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The Chef Architect: Concept Development & Design
Written by Global Certified Master Chef, Fred Raynaud, WCMC, this book explores the various aspects of concept development & design.. The purpose of this book is to stimulate knowledge and bridge the gap on key elements related to concept development and design. It is for the chef who desires to enhance their expertise on their road to becoming a dynamic Culinary Executive.
The "7 Faces of a Chef" series was birthed out of my desire to educate culinarians on seven key areas of competencies that shape the expertise of the chef. The volumes in this series
1.The Chef Architect (this volume) – Concept Development & Design
2.The Chef Financier – Culinary Finance & Business Analytics
3.The Chef Culinarian – The Art and Craft of a Chef
4.The Chef Director – Lessons in Leadership
5.The Chef Scientist – Recipe Engineering, Modernist Cuisine, and Nutrition
6.The Chef Marketeer – Lessons on marketing and the foodservice industry
7.The Chef Buyer – Purchasing and Supply Chain management
This book was written for the chef who desires to hone their proficiency in concept development and design. It is for that chef or cook that wants to take their career to the next level and refine their skillset as a chef. It’s for that mid-level culinarian desiring to break the ranks and move up to the next level. If your objective in reading this book is to enhance your knowledge regarding concept development and design or you are planning on opening your own restaurant, my desire is to assist you, the culinary executive, with an introduction to the elements of design.
This is a book about the business of a chef. It goes without saying a Culinary Executive wears many hats. From master of the culi-nary arts to financial planner, team leader, project manager, HR guru, succession planner, hard and soft skills trainer, concept de-veloper, menu engineer, recipe formulator, nutrition gatekeeper, food safety specialist, procurement specialist, and production planner, the Culinary Executive is a diverse businessperson with a wealth of knowledge and a hefty arsenal at his/her disposal.
Through each chapter I will focus on the traits, tasks, skills, and actions to be successful in that area of discipline. This book is not about the basics. What I want to bring to the table insights and education that are not taught in culinary school. I will offer up challenges for you as you widen your knowledge base. Wither you are a seasoned culinary professional or a culinary student, this book will help you understand the dynamics of concept creation, ideation, brand development, restaurant design, and the creative process.
About the Fred Raynaud, WCMC – Global Certified Master Chef, Corporate Culinary Executive and author of the "The Culinary Executive Series.” Chef Raynaud is not a typical culinary professional. Rather, he is a creative force, brand evangelist, and strategic administrator who just happens be a Chef. For Fred, brand refinement, strategic innovation, and as-sociate development are intertwined drivers of customer loyalty, revenue, and profit.
An executive focused on excellence, Fred has said, “Every touch point of the guest experience should speak to the brand’s core values; its mission should be obvious. When a guest can taste, see, and experience those values while entering the “atmosphere” of the restaurant and encounter the passion of the staff, the ultimate result is revenue driven by satisfied customers!”
With a 30+ years background driving culinary excellence, corporate culinary strategy, and guest satisfaction, Fred Raynaud supports corporate brand initiatives by seeking innovations that create differentiation and establish operational solutions and processes that bring sustainability and growth while preventing reoc-curring costs from “leeching” profits from owners and stakeholders. The four pillars that define Chef Ray-naud’s management framework are Passion, Purpose, People, and Persistence.
The "7 Faces of a Chef" series was birthed out of my desire to educate culinarians on seven key areas of competencies that shape the expertise of the chef. The volumes in this series
1.The Chef Architect (this volume) – Concept Development & Design
2.The Chef Financier – Culinary Finance & Business Analytics
3.The Chef Culinarian – The Art and Craft of a Chef
4.The Chef Director – Lessons in Leadership
5.The Chef Scientist – Recipe Engineering, Modernist Cuisine, and Nutrition
6.The Chef Marketeer – Lessons on marketing and the foodservice industry
7.The Chef Buyer – Purchasing and Supply Chain management
This book was written for the chef who desires to hone their proficiency in concept development and design. It is for that chef or cook that wants to take their career to the next level and refine their skillset as a chef. It’s for that mid-level culinarian desiring to break the ranks and move up to the next level. If your objective in reading this book is to enhance your knowledge regarding concept development and design or you are planning on opening your own restaurant, my desire is to assist you, the culinary executive, with an introduction to the elements of design.
This is a book about the business of a chef. It goes without saying a Culinary Executive wears many hats. From master of the culi-nary arts to financial planner, team leader, project manager, HR guru, succession planner, hard and soft skills trainer, concept de-veloper, menu engineer, recipe formulator, nutrition gatekeeper, food safety specialist, procurement specialist, and production planner, the Culinary Executive is a diverse businessperson with a wealth of knowledge and a hefty arsenal at his/her disposal.
Through each chapter I will focus on the traits, tasks, skills, and actions to be successful in that area of discipline. This book is not about the basics. What I want to bring to the table insights and education that are not taught in culinary school. I will offer up challenges for you as you widen your knowledge base. Wither you are a seasoned culinary professional or a culinary student, this book will help you understand the dynamics of concept creation, ideation, brand development, restaurant design, and the creative process.
About the Fred Raynaud, WCMC – Global Certified Master Chef, Corporate Culinary Executive and author of the "The Culinary Executive Series.” Chef Raynaud is not a typical culinary professional. Rather, he is a creative force, brand evangelist, and strategic administrator who just happens be a Chef. For Fred, brand refinement, strategic innovation, and as-sociate development are intertwined drivers of customer loyalty, revenue, and profit.
An executive focused on excellence, Fred has said, “Every touch point of the guest experience should speak to the brand’s core values; its mission should be obvious. When a guest can taste, see, and experience those values while entering the “atmosphere” of the restaurant and encounter the passion of the staff, the ultimate result is revenue driven by satisfied customers!”
With a 30+ years background driving culinary excellence, corporate culinary strategy, and guest satisfaction, Fred Raynaud supports corporate brand initiatives by seeking innovations that create differentiation and establish operational solutions and processes that bring sustainability and growth while preventing reoc-curring costs from “leeching” profits from owners and stakeholders. The four pillars that define Chef Ray-naud’s management framework are Passion, Purpose, People, and Persistence.
178 pages, Kindle Edition
First published May 31, 2014
1 person is currently reading
About the author
Fred Raynaud
16 books11 followersFred Raynaud, wcmc, is a global Master Chef, prophetic revivalist, founder of Kingdom Wind Ministries. He’s a novelist, author, speaker, coach, and mentor, speaking to professionals and churches. Fred resides on Saint Petersburg, Fl, with his amazing wife Jan and devotes his free time writing to inspire.
To learn more about Fred Raynaud, CEC, CCA, visit:
Goodreads: https://www.goodreads.com/author/show...
Fred's page: http://raynaud.us
Facebook Fan Page: https://www.facebook.com/HealingRainKing
Publisher portal: http://seersgift.com
Kingdom Wind at https://www.kingdomwind.org
Facebook: https://www.facebook.com/FLRaynaud
Twitter: @SeersGift @HealingRainKing
To learn more about Fred Raynaud, CEC, CCA, visit:
Goodreads: https://www.goodreads.com/author/show...
Fred's page: http://raynaud.us
Facebook Fan Page: https://www.facebook.com/HealingRainKing
Publisher portal: http://seersgift.com
Kingdom Wind at https://www.kingdomwind.org
Facebook: https://www.facebook.com/FLRaynaud
Twitter: @SeersGift @HealingRainKing
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