Ellie Ash

8 books44 followers
Ellie has had a life-long love affair with books. She graduated from university with an English Literature Bachelors and Masters—as well as an avid appreciation for MM romance thanks to all the slash fanfiction she read and wrote. Around 2021, she realized that the kind of MM romance she enjoys was now being traditionally and indie published, and she has not looked back.

From devouring ARCs to betaing and editing while writing in her spare time, Ellie was inspired by a reader and writer conference in 2024 to take the plunge and put some of her own stories out in the world. In her spare time, she reads, writes, plays D&D, and pursues other geeky interests.

Ratings & Reviews

What do you think?
Rate this book

Friends & Following

Create a free account to discover what your friends think of this book!

Community Reviews

5 stars
93 (55%)
4 stars
50 (29%)
3 stars
20 (11%)
2 stars
4 (2%)
1 star
2 (1%)
Displaying 1 - 30 of 62 reviews
Profile Image for Joyfully Jay.
9,317 reviews526 followers
April 3, 2026
A Joyfully Jay review.

5 stars


If you like slow burns, opposites attract, magic, royalty, and/or fantasy, and the description above sparked a modicum of interest, then I would suggest you stop reading now and just get this book. I found The Prince’s Charm to be thoroughly delightful; this is the first time in a very long time I actually dropped everything and just read. I meant to just knock out a chapter or two to get a taste of the characters and the world, but I didn’t put it down until I was halfway through the book.

For anyone who’s looking for an incredible read with wonderfully complex characters who have an incredibly satisfying journey of self discovery that leads them to true love, I cannot recommend The Prince’s Charm highly enough.

Read Camille’s review in its entirety here.

Profile Image for Heather Lewis.
185 reviews2 followers
May 18, 2026
I adored this one! The world building was fantastic. The magic was interesting. The romance was an actual slow burn.

I loved both Tor and Pel. They both made false assumptions about the other. Both princes have their own issues that they have to work through while also getting to know each other. There is a quite a bit of miscommunication but they do eventually work through it. By the end, both men have learned more about themselves and each other and are enthralled with the person they were least expecting.

This is a slower read. While there is something going on with the exiles, this was mostly character driven. A lot of time is spent in their heads and interacting with one another. We learn a lot about the world - the royals, the politics, the magic.

I can’t wait to read more! I’m looking forward to Tor and Pel continuing to grow and work through their differences. Thank you GRR for my copy!
Profile Image for Dee.
861 reviews23 followers
April 16, 2026
Prideful and Prickly

Dee’s Grade: A

Tor is a mess and I love him. Pel is so prickly and I love him. These two make me want to scream and also swoon. They have some miscommunication and some preconceived notions of each other they have to overcome. At long as they keep working on it. It will improve. I love that this book is all about developing their friendship so their love is being built on a solid foundation.
Profile Image for Elizabeth.
555 reviews130 followers
Review of advance copy
March 29, 2026
Confession time- I love reading fantasy books but sometimes I get to the Instruction Manual (explanation of world building lore in the front of the book) and want to give up because it seems like too much work. I don't know when I got so lazy because the payoff is almost always worth a little bit of pre-reading. In this case, I almost threw in the towel but am very happy I didn't. The book was a very fun read!

Torex's twin brother is the High King and leader of the United Realms. Tor is a bit of an aimless drunkard who starts the book with the singular goal of sleeping with all of his sister in law's attendants. He's a good man at heart, but has too much privilege and free time and too little responsibility. Even if Tor wanted something useful to do, no one would bother to ask anything of him. Until his brother orders him to court an eligible young lady, stop having orgies and stop drinking. Tor is a bit of a fuckboy dolt, but he isn't stupid. He crafts a plan to exploit every loophole in the King's orders and sets out to seduce a less eligible but still suitable young man instead. Things don't exactly go as planned 😂.
All Tor had to do was seduce him, which was one of his best skills. This was going to be a piece of cake.

In the United Realms, citizens are divided by the strength of their magical ability. The strongest magic users are Extraordinary, then the Illustrious, and lastly the Unremarkable with basically no discernible magic. Stronger abilities are rare, and are usually concentrated amongst the higher classes. The majority of the populace are Unremarkable. I like the easy-to-follow hierarchy that places people into almost a caste-like system of importance. Tor seeking out Pelun is very unusual due to the lack of power and influence that would come with him. Pel is used to being treated poorly by his father and takes an immediate dislike to what he views as Tor's entitlement and disregard for others. Unlike Torex, Pelun's found ways to make himself useful in spite of his family expecting very little from him (due to his Unremarkable status). He's suspicious and resentful of those with power, which is understandable given the way he's been mistreated. Naturally Tor's royal status, brash confidence and Extraordinary abilities are deeply unattractive to Pel.
Once upon a time, Pel had assumed he might one day marry—but that wasn’t likely to happen if no ruler would consider him. He [...] was just Pel, and he had it on excellent authority that he wasn’t worth even common courtesy, never mind actual consideration for courting.

