What's Your Juice?: Unlock the Energy that Transforms Performance, Fuels Purpose, and Ignites the People Around You

by Troy Urdahl

What if the most powerful force in your life isn't what you know or what you do—but the juice you bring to every moment?Your juice—the unique mix of your energy, attitude, mindset, motivation, effort, and expectations—shapes everything. It determines whether you rise or stall, whether you inspire others or drain them, and whether obstacles become opportunities or roadblocks.

In What's Your Juice? Unlock the Energy that Transforms Performance, Fuels Purpose, and Ignites the People Around You, coach and leadership expert Troy Urdahl reveals how to harness this invisible force that transforms performance, relationships, and results.

Inside, you'll How beliefs become reality—and how to shift themWhy controlling your response matters more than controlling circumstancesThe science of flow states that unlock peak performanceHow your expectations shape others' success or failureWhat drives lasting motivationThe hidden energy dynamics that make or break teams
From Roger Bannister breaking the four-minute mile to Nelson Mandela uniting a nation, from the Wright brothers' first flight to everyday coaches transforming young lives—this book shows how extraordinary outcomes begin with the juice you bring.

Packed with practical assessments at the end of each chapter, this book guides you step-by-step to help you master your juice and maximize your impact.

Whether you’re a coach pushing your team to new heights, a leader creating a culture of excellence, or simply someone striving to show up better each day, What’s Your Juice? is your roadmap.

If you're ready to bring the juice and transform how you live, lead, and lift others—buy now to start your journey today!

206 pages, Kindle Edition

Published November 6, 2025

Reviews

[Bizzle · Rating 5 out of 5]

As a parent, educator and coach, we often feel like we are never doing “enough” for those in our charge. It’s a never-ending cycle of pursuit for perfection that often leaves us exhausted and, at times, unable to give “more” to those closest to us. Try Urdahl’s book, “What’s Your Juice?”, offers a fresh perspective on just that. Urdahl draws on his experiences as a coach, Athletic Director and parent to reassure each of us that leadership is more important than results. Initially, I read this book looking for help on the field, but quickly realized it was much bigger than that; it could also be applied to teaching as well as parenting. By being aware of the energy and presence we bring into every situation, it has allowed me to unlock new levels within my classroom students, student-athletes, and in my own home.
I highly recommend Urdahl’s newest work for anyone wanting to improve the performance of those around you. This purpose-driven book is a fantastic resource for leaders in any area of life. Not just for coaching or education, this book applies many unforgettable lessons to the business world as well. By bringing our own energy to each situation, we can truly see the impact we can have on those around us.

[Mary Kuharski Urdahl · Rating 5 out of 5]

What’s Your Juice? is one of those rare books that makes you pause and think about how you’re showing up in everyday life. Troy Urdahl shows that real success comes from the energy we bring—our mindset, attitude, and effort. It’s a fresh take on leadership, coaching, positive motivation, and personal growth, blending insights from sports psychology and self-help with real-life stories that stick.

I loved how practical it is. Each chapter includes tools and assessments for personal growth and reflection that help you build self-leadership mastery, emotional intelligence for leaders, and a more positive attitude.

Whether you’re a coach, leader, mentor, or simply someone looking to grow, this purpose-driven book is a great reminder to bring your best energy and influence to every moment and unlock high performance in yourself and others.

[Nick Rathmann · Rating 5 out of 5]

What's Your Juice? is a refreshing and energizing read that hits exactly where leaders, coaches, and everyday people need it most. Troy Urdahl takes a simple question and turns it into a practical framework for how we show up in our work, our relationships, and our teams. His mix of storytelling, research, and real-life examples makes the book easy to connect with and hard to put down. I appreciated how he moves beyond feel-good motivation and gives concrete tools and assessments that actually help you understand your own energy and improve it. The idea of “juice” is memorable, relatable, and something you can use immediately. This book challenged me, encouraged me, and reminded me that the attitude and effort I bring each day shapes everything around me. A valuable read for anyone who wants to lead with purpose and elevate the people in their life.

[Travis MacLeod · Rating 5 out of 5]

As a coach of over 20 years, I have read a lot of motivational and leadership books, but 'What's Your Juice?' hits different. Dr. Urdahl gets to the point of how powerful our energy, attitude, and purpose are towards success and performance. These are insights that are down-to-earth and useful for anyone in a leadership role. Urdahl's stories are authentic, lived experiences from someone who has led with integrity and purpose for many years. The name of the book even comes from one of his lived experiences that has helped shape him. I also appreciate how Urdahl also brings in famous examples of someone's "juice" that helped them succeed - like Roger Bannister. This book is great for anyone who is looking for some reflection, or just to re-energize, their leadership skills.

[Ken Hubert · Rating 5 out of 5]

Aaarrgghhh!!! This is the kind of book that’s so frustrating even as it’s so well written and researched. The frustration is purely personal and can be represented by one question…”Where was this book when I started coaching almost 50 years ago?!” Although I feel I led my teams in a similar fashion to some of what’s described in here, I know I never had the focus and intent of purpose that you are led to from this text. Whether leading a team, a business, an organization, or just for your own personal growth, “Juice” is worth every moment of time you devote to it. I lead a couple of committees now, and I know what I will be gifting to those committee members…this book!

[Phil Kuemmel · Rating 5 out of 5]

What's Your Juice? is a great mixture of stories from history, science, athletics, and Dr. Urdahl's life. The assessments after each chapter serve as a great tool for the reader's growth, including reflection questions and ideas for next steps. This deep dive to help me discover "what's my juice" has made me a better administrator, husband, father, brother, son, and friend. Troy's authentic voice as a transformational leader jumps off the pages of his new book. It is a must read for anyone looking to take their life to the next level.

[Dan Kaczrowski · Rating 5 out of 5]

What’s Your Juice? is an uplifting and practical read that helps you tap into your own energy and purpose. Dr. Troy Urdahl’s mix of real stories and simple strategies makes his message easy to connect with and apply. It’s a great reminder that positivity and enthusiasm are skills we can build to fuel both ourselves and others. I’d recommend this book to anyone looking to lead, coach, or live with more purpose and optimism.

[Glenn Stout · Rating 5 out of 5]

Troy Urdahl has a real gift in his ability to translate lessons in leadership and coaching to a wide audience that reaches beyond the playing field and into our personal lives. Always accessible and thoughtful I recommend this book to anyone who is either in a leadership position of any kind or might feel stuck in a rut and need some motivation to move forward. Once you start asking “What’s your juice?” the ideas are certain to start flowing.

[Charles Campbell · Rating 5 out of 5]

Dr. Urdahl masterfully illustrates powerful mindset and energy principles through attentive storytelling. He effortlessly weaves personal and historical events to make the content stick. In addition, each section provides simple reflective exercises designed to help the reader elevate their own juice!

[Julia West · Rating 5 out of 5]

What's your juice? Is a complete guide to help teach anyone how to recognize and harness how their energy or juice they bring to everyday life effects the outcomes. Fantastic read and easy to implement worksheets for a whole new life perspective

[Reader · Rating 5 out of 5]

Great book for anyone to read to help create a positive mindset and become a better person overall. Highly recommend!