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Product Plus: How Product + Service = Competitive Advantage
A guide to improving or reengineering service processes as the key to achieving competitive advantage by creating a "product plus organization," i.e., one that adds value for all stakeholders not just for customers but also for employees, suppliers, owners, and even the broader community. Annotation copyright Book News, Inc. Portland, Or.
224 pages, Hardcover
First published December 1, 1993
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