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The Story Effect: How Storytelling Creates Connection & Drives Performance
Storytelling isn’t a soft skill.
It’s the secret weapon to creating connection—with each other, leaders, the work, and the company.
Anyone who leads and influences others in the workplace has a powerful, often untapped ability to tell stories. In The Story Effect, award-winning storyteller Danielle Krischik gives you the playbook on exactly how, where, and when to use stories to create connection and elevate performance.
Understand how to turn everyday experiences into powerful narratives. Discover how to invite others to share their stories in ways that bring people together so they will stay, grow, and go the extra mile.
Whether you’re leading a team, navigating change, or trying to inspire action, you can leverage the neuroscience, real-life stories, and real-world communication strategies used in some of the world’s most successful businesses today. When you lead with stories, people won’t just listen. They’ll believe.
It’s the secret weapon to creating connection—with each other, leaders, the work, and the company.
Anyone who leads and influences others in the workplace has a powerful, often untapped ability to tell stories. In The Story Effect, award-winning storyteller Danielle Krischik gives you the playbook on exactly how, where, and when to use stories to create connection and elevate performance.
Understand how to turn everyday experiences into powerful narratives. Discover how to invite others to share their stories in ways that bring people together so they will stay, grow, and go the extra mile.
Whether you’re leading a team, navigating change, or trying to inspire action, you can leverage the neuroscience, real-life stories, and real-world communication strategies used in some of the world’s most successful businesses today. When you lead with stories, people won’t just listen. They’ll believe.
208 pages, Kindle Edition
Published November 21, 2025
7 people are currently reading
564 people want to read
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Displaying 1 of 1 review
December 4, 2025
I received a copy of this ebook in a Goodreads giveaway. While I appreciate the opportunity, I didn’t enjoy the book. I was hoping to be inspired and learn something new, but I wasn’t and didn’t. This book was a disappointment. Initially, I wasn’t sure if it was the unnecessary/confusing overuse of pop culture references, the undercurrent of (unintentional?) self-aggrandizement that comes across as a desperate need for validation, the inconsistent writing style (teenage diary entry vs. aspiring-TEDx speaker), or the disorganized/redundant narrative that was the biggest issue.
There’s a lot of unnecessary personal and professional detail included that added nothing of value to the content, but actually detracts and distracts. They come across as cheap attempts to increase personal credibility. Her segment re: 90’s hip hop (which actually sounded like it was copy/pasted from ChatGPT) felt so phony. I can only imagine that her target audience is low-EQ aspiring execs who are blind to and impressed by clout chasing via association.
I’ll give this book 2 stars because I technically did read the whole thing. Although I kind of wish I had DNF’d it because the nugget at the end (where she thanks her husband- with an implicit apology- re: having “worked on The Story Effect on a beach chair in The Keys, during our Christmas in Germany…”) was so cringe. Palpable privilege. Insert eye-rolling here.
Adam Grant and Brené Brown are my go-to authors for existential inspiration and compelling storytelling via research science re: human psychology. They help empower people to transform their lives. Now that I’ve had more time to reflect, I realize that my core dislike of this book is because it is the opposite of Grant’s and Brown’s work. This book is not academic nor science-driven. There’s no data here. It’s definitely not humble or reflective of emotional depth. This book feels vapid and inauthentic. It’s like… a very long commercial re: her resume… which tracks when considering that the author is in advertising. And advertising is about manipulation for ego and financial gain. The author kept saying she wanted to “make it human”… but this book is giving lizard people/Vincent Adultman/Dr. Drew Baird vibes.
There’s a lot of unnecessary personal and professional detail included that added nothing of value to the content, but actually detracts and distracts. They come across as cheap attempts to increase personal credibility. Her segment re: 90’s hip hop (which actually sounded like it was copy/pasted from ChatGPT) felt so phony. I can only imagine that her target audience is low-EQ aspiring execs who are blind to and impressed by clout chasing via association.
I’ll give this book 2 stars because I technically did read the whole thing. Although I kind of wish I had DNF’d it because the nugget at the end (where she thanks her husband- with an implicit apology- re: having “worked on The Story Effect on a beach chair in The Keys, during our Christmas in Germany…”) was so cringe. Palpable privilege. Insert eye-rolling here.
Adam Grant and Brené Brown are my go-to authors for existential inspiration and compelling storytelling via research science re: human psychology. They help empower people to transform their lives. Now that I’ve had more time to reflect, I realize that my core dislike of this book is because it is the opposite of Grant’s and Brown’s work. This book is not academic nor science-driven. There’s no data here. It’s definitely not humble or reflective of emotional depth. This book feels vapid and inauthentic. It’s like… a very long commercial re: her resume… which tracks when considering that the author is in advertising. And advertising is about manipulation for ego and financial gain. The author kept saying she wanted to “make it human”… but this book is giving lizard people/Vincent Adultman/Dr. Drew Baird vibes.
Displaying 1 of 1 review