Cue a slow burn romance where the lazy partyboy has to reluctantly try hard to get the target for his affections to deign to give him the time of day. Tor discovers that being a wastrel isn't a good look and Pel slowly starts to trust that Tor is more than his poor first impression would've suggested. This was my favourite part of the book, when they're dancing around each other and learning more about themselves and each other in the process. The characters are well crafted, and both very likeable. Despite his faults, Tor is a good, fair man who likes to help others in between the orgies and drinking (which he's no longer participating in, as ordered by his brother). Pel's made the best he can of his circumstances, but he also assumes the worst of Tor at every opportunity and judges him more harshly than he deserves at times. They have some minor misunderstandings that keep the plot moving at a good pace with entertaining results.
Tor was a little ashamed to admit that he’d never had to work so hard for someone’s regard before. It was both annoying and a bit invigorating.

The politics of the realm are very interesting and Ellie Ash lays some interesting groundwork for some plot threads that will undoubtedly be continued in books 2 and 3. I normally really dislike reading series about the same characters but I will definitely be back for book 2 to find out if my theories about the plot are correct. I think this book will appeal to those who like easy, mindless reads (you can ignore most of the political intrigue) and also to those who enjoy scheming and machinations. This book is very much a getting-to-know-one-another, slice-of-life type book, with (I predict) more emphasis on power and politics in books to come.
Whispering against Tor’s chest, Pel confessed, “You don’t know what it feels like to be unwanted so much of the time.” Tor’s arms tightened around him. “You’re right,” Tor admitted, voice a low rumble. “I guess you could say I have the opposite problem. I’m always going to be the Extraordinary High Prince. That’s so much privilege—I know it is—but just occasionally, I’d like to be wanted just as Tor.”

My only minor complaint is that while magic is an important part of the book, it doesn't feel like many of the characters understand their own abilities. Tor and his brother have tested the limits of their magic beyond what seems to be typical for other royals, and the results delivered a lot of my favourite moments in the book. It just seems weird to me that there wouldn't be a lot of incentive for the Extraordinary to fully develop their power through mandatory lessons beginning in childhood. Tor and Var seem largely self-taught, and Pel and his sister don't know much more than the basics. Any instruction Pel's father and brother may have received is unclear. Extraordinary abilities can impact everyday life, but become even more invaluable in times of war. Some additional detail would've made the world building feel more complete. With that said, this isn't high fantasy and I don't think it's necessarily a main focus for the book so it's just my opinion that it was a missed opportunity. For those who like the attention to be firmly on the romance, you'll be happy 😊.

Rating: 4.25 stars
Angst: 2/5
Steam: 2/5

I received an advance copy of this book and this is my honest review.

Kinda killing me that it's a trilogy though 🫠
Profile Image for Brooke.
932 reviews642 followers
Review of advance copy
March 17, 2026
⭐️ 5 stars ⭐️

He would show that he could think for himself and that there were more ways to solve a problem than Varex thought. First, he just had to charm a man who was completely uninterested.


A lovely slow burn in a cozy magical fantasy setting.
If I learned anything from The Lost Arts series, is that Ellie Ash likes to lure you in with a cozy setting, a character-driven plot to slowly give you a full picture of the world in book one, only to then give you all the feels later on when you least expect it.
And honestly, The Prince’s Charm was cozy, yes, but no less entertaining.
A prince wanting to get out of marrying someone, only to find the person he could actually see himself falling for.
Cute outings, a prickly prince letting his guard down, banter and competitions, sweet crushes. Aaaaa it was all too good.

Why did he have to be so tall and dark-haired and pretty? The goddess shouldn’t bless one person with so much, surely. On the other hand, she appeared to have balanced it out with him being an ass.


The slow burn romance is building up soooo deliciously.
The other thing this author likes to do is showcase ‘imperfect’ relationships. It was a recurring theme in the other series, and seems to be the same in this one. Not that I’m complaining. I love the realness it gives to the romance. Love isn’t always a fairytale. People mess up, they fight, there are miscommunications.
I’m starting to go off on a bit of a tangent as I could compare and analyze the two series ad nauseam SO getting back to the point, the romance between Torex and Pelun was perfectly paced — from dislike to friendship to more — them slowly getting to know the real person behind the title and the magical status. Cocky sunshine prince with a sensitive side and prickly grumpy hurt prince that no one truly sees.

