Leaving the Casino: Stop betting on tactics and start building a business that works

by Jessica Lackey

Too many entrepreneurs are stuck in the noisy, high-stakes world of quick wins, gimmicky tactics, and formulaic “solutions” that promise success but rarely deliver. Leaving the Casino is your call to walk away from that table and step into something far more powerful.

This field guide is for the small business owner who’s ready to stop chasing endless growth and start building something meaningful, sustainable, and true to who they are. It’s for those who crave success—but not at the cost of their values, their sanity, or their soul.

Inside, you’ll find clear insights, grounded strategies, and the encouragement to build a business rooted in your expertise, aligned with your life, and designed for long-term impact—not short-term hype. When you’re tired of spending time and money on generic tips, tricks, and hacks, this book shows you a better way.

Genres: Business

296 pages, Paperback

Published September 4, 2025

Reviews

[Jaclyn Yepsen · Rating 5 out of 5]

I might be biased, but I think this is a wonderful book for small business owners.

[Paul Millerd · Rating 5 out of 5]

This is a very good book and I think after reading it, it will become my go-to recommendation for people building an indie / freelancing type business. It pushes back (correctly) against much of the tactic heavy playbooks promoted online ("get rich via this 10-step playbook, easy!") and pushes you to think deeper about the what, how, and "why of your new direction.

I wish I had this book when I quit my job!