The Authentic Creator Method: Grow Online Without Losing Yourself

by Alex Fletcher

Tired of chasing likes, views, and followers—only to feel stuck, burned out, or invisible? You’re not alone. Most creators sacrifice their voice trying to fit a mold that was never made for them.

The Authentic Creator Method helps you break free from the noise and build something real.

Inside, you’ll learn how

• Discover your unique creative voice and style

• Build a genuine community that connects with who you are

• Overcome burnout, comparison, and the pressure of the algorithm

• Stop creating for numbers—and start creating for purpose

• Grow your platform authentically and sustainably

Written by Alex Fletcher, creator of Fletch on Steam—a platform with over a million followers celebrating British steam heritage—this book shares the lessons he learned on the path from zero to a thriving audience.

After realising how scarce honest guidance was for creators once they reach success, Alex developed The Authentic Creator Method to help others avoid the same pitfalls. Through practical strategies and real experience, you’ll learn to grow online without losing your identity in the process.

If you’re a creator, entrepreneur, or storyteller who wants to build meaningful growth instead of chasing trends, this book will show you how.

Authenticity still wins—this is how you make it work for you.

116 pages, Kindle Edition

Published November 4, 2025

About the author

Alex has lived and worked in Africa, South Korea, and Saudi Arabia, and they now reside in Michigan. Alex currently teaches ESL. In their spare time, Alex and his wife Liz enjoy hiking and camping in national parks with their two kids and golden retriever.