The man flashed him another knee-melting grin. Pel smiled helplessly back and reflected that this was going to hurt, but it was going to be worth it.


I might have some niggles and issues with the writing style (the lengthy inner monologues for one), but the overall experience was so lovely and fun that I can overlook the little things. Ha, ok I’m done complaining. I’m turning a blind eye, because, again, this was mostly enjoyable. I’m just here for the vibes, and they were pretty magical here.

Tor seemed to remember finding Pelun the most unremarkable of Unremarkable when he’d first arrived. He couldn’t quite track when that had changed and he’d wanted to kiss the man and pull him into bed instead—not just to pass the time but because he genuinely liked Pelun.


I can already see the plot unfolding, all the drama that’s waiting around the corner and I am both dreading and excited for what this series is gonna bring. It’s gonna hurt so good.

“Because you’re everything I didn’t know I was looking for.”


I received a copy of this book from Gay Romance Reviews, and this is my honest review.

CW and NSFW info (spoilers):
- Mention of off page parental death
- Parental neglect
- Virgin MC
- No penetrative sex
- HFN
Profile Image for Flick.
1,056 reviews8 followers
April 6, 2026
I really do love Ellie Ash's writing

I love Ellie's writing. It's got such a cozy, steady style to it that's very comforting. I fell in love with her last series (the Lost Art series) and was so excited to see where she went with this new series. Pel and Tor did not disappoint at all - these two were so strikingly similar at their core. On the face of it, they are complete opposites yet really they are both people who feel unneeded or unwanted. One of them turns to making themself productive in spite of their perceived worthlessness and the other wallows in the sense of untethered uselessness. Tor was, to be fair, initially not immediately likeable; but, he was written so well that you can see that so much of it is just a front. For me, it seemed pretty obvious quickly that he hid his feelings of uselessness with drink and sex. At least when he was drinking and sleeping with others he had a use or a purpose. Don't get me wrong, he wasn't always a pleasant person. He could be incredibly dismissive and arrogant. Pel was the other side of that coin. He had been told for so long that he was worthless and treated with such disregard and carelessness. Unlike Tor, he made himself of use, he found ways to prove himself (not that he needed to). With that though, he was also often callous when it came to his views of people with privilege. There were times he was quite unfair when assuming the worst with Tor (don't get me wrong, Tor had his moments too). I loved that nuance. Neither of them were perfect; Tor and Pel both were good, genuinely kind people they just had different kinds of protective prickles. This is absolutely a slow burn. Tor is frankly amusingly shocked that Pel doesn't fall all over himself at Tor's attention and Pel, well Pel doesn't want to think about Tor at all. It's also set in an intriguing world. There's some political intrigue in the background (the romance is the primary plot in this book but if the series is similar to the Lost Art series then I think the background plot will take a bit more of a focus in the coming books) which keeps thinks interesting. I'm hopeful we'll get a bit more information about the magic in this world in the coming books. I think it's an interesting element of the world and has a lot of room to be a great aspect of the story, but I can see why that wasn't the focus in this book given the need to set up the romantic relationship between Pel and Tor. I'm really excited for more from this series!
Profile Image for Megan reads now!.
165 reviews1 follower
Review of advance copy received from Author
March 19, 2026
I'm already all in

Ellie Ash is officially a favorite author of mine. It's impressive what she's published in just over a year. Her 2025 The Lost Arts debut series kicked off my love affair with her writing style and the characters she creates, and The Prince's Charm has only confirmed it.

Tor is the charming and lovable, if somewhat conceited, High Prince of the United Kingdoms. His only aim is to marry one whom he loves, not who has been assigned to him based on political strategy. And, most importantly, not any time soon. He is only 35 for the Goddess's sake! So, he embarks on a plan to seduce the most inappropriate prince in the kingdom in order to persuade his brother, the King, that he should stay single. Enter poor Pel, the lovable, prickly, Unremarkable prince of Tond. And so the plot ensues.

The prose are gorgeous. Immaculate, really. It's Victorian-era fiction meets fantasy. The characters are ALL exactly how you want them to be. Deep. Important. Flawed. Funny. Interesting.

The plot. So The Prince's Charm does continue Ash's tendency to write very slow-burn action (in the sense of actual action. The Lost Arts kicks off the spicy action very quickly, while TPC is slow here, too). If I were to have a criticism that would be it (the slowness in the actual action, not the spicy action). And that's not to say that the characters aren't completely wonderful and I am completely happy spending time in their heads while nothing much else happens. But I do think if Ash did turn up the plot, she'd be a household name in no time.

