While this book is book 2 of a three-book series, they can be read in any order. The authors do a good job in this one of breaking down the necessary steps and actions to take when trying to shape a company’s culture. More than just complying with rules and regulations or making sure sales and profits are good, the book delves into how leaders can shape the culture so that all - customers, employees, regulators- can “buy in” and realize they all play a key role. Most importantly, this done without stock phrases, tired cliches or overused words. I enjoyed this quick read and plan reading the other two books.