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The Definitive Guide to YouTube Ads: How to Access 1 Billion People in 10 Minutes
TAKE THE 80/20 APPROACH TO YOUTUBE ADVERTISING AND CUT YOUR WORK IN HALFGuided by famed marketing consultant and bestselling author Perry Marshall and his co-author, YouTube ad agency maestro, Tom Breeze, learn how to save 80% of your time and money by zeroing in on the right 20% of your YouTube Advertising efforts—then 10X, even 100X your success for as little as $10 a day in ad spend.
With exclusive resources and tools inside, you'll walk away with the power to quickly identify what's working and what's not so you can slash waste and target high-profit opportunities with your YouTube ads.
This book is the ultimate guide to YouTube Advertising.
Enhance your 80/20 skills and maximize your profits.
Get started today!
With exclusive resources and tools inside, you'll walk away with the power to quickly identify what's working and what's not so you can slash waste and target high-profit opportunities with your YouTube ads.
This book is the ultimate guide to YouTube Advertising.
Enhance your 80/20 skills and maximize your profits.
Get started today!
364 pages, Kindle Edition
Published November 10, 2025
About the author
Perry Marshall
23 books122 followersPerry Marshall is endorsed in FORBES and INC Magazine and is one of the most expensive business consultants in the world. Clients in 300 industries value his capacity to integrate sales, technology, art and psychology.
He founded the $10 million Evolution 2.0 Prize, staffed by judges from Harvard, Oxford and MIT. He aims to solve the #1 mystery in Artificial Intelligence and the origin of life itself.
His 80/20 Curve is a productivity tool in NASA's Jet Propulsion Labs at the California Institute of Technology, and his Google AdWords book laid the foundations for the $100 billion Pay Per Click industry. He's served as an expert witness for search advertising litigation.
Marketing maverick Dan Kennedy says, “If you don’t know who Perry Marshall is — unforgivable. Perry’s an honest man in a field rife with charlatans.”
He has a degree in Electrical Engineering and lives with his family in Chicago.
He founded the $10 million Evolution 2.0 Prize, staffed by judges from Harvard, Oxford and MIT. He aims to solve the #1 mystery in Artificial Intelligence and the origin of life itself.
His 80/20 Curve is a productivity tool in NASA's Jet Propulsion Labs at the California Institute of Technology, and his Google AdWords book laid the foundations for the $100 billion Pay Per Click industry. He's served as an expert witness for search advertising litigation.
Marketing maverick Dan Kennedy says, “If you don’t know who Perry Marshall is — unforgivable. Perry’s an honest man in a field rife with charlatans.”
He has a degree in Electrical Engineering and lives with his family in Chicago.
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Displaying 1 of 1 review
November 24, 2025
YouTube Ads: Thoughts
The Definitive Guide to YouTube Ads by Perry Marshall, and Tom Breeze
The entire title reads “The Definitive Guide to YouTube Ads: How to Access 1 Billion People in 10 Minutes”, and I don’t know about the ten-minute part. Perhaps, once you have your system in place. And that is what this book is all about. It explains how you can access these people – at a cost – in a systematic, and reliable way. It also explains how you can convert that cost into an investment.
It is also a pitch for the authors’ respective services. That is not a bad thing, but you can feel it coming. You may or may not need their services – but try to follow the system outlined in the book, before you dive deeper and deeper into knowledge accumulation without first applying this existing knowledge.
Now, understand that this book is not for the casual reader. They might think it dense and a dunce. Only giving it one or two stars. To the seasoned online marketer, they might relish the book, and want it off the market so there is less competition for those valuable clicks. It is that kind of book.
Perry Marshall’s contributions are more “by focusing on timeless principles rather than here-today-gone-tomorrow tricks.” That is not usually for Perry, who positions himself as a master of 80/20 or as they are termed in this book, Pareto Point. These pointers are scattered at key sections of the book.
Tom Breeze, on the other hand, is the YouTube master, guru, or savant. His AdSculpt system appears to be viable, doable, and insightful. No where did I say that it is easy. There are certainly tricks and traps – many are described in the book, but certainly in an ever-changing online environment, they cannot all have been addressed. Then there is you!
You will certainly bring your own ideas, insights, experiences, and thoughts to the program. That is both normal and reasonable. After all, it is your money that you are investing, your time that you are committing, and your clients that you wish to serve. My advice? First read the book, then learn how to apply it with a small test or two. It is that kind of book. It is dense with information, insights, and methods.
Yes, the book is full of information. I have almost forty pages of notes to prove that. And at the end of the day, I may or may not apply it for some projects that I am working on. Stay tuned. But the book made a world that I had abandoned, now seem accessible.
Thanks gents.
Lino Matteo ©™
Twitter @Lino_Matteo
https://linomatteo.wordpress.com/2025...
The Definitive Guide to YouTube Ads by Perry Marshall, and Tom Breeze
The entire title reads “The Definitive Guide to YouTube Ads: How to Access 1 Billion People in 10 Minutes”, and I don’t know about the ten-minute part. Perhaps, once you have your system in place. And that is what this book is all about. It explains how you can access these people – at a cost – in a systematic, and reliable way. It also explains how you can convert that cost into an investment.
It is also a pitch for the authors’ respective services. That is not a bad thing, but you can feel it coming. You may or may not need their services – but try to follow the system outlined in the book, before you dive deeper and deeper into knowledge accumulation without first applying this existing knowledge.
Now, understand that this book is not for the casual reader. They might think it dense and a dunce. Only giving it one or two stars. To the seasoned online marketer, they might relish the book, and want it off the market so there is less competition for those valuable clicks. It is that kind of book.
Perry Marshall’s contributions are more “by focusing on timeless principles rather than here-today-gone-tomorrow tricks.” That is not usually for Perry, who positions himself as a master of 80/20 or as they are termed in this book, Pareto Point. These pointers are scattered at key sections of the book.
Tom Breeze, on the other hand, is the YouTube master, guru, or savant. His AdSculpt system appears to be viable, doable, and insightful. No where did I say that it is easy. There are certainly tricks and traps – many are described in the book, but certainly in an ever-changing online environment, they cannot all have been addressed. Then there is you!
You will certainly bring your own ideas, insights, experiences, and thoughts to the program. That is both normal and reasonable. After all, it is your money that you are investing, your time that you are committing, and your clients that you wish to serve. My advice? First read the book, then learn how to apply it with a small test or two. It is that kind of book. It is dense with information, insights, and methods.
Yes, the book is full of information. I have almost forty pages of notes to prove that. And at the end of the day, I may or may not apply it for some projects that I am working on. Stay tuned. But the book made a world that I had abandoned, now seem accessible.
Thanks gents.
Lino Matteo ©™
Twitter @Lino_Matteo
https://linomatteo.wordpress.com/2025...
Displaying 1 of 1 review