Anyway, without much further ado... Read it! (I can't wait for more)
Profile Image for isthisakink.
1,351 reviews26 followers
March 15, 2026
4/5. So, while I was reading yesterday, the song Manchild was blaring from my neighbour’s backyard on repeat. It definitely fit the MCs in this book. The vibes vibed without me having to do anything. Nice.

Listen, I’m gonna be honest, I didn’t vibe with this one as much as I did this author’s last series, BUT! A lot of my current mood is my own grief and I will fully admit that. Most of my gripes are probably me-problems, so keep that in mind.

The MCs acted like dumb kids. And one of them is 35, so I feel like maybe both of them should’ve handled everything better, especially being “problem children” in their families. Like, there’s a bit of mental gymnastics you learn early on when you’re The Disappointment, whether your family decided that title for you or not. The immaturity from them both threw me off. There was also a fair amount of repetition that was superfluous and made my eye twitch. I’m never a fan of it, though, so that’s nothing new. A few places here and there needed more, and a few places needed less. It just felt like it needed something that I wasn’t picking up when it was throwing down.

All that being said, there’s potential here for it to rival the first series from this author. I will be rooting for this one to get its own gold star. I’m hoping there’s a font of depth/detail/follow-up (and -through) in the next book. I’d love to see it.


—I received an ARC from Gay Romance Reviews (GRR). All ratings, reviews, and (unwanted) opinions are my own.—
Profile Image for Em (Diversify Your Shelf).
299 reviews30 followers
Review of advance copy
March 21, 2026
*I got an arc*

CW: family alienation; (I think unintended) misogyny; graphic sex between men; flashbacks of war and parental death

Torex's brother (the High King Varex) is done with his nonsense. Varex has forbidden: orgies, drinking and pretty much all other forms of entertainment Torex has. Even worse, Varex wants Torex to marry a woman he rather dislikes. Torex's plan is simple: woo the non-magical Prince Pelun in order to make Varex realise his plans are ridiculous. There's only one problem: Prince Pelun has no intention of spending any time with Torex.

My Thoughts: I absolutely adored Ellie Ash's previous series and was so excited she has started a new world! The world-building is fascinating and watching Pelun & Torex jointly help Pelun's people is genuinely touching. I love that sexuality is not a concern (Pelun's dad wants to set Torex up with one of his more magical children and doesn't care which gender of child does it) as the world needs books featuring queer people that do not hinge on denial or self-discovery. That being said, I was pretty bummed by the blatant misogyny that the book starts with. Torex does *not* respect his brother's wife (and thus his brother for marrying her) and is pretty gross and dismissive in how he talks to the two of them. If I didn't love the previous series so much, I probably would have DNF'd right there. There were parts of this book that were truly lovely, I just think it probably needed a sensitivity editor or something.
Profile Image for Fiona Tewson.
98 reviews4 followers
April 10, 2026
This is the first book I've read by Ellie Ash, but I've already pre-ordered book 2!

I enjoyed the world building and the magic hierarchy. There are 3 types of magic Extraordinary, Illustrious and Unremarkable (non-magical). The majority of people are Unremarkable and Extraordinary are rare. Tor is the twin of Varex, the king of Alossa and the High Sovereign over the United Realms, both are Extraordinary.

Tor spends his days drunk and disorderly, sharing his sexual pleasures with everyone interested. When his brother finally calls him out on this, Tor has been going through his sister-in-law's ladies in waiting. Varex decides that Tor needs to settle down and get married and he tells Tor to go to a neighbouring kingdom and get engaged to the princess there. Of course, Tor rebels against his brother and decides to visit the furthest kingdom from his brother and seduce the middle child, Pelum, who is Unremarkable.

Things don't go to plan - though when did they ever?

There was a lot of inner monologuing, some of which I felt was unnecessary. However, it was good to see how both Tor and Pel felt about each other and about Pel's family. Ellie Ash has set the end up nicely for a sequel (though I think there may be book 3 too).

All in all, a good read by an author who likes a slow burn with a little spice tagged on the end. If you like slow burn and character growth, then read this book. It's been good to see the 2 princes grow into each other as well as into better people. A HFN at the end, I'm hoping for a HEA eventually!
Profile Image for Merissa (Archaeolibrarian).
4,278 reviews123 followers
Review of advance copy
March 31, 2026
THE PRINCE'S CHARM is the first book in the Princely Plans series, a new series in a new world, with a host of new characters to fall in love with, but the same exceptional writing and world-building as I have come to expect from this author.

