What do you think?
Rate this book
Flying High: How JetBlue Founder and CEO David Neeleman Beats the Competition... Even in the World's Most Turbulent Industry
Flying High traces the incredible career of the founder and chairman of JetBlue, David Neeleman, from his teenage ventures and beginnings in the travel industry., to his short stint at Southwest Airlines and the ultimate launch of JetBlue. In a series of interviews with Neeleman's friends, associates, and high-ranking officials in both business and aviation, this books tells the store of Neeleman and explores the rules of success he both lives and builds his companies by.
- GenresBusiness
304 pages, Paperback
First published January 1, 2004
9 people are currently reading
127 people want to read
Ratings & Reviews
Friends & Following
Create a free account to discover what your friends think of this book!
Community Reviews
Displaying 1 - 7 of 7 reviews
December 28, 2016
Great book!
Liked it so much that I actually used it as a source in my book, Thrive: 30 Inspirational Rags-to-Riches Stories.
Liked it so much that I actually used it as a source in my book, Thrive: 30 Inspirational Rags-to-Riches Stories.
July 27, 2021
I find David Neeleman to be super interesting and I did enjoy this book. I felt like it was a bit long winded and repetitive. There was many areas where I wish he gave more detail or history on decisions or periods but interesting none the less.
March 10, 2017
A great biography on the insatiable passion of creating successful businesses in a troubled industry. Three times done - three times a home run.
January 16, 2012
Flying high tells the story of David Neeleman the founder of JetBlue and one of the most successful CEO's in aviation history. Neeleman is noted for delivering a high service, low cost airline that operates with the principles of southwest and the perks of the best in the industry. He does this by leveraging technology and his crewmembers to gain strategic advantages in the market. From ticketless reservation systems to strategic airport choices he has turned JetBlue into a premium service airline. From his experience in starting travel agencies and even another smaller airline named Morris Air the reader gets a clear view into some of the most interesting stories in airline history.
As some other reviewers have noted this book does not go into JetBlue's recent debacles but it provides an excellent account of their rise to prominence. The lessons he learned are boiled down into a simple to read manner and it tells the interesting parts of the story. If you want the more detailed discussion of JetBlue check out the book Blue Streak but for a simple overview you can't go wrong here.
As some other reviewers have noted this book does not go into JetBlue's recent debacles but it provides an excellent account of their rise to prominence. The lessons he learned are boiled down into a simple to read manner and it tells the interesting parts of the story. If you want the more detailed discussion of JetBlue check out the book Blue Streak but for a simple overview you can't go wrong here.
October 14, 2014
Nothing new, nothing inspiring at all. Just another 'success story' in stressing of how one company has done better than others.
February 10, 2013
One of my favorite books that unveils the different aspects of "David Neeleman's " life as founder of Jet Blue. Its a true inspirational book.
March 30, 2013
A should-read company profile for knowledge workers, managers, directors, C-levels, and entrepreneurs.
Displaying 1 - 7 of 7 reviews