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What's Stopping You?: Shatter the 9 Most Common Myths Keeping You from Starting Your Own Business
"This book dispels the myths surrounding the process of starting a business, and gives hope and encouragement
to people who would like to give it a try." - Tim Berry , Founder and CEO, Palo Alto Software
Creators of the World's Most Popular "Bruce Barringer and Duane Ireland's new book, What's Stopping You? is an insightful and thought-provoking examination of nine common myths that discourage individuals from starting new businesses. ... This book is much-needed and long overdue.... The value of What's Stopping You? is that it effectively debunks the false premises that too often preclude acts of business start up. What's Stopping You? is an encouraging, instructive, and eloquently written book that would be a valuable addition to any aspiring entrepreneur's bookshelf." Jeffrey G. Covin , Samuel and Pauline Glaubinger Professor of Entrepreneurship, Kelley School of Business, Indiana University, Bloomington, Indiana "Over the years I have observed many seemingly great business opportunities never get off the ground. Quite often, what holds these aspiring entrepreneurs back are common misconceptions about the difficulties and risks of starting a new business. In What's Stopping You?, Professors Barringer and Ireland systematically break down the myths that hold many entrepreneurs back from pursuing their dreams." Jeffrey R. Cornwall , The Jack C. Massey Chair in Entrepreneurship, Belmont University, Nashville, Tennessee "Barringer and Ireland simultaneously demystify start-up misconceptions and empower readers to explore their own opportunity with renewed passion. Many prospective entrepreneurs feel trapped by myths, the authors carefully detail the myth's fallacies and encourage the reader to see beyond start-up stereotypes. Future and experienced entrepreneurs have much to learn from What's Stopping You? " Sarah Schupp , Founder/CEO, University Parent Media, Boulder, Colorado "Creating your own business from scratch can be a mental, emotional, and financial roller coaster ride. Bruce Barringer and Duane Ireland's book provides a 'voice of reason' and helps give you the confidence to realize you can do it. They recognize that starting a business is hard work, but that it is attainable-and that you should celebrate your accomplishments every step of the way." Jan Stephenson Kelly , Cofounder/CEO, Spark Craft Studios, Cambridge, MA Business Plan Software Follow Your Dream! Start Your Own Winning Business--Now! -Get past the myths that keep you from making the leap -Gain the practical skills and confidence you need to succeed -Quickly evaluate business ideas and pick a winner -Launch your company and watch it grow and profit Build the business you've always dreamed of! Take control of your future and achieve the breakthrough success that's only possible when you're working for yourself. You can do it-and this book will show you how. Forget the myths that have been standing in your way. You don't need to be rich. You don't need extensive business experience. You don't need to be a genius. You don't need a revolutionary product or service. You can handle the risk, the competition, and the challenges. The proof's on every page of this case studies of "ordinary" people building great businesses and practical techniques you can use, too-every step of the way!
to people who would like to give it a try." - Tim Berry , Founder and CEO, Palo Alto Software
Creators of the World's Most Popular "Bruce Barringer and Duane Ireland's new book, What's Stopping You? is an insightful and thought-provoking examination of nine common myths that discourage individuals from starting new businesses. ... This book is much-needed and long overdue.... The value of What's Stopping You? is that it effectively debunks the false premises that too often preclude acts of business start up. What's Stopping You? is an encouraging, instructive, and eloquently written book that would be a valuable addition to any aspiring entrepreneur's bookshelf." Jeffrey G. Covin , Samuel and Pauline Glaubinger Professor of Entrepreneurship, Kelley School of Business, Indiana University, Bloomington, Indiana "Over the years I have observed many seemingly great business opportunities never get off the ground. Quite often, what holds these aspiring entrepreneurs back are common misconceptions about the difficulties and risks of starting a new business. In What's Stopping You?, Professors Barringer and Ireland systematically break down the myths that hold many entrepreneurs back from pursuing their dreams." Jeffrey R. Cornwall , The Jack C. Massey Chair in Entrepreneurship, Belmont University, Nashville, Tennessee "Barringer and Ireland simultaneously demystify start-up misconceptions and empower readers to explore their own opportunity with renewed passion. Many prospective entrepreneurs feel trapped by myths, the authors carefully detail the myth's fallacies and encourage the reader to see beyond start-up stereotypes. Future and experienced entrepreneurs have much to learn from What's Stopping You? " Sarah Schupp , Founder/CEO, University Parent Media, Boulder, Colorado "Creating your own business from scratch can be a mental, emotional, and financial roller coaster ride. Bruce Barringer and Duane Ireland's book provides a 'voice of reason' and helps give you the confidence to realize you can do it. They recognize that starting a business is hard work, but that it is attainable-and that you should celebrate your accomplishments every step of the way." Jan Stephenson Kelly , Cofounder/CEO, Spark Craft Studios, Cambridge, MA Business Plan Software Follow Your Dream! Start Your Own Winning Business--Now! -Get past the myths that keep you from making the leap -Gain the practical skills and confidence you need to succeed -Quickly evaluate business ideas and pick a winner -Launch your company and watch it grow and profit Build the business you've always dreamed of! Take control of your future and achieve the breakthrough success that's only possible when you're working for yourself. You can do it-and this book will show you how. Forget the myths that have been standing in your way. You don't need to be rich. You don't need extensive business experience. You don't need to be a genius. You don't need a revolutionary product or service. You can handle the risk, the competition, and the challenges. The proof's on every page of this case studies of "ordinary" people building great businesses and practical techniques you can use, too-every step of the way!
- GenresBusinessNonfiction
224 pages, Paperback
First published May 7, 2008
17 people are currently reading
129 people want to read
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Displaying 1 - 11 of 11 reviews
December 24, 2014
It's a nice, motivational "you can do it!" book to read if you think that maybe you might want to start your own business. it got me out of thinking "there's no way" to "you know what, why not?"
I only wish there was a version with Canadian resources and references.
I only wish there was a version with Canadian resources and references.
June 10, 2013
shatter the 9 most common myths keeping you from starting your own business.
what a timely book for me.
what a timely book for me.
December 30, 2013
My husband said it was informative but also a little redundant.
February 4, 2009
More like a textbook than a helpful guide. Lots of good statistics and research, but I found it to be more reassuring that instructional.
February 27, 2009
Pretty good book for anyone who has even remotely thought about starting their own business. A lot of stats that are pretty surprising, but some of the stuff is a no-brainer. Good book, though.
Currently reading
July 8, 2009I definitely recommend this book for anyone thinking about starting any kind of business, small to large. Very inspiring and lots of good examples.
November 7, 2010
Basic biz info with stories and examples. I put it down half way through and picked it up about a month later. It was insightful, and gets the point across.
September 9, 2010
very informative and motivating!
May 26, 2012
Good tips. A great book to give a boost of confidence and perspective.
November 29, 2012
"Startup Myths demystified."
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August 25, 2014This book introduced me to companies I had never heard of and gave me some business ideas, but I wish that the author hadn't kept writing about the same companies as often as he did.
Displaying 1 - 11 of 11 reviews