Torex and Pelun (I wouldn't dare to be so familiar as to call them Tor and Pel!) are both princes and both the black sheep of their families for differing reasons. Torex has a plan to marry for love in a FAR FROM NOW future, and goes to Tond to annoy his brother and get out of an arranged (sort of) marriage. Pelun doesn't know what game the High Prince is playing, but he isn't interested anyway.

I find it so easy to lose myself in Ellie Ash's worlds. This one is slow-burning, but with snippets and comments that made me chuckle. Yes, Pelun has a chip on his shoulder, and no, I don't blame him (fully). As for Torex, well, he's charming, but also slightly conceited. This isn't really a surprise, given his upbringing and magical level.

I thoroughly enjoyed every word of book one, and I can't wait to continue with the next. Absolutely loved it and HIGHLY RECOMMEND it.

** Same worded review will appear elsewhere. **

* A copy of this book was provided to me with no requirements for a review. I voluntarily read this book; the comments here are my honest opinion. *

Merissa
Archaeolibrarian - I Dig Good Books!
Mar 31, 2026
Profile Image for Lillian Francis.
Author 15 books102 followers
April 20, 2026
Slowest of slow burn.
It helps if you approach this book as part 1 of a 3 part story for not just the overarching plot (which I assume involves the exiles) but for the romance too.
This part focuses heavily on Tor at first, as the spare who no longer feels valued by his twin and has resorted to drinking and whoring his life away. Commanded to court another royal he runs to the farthest part of the United Realms on wildly inappropriate plan.
Being in Tond certainly helps change his point of view on what he could be doing with his privilege. I like that he comes to the idea that he'd like to be the King's diplomatic envoy himself and doesn't need Pel's help to discover his worth. I liked Tor, it's hard not to. His is the charm that is referred to in the title. I liked Pel, especially when he started to thaw towards Tor, but he has a massive chip on his shoulder when it comes to magic and magic users, to the point where he's almost cut his own siblings out of his life. He sees slights where none are intended and prickles at nothing. I found this part of his character infuriating.
Spice level is low as they don't properly kiss until the last few chapters of the book. Tor is definitely thinking long term but there is a long way to go before you can class this as a HEA. Definitely a HFN but the ending is very abrupt.
I'm curious to read more and I'm hoping that they find something that will help Tor when they head to the land of the exiles in the next book.
Profile Image for RavieReads.
35 reviews
April 21, 2026
*ARC Review* 

The Prince's Charm follows the nearly identical brother of the high king, Torex, the high price, who spends his days indulging in drinks, social events, and bedding whoever is open to it. When his brother forbids him from drinking and bedding so many people at once and forces him to try and court another royal prince/princess, Torex creates a plan to court someone completely different. This happens to be the unremarkable middle child of the kingdom of Tord, Pelun, who Torex plans to court and sweep off his feet. 

It took a while for me to really be engrossed in this book. Just a warning for other readers, it took nearly 90 pages to introduce Pelun, the main love intrest. I know lore should be thorough in a fantasy novel, but it really felt like it just enunciated how immature Torex could be. 

On the subject of that, while Torex did change, it took a while for me to personally want to root for him. He felt like he was created with no redeeming qualities for a reader to relate to him to. It felt like I was half way through thr book before that changed.

Besides that, I am a sucker for dynamics like the one between Pel and Tor. I was pleasantly surprised how kind Tor could be about things, and how he thought rationally for the both of them when Pel got into his head. 

I did enjoy this book and will most likely read the sequel, but it just took me a second to really like Tor. 
Profile Image for Jeanette Waters.
2,193 reviews5 followers
April 6, 2026
Ellie Ash once again creates an extraordinary, nuanced world. A magical caste system 👍Two adorable MCs , wellllll.... Prince Tor does grow on you as the story progresses. He has second son/the spare syndrome. No one's ever asked him to use his extremely strong magic or intelligence to help the Kingdom. So he doesn't. He's a drunk, a rake and his only ambition is to sleep his way through the queen's attendants. Presented with a 'nice' girl by his brother, he balks. And plots to find the most objectionable alternate possible. Prince Pelun is at the opposite end of the magic spectrum. Despite his royal blood, he can't find a spouse and is overlooked by his family.
Tor is extremely confidant that he'll charm the man and have an affair that will shock his family into leaving him alone. Pel does not find the rude, entitled man at all charming. Tor chases, Pel runs. And somewhere along the way, the two connect. Slow burn at it's best. There's a lot of self discovery and growing up along the way.
There's going to be a book two and three. The author drops a ton of plot threads, some political, some magical. "The Prince's Charm", book one of the Princely Plans series is just a toe dip into the United Realms. We'll see where Tor and Pel go from that sweetly satisfying end of book kiss. I can't wait.
I received an advanced copy of this ebook from GRR and this is my review.
888 reviews9 followers
April 24, 2026
drunken king, pianoforte, fella-root, Monster & Extraordinary, unreasonably blue eyes, magical dummy, blood red avatar, walk of shame, still salty

