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Valuepack:Business Market Management:Understanding, Creating and Delivering Value:International Edition with Business Plan Pro: AND Business Plan Pro
Business Market Understanding, Creating and Delivering International Edition, 2/e
Business Market Management explores the process of understanding, creating and delivering value to targeted business markets and customers. It provides an analytical framework for assessing customer value and a set of processes for translating knowledge of value into actionable marketing strategies and programs.
Business Plan Pro, 1/e
Step by step instruction of the Windows-based Business Plan Pro software walk students though the process of creating a business plan. Students examine sample plans from a variety of businesses and personalize their own professional business plan. The educational version of the best-selling Palo Alto Business PlanPro software can be packaged with any Prentice Hall Business textbooks at a nominal cost.
Business Market Management explores the process of understanding, creating and delivering value to targeted business markets and customers. It provides an analytical framework for assessing customer value and a set of processes for translating knowledge of value into actionable marketing strategies and programs.
Business Plan Pro, 1/e
Step by step instruction of the Windows-based Business Plan Pro software walk students though the process of creating a business plan. Students examine sample plans from a variety of businesses and personalize their own professional business plan. The educational version of the best-selling Palo Alto Business PlanPro software can be packaged with any Prentice Hall Business textbooks at a nominal cost.
Paperback
First published April 20, 2006
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