Martha Helen Stewart is an American retail businesswoman, writer, and television personality. As the founder of Martha Stewart Living Omnimedia, focusing on home and hospitality, she gained success through a variety of business ventures, encompassing publishing, broadcasting, merchandising and e-commerce. She has written numerous bestselling books, was the publisher of Martha Stewart Living magazine and hosted two syndicated television programs: Martha Stewart Living, which ran from 1993 to 2004, and The Martha Stewart Show, which ran from 2005 to 2012. In 2004, Stewart was convicted of felony charges related to the ImClone stock trading case; she served five months in federal prison for fraud and was released in March 2005. There was speculation that the incident would effectively end her media empire, but in 2005 Stewart began a comeback campaign and her company returned to profitability in 2006. Stewart rejoined the board of directors of Martha Stewart Living Omnimedia in 2011 and became chairwoman of her namesake company again in 2012. The company was acquired by Sequential Brands in 2015. Sequential Brands Group agreed in April 2019 to sell Martha Stewart Living Omnimedia, including the Emeril brand, to Marquee Brands for $175 million with benchmarked additional payments.
I’m not a devotee of Martha Stewart’s way of life or her advice. But I like coffee table books with great photos and this book qualifies. So I tried to read this without comparing myself to Martha, because she presents herself as perfect: like no other human. The book consists of lots of recommendations on how to keep your house neat and organized from kitchen to linen cupboards, to gardens to entertaining to cooking. Everything appears easy for her – for instance she encourages you to stay on top of your garden by spending time out there every morning. She makes a point of visiting her 153-acre garden in Katonah, New York each day at 7am after her (what? 6am?) Pilates class to see what needs attention. She doesn’t mention that she has a full-time five-person gardening team to help maintain her gardens! Her additional 100-acre garden is in her Skylands compound in Seal Harbor, Maine. So wherever she’s staying, she’s out there at 7am staying on top of her garden.
Beautiful full-color photos include her various collections, gardens and plants, food, furniture, as well as curated shots of her. She is 84 years old and probably has a photoshop crew for her photos, since she says she hasn’t had plastic surgery. Good for her!
The book is an explanation of “essential principles for mastering home and living,” but I think her principles are more than any normal person could possibly undertake in a lifetime (certainly without an unlimited budget and a team of assistants). So consider this book as entertainment, not a guideline you should follow.
It’s 3 stars for me as I “liked it” but didn’t “really like it” (4 stars) and while she herself is “amazing,” I can’t say the same about the book as I think that would be misleading for those who are considering buying/reading Martha’s latest timeless approach to living well.
Lots of advice here, and some of it very useful, especially her organizing and cleaning strategies (the chart on treating stains prior to laundering is worth a look). The chapter on collecting was pure eye candy, but it is difficult not to sigh at the extravagence of it all - if only I, too, had multiple homes in which to house my ever-increasing horde of transferware (not to mention pie servers, swizzle sticks, celery vases, massive brass trays, etc. etc.).
I read this on the heels of another housekeeping book so perhaps the comparison is what’s driving my score down, but this is 3 stars at best.
This book seemed to be going for breadth rather than depth and as a result, served up very little practicality. At this point in her career, I’m not sure what the purpose of this book was since it seems she has more in depth writing on many of the topics elsewhere.