I can't decide which I like better: "The Art of" series or this new one by Ellie Ash. Sigh. I love both! Both are the same genre and I like how Ms. Ash weaves each into a magnificent tapestry. The "Princely Plans" universe is a whole different from her earlier series. And this new one is just as good. The characters are wonderful and the flow of the book is smooth. The world-building is epic and the imagery is spectacular.

The high angst is mostly on Pelun, a prince of Tond who is "Unremarkable". He knows he's a disgrace and disappointment to his father, King Forex. Most of his life, Pelun has been judged as unwanted, imperfect, "less than", and unlovable. Others are woefully biased against "Unremarkable" not seen for the person he is. I'd feel the same, but he has stubbornness and grit to deal with his life. Until he meets Alossa's and United Realms High Prince Torex. But the man is an arrogant, self-serving ass! Pelun wants nothing to do with him! Too bad Torex has his eyes set on Pelun.

This book is outrageously enjoyable. It ends in a HFN. Their story continues in the next book, "The Prince's Sacrifice". I rabidly recommend it.
304 reviews3 followers
April 6, 2026
My review
🌕🌕🌕🌖
I did NOT like Tor, it took me forever to see him as more than a selfish gigolo, seriously, but Pel helped a lot. I found it fascinating how people decided to set up their children for failure from the very beginning, and humiliate them for the whole world to see, or give them plenty of ammunition to be cocky brats, and have the whole world at their feet as soon as they know their name. It is an incredible idea. And I’m glad that Tor misjudged Pel because he is unremarkable as far as magic goes, and then he realizes he’s the most remarkable of them all. I still think Pel could do better, Tor is way too selfish, planning to woo someone just to make his brother mad, and shrugging off the possible heartbreak he’s putting him through! So I’m glad Pel is hard to get, Tor needs to be taken down a couple thousand notches, and Pel is the best man to do it. I’m not saying he’s perfect, he’s simply perfect for Tor. It broke my heart though to see Pel think so little of himself, all because of his magic. He’s such an incredible character, I loved him, and I wished he would get someone better than Tor, but the heart wants what the heart wants, and I just hope they get their HEA. I am looking forward to the next book!
Profile Image for E..
2,076 reviews22 followers
April 6, 2026
4.25 stars

“The Prince’s Charm” by Elle Ash is the first book in the ‘Princely Plans’ series, and introduces a world in which multiple kingdoms have elected to unite rather than remain in constant conflict. After a serious mistake, Prince Torex comes into serious conflict with his brother, the High King, and elects to somewhat obey his commands in Torex’s typical fashion. His travels result in a decision to fix his attentions on Prince Pelun, if only he can get the stubborn man to stand still long enough to be courted.

This adult gay fantasy romance introduces an intriguing world that features a ranking system based on magical ability, an uneasy peace accord, and lots of underestimated folks. There are several threads of mystery that will undoubtedly tie the series together, but this tale was a great way to learn about the convention of naming and some of the applications of magic in this world. I was drawn in immediately and impressed by the world building, especially since I’ve had the pleasure of visiting another intriguing world that this author has also created. I look forward to seeing a different perspective on Torex’s major mistake and to meeting other folks in this world.

A copy of this title was provided for review

Profile Image for Kez Marie.
1,405 reviews83 followers
Review of advance copy
April 2, 2026
This is a mm Romantasy with lots of character growth, miscommunication, and false assumptions.
Prince Torex has an arrogant playboy reputation, and with his twin brother the King now determined to make him marry a suitable match, Tor plans to pick the most unlikely partner to make his brother object and return to his carefree bachelor lifestyle.
Unfortunately his plans to seduce and woo Prince Pelun in a neighbouring kingdom go disastrously wrong, as Pel doesn't fall for his charm or see his allure. The rejection only makes Tor try harder, but the more time they spend together Tor realises Pel might be perfect for him, but he'll need to earn his love.
This is a slow burn emotional journey, where both princes have their own hangups, vulnerabilities and damaged reputations, but in opposite ways.
Tor is the charming prince everyone wants and uses, and Pel is the prince that is overlooked, yet both are lonely and long to be seen as the people they are and not by their titles or expectations.
The characters are layered and complex, and face challenges along the way.
848 reviews5 followers
April 6, 2026
A new fantasy adventure begins!

