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8 pages, Audiobook
First published January 27, 2026
While you can catch a cold from anyone, regardless of your relationship or lack thereof, several studies indicate your susceptibility to social contagion is in many cases greatest if your contact is within three degrees of separation—meaning you are more likely to be infected by the moods, attitudes, beliefs, and behaviors of your friends, your friends’ friends, and your friends’ friends’ friends. ... when each contact can have an impact within three degrees, and contacts within those three degrees can sway contacts within another three degrees, that is more than enough for social contagion to rip through a population like wildfire.