What do you think?
Rate this book
The Modern Brand Strategy Guide: A Complete Playbook for Building a Modern, Strategic, and Memorable Brand
Great brands don’t happen by accident — they’re built with clarity, courage, and consistency.
The Modern Brand Strategy Guide is a practical handbook for founders, designers, and creatives who want to turn abstract ideas into real, credible brands.
Written by Osman Assem, designer, strategist, and founder of PicklesBucket Ltd, this book simplifies what most overcomplicate — the process of aligning purpose, perception, and performance.
Inside, you’ll
• The complete framework for building a modern brand from strategy to execution.
• The nine foundational pillars that define, differentiate, and express your identity.
• Visual tools, checklists, and templates to transform theory into daily practice.
• Real-world examples of brands that evolved with purpose.
Whether you’re launching your first brand or refining a growing one, this guide provides a repeatable system to help you communicate with clarity, design with intention, and grow with consistency.
Because strong brands aren’t built through aesthetics alone — they’re built through alignment.
The Modern Brand Strategy Guide is a practical handbook for founders, designers, and creatives who want to turn abstract ideas into real, credible brands.
Written by Osman Assem, designer, strategist, and founder of PicklesBucket Ltd, this book simplifies what most overcomplicate — the process of aligning purpose, perception, and performance.
Inside, you’ll
• The complete framework for building a modern brand from strategy to execution.
• The nine foundational pillars that define, differentiate, and express your identity.
• Visual tools, checklists, and templates to transform theory into daily practice.
• Real-world examples of brands that evolved with purpose.
Whether you’re launching your first brand or refining a growing one, this guide provides a repeatable system to help you communicate with clarity, design with intention, and grow with consistency.
Because strong brands aren’t built through aesthetics alone — they’re built through alignment.
90 pages, Hardcover
Published November 4, 2025
1 person is currently reading
About the author
Osman Assem
1 book3 followersOsman Assem is a designer, strategist, and engineer who believes brands should be built with both creativity and structure.
After a decade leading supply chain operations for global companies, he turned his lifelong passion for design into a mission — helping founders build brands that feel true, credible, and enduring.
As the founder of PicklesBucket Ltd, a UK-based boutique branding studio, Osman bridges logic and imagination to turn abstract ideas into simple, powerful identities. His work reflect his belief that strong brands are engineered as much as they are designed.
When he’s not shaping brands or writing, you’ll find him sketching, traveling, or exploring new ideas that connect business, creativity, and human meaning.
After a decade leading supply chain operations for global companies, he turned his lifelong passion for design into a mission — helping founders build brands that feel true, credible, and enduring.
As the founder of PicklesBucket Ltd, a UK-based boutique branding studio, Osman bridges logic and imagination to turn abstract ideas into simple, powerful identities. His work reflect his belief that strong brands are engineered as much as they are designed.
When he’s not shaping brands or writing, you’ll find him sketching, traveling, or exploring new ideas that connect business, creativity, and human meaning.
Ratings & Reviews
Friends & Following
Create a free account to discover what your friends think of this book!
Community Reviews
No one has reviewed this book yet.