There is a bit of world building that makes this such an interesting story. The biggest stratification of the peoples of the different kingdoms is by magical strength: Extraordinary, Illustrious and Unremarkable.
This is a tale of 2 princes - one Extraordinary (Tor) and the other Unremarkable (Pel) - how their circumstances shaped them, created/perpetuated assumptions and how, as they get to know each other better, realise that there's more to either of than originally thought.
Tor is a player, has very little royal responsibilities and an annoyance to his twin who is also his king. Tor is ordered to make an eligible match, so he sets out to court Pel, thinking it would be easy. It isn't, lol. Having to change tactics is what makes this a slow burn romance, but it's so much more. We see Tor grow and Pel trust and it's beautiful 😍
Ellie Ash takes time to make the characters stick with you. Looking forward to the rest of the books.
3,175 reviews21 followers
April 7, 2026
​For this first book in this new series there is a 'setting the table' feel as the author invites us into this world filled with magic and interesting characters. In this case none more interesting than High Prince Tor and Prince Pel. Prince Tor is acting out, there is no other way to describe it, as his brother, the king, is pressing him to marry. So he chose to go after Prince Pel, to make a point. After a seduction, his brother will see that this choice is unsuitable and will leave Tor alone. But that is not the way things work. Pel is not inclined towards Tor either, at first. This was a lovely slow burn where both of their assumptions going in are tested and laid to dust and these men find themselves enthralled with the very person they were determined to resist. But this is just the beginning and the 'happy for now' couple and the cast of characters introduced have me looking forward to whatever is coming next in this series. Good start.
I received an ARC from GRR and am voluntarily leaving a review.
Profile Image for Lois.
1,245 reviews3 followers
Review of advance copy
March 16, 2026
I adored the Lost Arts series and I think I'm going to like this new series just as much. This is a completely new world with new magic and characters, but the same sort of feel as previous books if that makes sense? There are a lot of characters, but the author has included an overview of the Royal Houses and the types of magic which was really helpful, although a map would also have been lovely.

I adored Tor and even though he was acting out, I totally felt for him and could respect his feelings even whilst not necessarily agreeing with his actions. Pel has a chip on his shoulder so big, it's a wonder he can stand under the weight of it. So quick to take offence, to jump to the (usually) wrong conclusion, but also kind, hard working and trying his very best under less than ideal circumstances. I think together they even each other out and I'm really looking forward to seeing them work through their differences to their happily ever after.
Profile Image for Angie.
1,014 reviews6 followers
Review of advance copy received from Author
March 28, 2026
Prince Tor is the high prince in the kingdom. His twin brother, the high king, has ordered him to quit drinking, quit having group sexy time, and to court someone in a nearby kingdom. So in typical rebel fashion, he follows the order but not in the way the king intended. He decides to court Pel, an unremarkable prince in a far off land because even the king would think it was preposterous. This is a story that is long and with many ups and downs but we find Pel and Tor do have much in common and they can grow together.


This was book 1 in the series and does end on a minor cliffhanger. Book 2 will feature the same couple in the next phase of their journey. 


I really liked the story. It's very Hurt/Comfort. I liked that these two worlds collide. I wanted more of their relationship but I think that will be book 2. I'm also wondering if there will be more drama. This book had interpersonal drama but very little external drama.

Overall, a great read. I often found myself reading it late into the night or forgoing my favorite show to read it which is the best endorsement.
Profile Image for Deanna.
313 reviews1 follower
April 4, 2026
Rich world building, an interesting magic system, politics both imperial and familial, and a rich cast of characters. At the heart is a cute love story of two people who somewhat reluctantly and unexpectedly fall for each other. While I still have (many) questions about what's been going on outside Pel and Tor's bubble, I really enjoyed this story. Tor is a bit of a wastrel to start with, but he really makes progress to be a more purposeful human. Pel is so prickly and has a massive need to prove he has value outside of his lack of magical ability. While there were some bits where the miscommunication was massive, things all got worked out in the end - and in a pretty natural way, as well. Aside from those points, the communication was actually really great. I don't know how Pel is going to react when he finds out Tor's original plan, but I'm sure there will be fireworks. Looking forward to the next book.
Profile Image for Suzanne Irving.
2,885 reviews25 followers
April 4, 2026
Finding someone to love

