PR has for too long been viewed as an arcane practice, somewhat mystical but necessary for companies that need to establish themselves in their target markets.
Public Relations 101: Essential Guide to Deep Tech PR by Maria Vetrano is an easy-to-read guide that demystifies the foundational components of good PR. Written for deep tech companies in markets spanning autonomous systems, semiconductors, sensors, and embedded systems, Public Relations 101: Essential Guide to Deep Tech PRoffers field-proven tips for startups, industry associations, internal marketing and product management groups, and others who wants to understand, and apply, the essential tenets of effective PR to drive their business interests.