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Marketer In Chief: How Each President Sold the American Idea
A marketing masterclass disguised as a history book.
Marketer In Chief (Second Edition) argues something America itself is an innovation—and every president is its Chief Marketing Officer. Across 47 presidencies, you’ll watch the “American idea” launch, scale, stall, pivot, rebrand, and reboot—exactly like any high-stakes product.
This isn’t politics. It’s positioning, messaging, adoption, and growth told through unforgettable presidential case studies. You’ll see Jefferson’s expansion as a market-making play, Coolidge’s linkage of faith and politics as a category strategy, FDR’s packaging of trust during crisis, Reagan’s rhetorical genius, and how Obama changed the rules of warfare. Along the way, you’ll learn how great leaders craft narratives, tame risk, and sell the future—often under impossible constraints.
What you’ll take to launch and relaunch ideas the way successful presidents launched national agendasHow to frame value, pick the right enemies, and win adoptionHow to manage crises as brand moments, not brand killersHow to measure what matters—and ignore the vanity metrics that don’tIf you sell ideas for a living—products, policies, or change—this book gives you the ultimate long-arc playbook. Open it now, and start marketing like the leader of the free world.
Marketer In Chief (Second Edition) argues something America itself is an innovation—and every president is its Chief Marketing Officer. Across 47 presidencies, you’ll watch the “American idea” launch, scale, stall, pivot, rebrand, and reboot—exactly like any high-stakes product.
This isn’t politics. It’s positioning, messaging, adoption, and growth told through unforgettable presidential case studies. You’ll see Jefferson’s expansion as a market-making play, Coolidge’s linkage of faith and politics as a category strategy, FDR’s packaging of trust during crisis, Reagan’s rhetorical genius, and how Obama changed the rules of warfare. Along the way, you’ll learn how great leaders craft narratives, tame risk, and sell the future—often under impossible constraints.
What you’ll take to launch and relaunch ideas the way successful presidents launched national agendasHow to frame value, pick the right enemies, and win adoptionHow to manage crises as brand moments, not brand killersHow to measure what matters—and ignore the vanity metrics that don’tIf you sell ideas for a living—products, policies, or change—this book gives you the ultimate long-arc playbook. Open it now, and start marketing like the leader of the free world.
- GenresNonfictionHistory
723 pages, Kindle Edition
Published November 11, 2025
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