Google AdWords expert Corey Rabazinski lays out the fundamentals of AdWords, how it works, why it works, and the proven techniques that you can use to make it work for you and your business.
Additionally, Google AdWords for Beginners details an eight-step blueprint that has consistently delivered positive results for companies, big and small. You'll be armed with the knowledge to launch profitable campaigns or drastically improve an existing one.
Recommended for anyone entering the realm of online PPC advertising. This short, concise book is a quick read, but breaks down AdWords very nicely and demystifies the service. You will be confidently running you're own ads in no time.
This book really explained the use of google AdWords very well. It was a great refresher course for someone who has not used AdWords for several years.