Book one of a planned three book series.
Ellie Ash is a Canadian writer who writes longer stories over a series which gives her the opportunity to explore relationships in more depth. In my opinion relationships like that between Torex and Pelun in this series that are enemies to lovers are better when they take longer to get together. Is actually funny to read these two guys snipe at each other and realize that they have no idea that they are actually more alike than they realize and that they are in the early stage of flirting. Humor and feelings are two elements that are prominent in Ms Ash’s work and she does a stellar job of making her books interesting.
This book was a lovely read that has a lot to say about assumptions that people have about each other and the magic that she has conceived for this world only emphasizes this point. Can’t wait to read more about these two characters.
Profile Image for Bretton Coppedge.
360 reviews2 followers
April 6, 2026
I really don't think either of these characters were particularly likable at first but that is the power of a good slow burn. When Pel started warming up to Tor, I started to like him more. He had closed himself off from his loving siblings and the entire world. So Tor really had to put some work in, repeatedly, to crack the 2 ton chip on his shoulder. I am just worried that there is a looming problem that I kept thinking would lead to a tragic cliffhanger. But it didn't, which means I'll still be on pins and needles until it happens. Tor doesn't tell Pel the full truth to his plan, only about 90% of it and until Pel knows everything I'm going to expect a breakup.

This is a fairly light fantasy, there's not even a map!(I actually would have really appreciated a map). The magic system is very well explained though with potential hints of more mysteries to come.

I would really recommend anything from this author to surprise you with how much you sink into the world.
Profile Image for Beanzie.
28 reviews
April 26, 2026
I had a rough time mentally this month so it took me too long to finally read this book. It is also fantasy so it was a slower read for me as well. But overall I really liked this story and how both characters had to learn and grow around each other for their relationship to work. They established a strong foundation for the future books to explore. I'm looking foward to the next book in this series and I hope they don't have to go through any more rough patches (wishful thinking lol) Tor really surprised me with his growth as he had to overcome his trauma and realize what he really wants in life (Pel). He still has a lot more to learn but he is willing to do so for the man that stole his heart. Pel in the other hand has to learn not to jump to conclusions so quickly and they need to communicate more with each other. I know this is only the beginning and I really can't wait to see their eventual happy ever after. 4.5/5 stars rounded up to 5.
Profile Image for Charlene.
184 reviews1 follower
April 23, 2026
Loved the story. The MC really get to know one another after a really difficult start. Tor is the High Prince and because he has been causing trouble his brother the High King has sent him out to bond with another person. Unfortunately that person does not like Tor, they did not get along last time they met. So Tor figures to find someone who his brother will object to so he will leave him alone. Well it doesn't exactly work out the way he thinks. He meets Pel who does not have much magic (seems the royals have it but not many others) but is a prince. Pel has heard about Tor and does not have a very high opinion of him, with good cause. But after a very difficult beginning they seem to get along as they understand each other. As I said I really liked this story and can't wait for the next.
Profile Image for Izzy.
118 reviews
April 6, 2026
I keep being really happy that I pick up an Ellie Ash book. I know, there aren’t that many, but the ideas about sexuality and (especially) gender identity are refreshing in a world like our where such things are so divisive. Ash just treats people that are not cishet as normal, and I appreciate that. In this world, things like social status and magic rank are more important and divisive. The prejudice is there, but it’s about something else.
The book itself is well-written, and I love the characters. Pelun has his hangups, and Torex has a chip on his shoulder, but they’re both sweet. I’m looking forward to seeing more from this series. Can’t wait!

Thanks to GRR for this ARC. All opinions are my own.
Profile Image for Judy.
276 reviews
Review of advance copy
March 16, 2026
I was waiting very impatiently for the second series from this author. Once again we have a magical world with lots of characters and strong, passionate men. This time we have High Prince Tor and Prince Pel. This first book does a lot of great world building. I love the overall plot of this series and these two MC’s are just magical (in many ways). It is a slow burn with all the feelings. We have some great side characters that I can’t wait to meet more in detail. This books ends with a HFN (which is so sweet) while the overall plot continues to grow. Can’t wait for book #2. I highly recommend this book. Enjoy!
Profile Image for Jvles.
371 reviews
Review of advance copy
March 22, 2026
I really enjoyed this author's last series and this one has the same cozy vibe. The world-building is great and the magic system interesting. I liked how magic even influences the names of the people and the advantages and disadvantages that brings. The characters were relatable, layered and wonderfully human. They mess up, work on themselves and earn forgiveness and understanding. The romance unfolded deliciously slowly with a lot of animosity, yearning and fun on the way. Maybe some scenes were superfluous or repetitive and the inner monologue rather lengthy at times but somehow that just made me feel more immersed instead of annoyed. So, kudos to the author!
Displaying 1 - 30 of 62 reviews