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Content, Simplified: The Biggest B2B Content Marketing Mistakes and How to Fix Them
255 pages, Paperback
Published November 7, 2025
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Displaying 1 of 1 review
December 15, 2025
Content marketing is as messy and complex as the business it's tasked with promoting. So many tools, so many topics, so much cross-functional coordination, and so much effort lost to poorly designed or nonexistent processes. Every one-off request is urgent, every casual idea is important, and there's never enough hands or time.
Forget herding cats. It's like trying to train a swarm of bees to fly in formation.
As the saying goes, the essence of strategy is choosing what not to do. Content, Simplified isn't just a masterclass in streamlining content production—Lee Densmer has created an invaluable field guide to rooting out insipid messaging, wasteful effort, and pointless friction.
Put simply, Content, Simplified is a self-contained blueprint for building a content marketing function that doesn't waste its breath on processes or outputs that don't perform. Any marketer, no matter how seasoned, can hone their skills with Densmer's hard-won, no-nonsense insights.
Forget herding cats. It's like trying to train a swarm of bees to fly in formation.
As the saying goes, the essence of strategy is choosing what not to do. Content, Simplified isn't just a masterclass in streamlining content production—Lee Densmer has created an invaluable field guide to rooting out insipid messaging, wasteful effort, and pointless friction.
Put simply, Content, Simplified is a self-contained blueprint for building a content marketing function that doesn't waste its breath on processes or outputs that don't perform. Any marketer, no matter how seasoned, can hone their skills with Densmer's hard-won, no-nonsense insights.
Displaying 1 of 1 review